Brooklyn Fi provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, educational seminars, education planning, estate planning, insurance, and tax preparation. Financial planning was provided to 251–500 clients last fiscal year.
Brooklyn Fi reports 373 clients. They include 302 individual clients and 71 high-net-worth individuals. Of its assets, 100.0% ($563M across 373 accounts) are managed with discretion. Of its clients, 1% are outside the U.S. It advised 76 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 81% | 37% |
| High-net-worth individuals | 19% | 63% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 302 | $210M | 37.3% | $695K |
| High-net-worth individuals | 71 | $353M | 62.7% | $4.98M |
| Total | 373 | $563M | 100% | $1.51M |
- Clients
- 302
- Regulatory AUM
- $210M
- AUM share
- 37.3%
- Avg. per client
- $695K
- Clients
- 71
- Regulatory AUM
- $353M
- AUM share
- 62.7%
- Avg. per client
- $4.98M
Total
- Clients
- 373
- Regulatory AUM
- $563M
- AUM share
- 100%
- Avg. per client
- $1.51M
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 76
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Brooklyn Fi charges 0.30%–1.00% a year for its Investment management services. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$2M | 1.00% |
| $2M–$5M | 0.75% |
| $5M–$10M | 0.50% |
| $10M and above | 0.30% |
Fee details and sources
Other fees
- Comprehensive financial planning
- Comprehensive financial planning is an annual fee paid in advance at $500 to $2,000 per month, with a minimum annual fee of $6,000 to $24,000.
Brooklyn Fi Holding Company, LLC owns 75% or more of Brooklyn Fi and is in turn owned by Fillory, LLC (25–50%), Brooklyn Fi Texas, LLC (25–50%) and Awp Investment 2, LLC (25–50%). The leadership team of Brooklyn Fi includes Chief Compliance Officer John Owens. It has 10 employees.
Leadership
- John OwensManaging Partner, & Chief Compliance Officer
- Ally AyersCo-Founder
- Shane MasonCo-Founder
Investment adviser representatives
15 representatives listed in the SEC register as of 9 October 2026.
- Ally Ayers
- Anna Ngo Bhai
- Janae' Andril Bridges
- Stuart Alan Connelly
- Jeffrey Dingle
- Caitlin Fastiggi
- Crystal Rose Kozlak
- Gage Legare
- Shane Paul Mason
- Erika Moromisato
- John Timothy Francis Owens
- Kody Shane Sherlund
- Melanie Jean Taylor
- Jacqueline Worstell
- Eduard V Zolotarev
Staff
- 10 employees
- 10 in advisory functions
- 10 state-registered reps
- 1 soliciting firm
- Owns 75% or more of Brooklyn Fi, LLC
Brooklyn Fi Holding Company, LLC
Control person · since April 2026
- Owns 25% to 50% of Brooklyn Fi Holding Company, LLC
Fillory, LLC
Control person · since April 2026
- Owns 75% or more of Fillory, LLC
Ally Ayers
Control person · since April 2026
- Owns 25% to 50% of Brooklyn Fi Holding Company, LLC
Brooklyn Fi Texas, LLC
Control person · since April 2026
- Owns 75% or more of Brooklyn Fi Texas, LLC
Shane Mason
Control person · since April 2026
- Owns 25% to 50% of Brooklyn Fi Holding Company, LLC
Awp Investment 2, LLC
Control person · since April 2026
- Owns 75% or more of Awp Investment 2, LLC
Accelerated Wealth Partners
Control person · since April 2026
- Owns 75% or more of Accelerated Wealth Partners
JCF Awp Holdco II LLC
Control person · since February 2026
Brooklyn Fi’s regulatory assets grew 22.1× from $25.5M (June 2021) to $563M (September 2026); clients rose from 147 to 373 and employees from 5 to 10.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| September 2026 | $563M | 373 | 10 | 17 |
| June 2025 | $341M | 295 | 11 | 1 |
| July 2024 | $228M | 242 | 10 | 1 |
| July 2023 | $151M | 210 | 9 | 1 |
| May 2022 | $128M | 147 | 10 | 1 |
| June 2021 | $25.5M | 147 | 5 | 1 |
Besides its headquarters, Brooklyn Fi has 16 offices (15 private residences, listed without an address), with 2 listed addresses in Georgia and New York.
Georgia · 1 listed address
- 2281 Akers Mill RD Se, Atlanta
New York · 1 listed address
- 33 Nassau Ave, BrooklynHQ
Contact and registration details
- Legal name
- Brooklyn Fi, LLC
- Headquarters
- 33 Nassau Ave, Brooklyn, NY 11222
- Website
- brooklynfi.com
- Phone
- 332-296-1660
- @brooklyn-fi
- SEC file
- 801-120862
- Founded
- 2017
- Structure
- New York LLC
- Fiscal year end
- December
Brooklyn Fi uses Charles Schwab ($519M) as custodian for its separately managed accounts. Brooklyn Fi has custody of $422M in client assets for 258 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $519M100%
At year end, Brooklyn Fi’s separately managed accounts were mostly in funds (91%). Its reported 13F holdings for the quarter ended 31 March 2026 total $476M across 78 positions; the largest are Vanguard Tax-managed Fds (9.8%), Vanguard Index Fds (9.3%) and Vanguard Index Fds (6.8%).
What the accounts hold
- Stocks5%
- Funds91%
- Bonds1%
- Cash3%
Reported 13F holdings
- $476M
- Reported 13F value
- 78
- Positions
- 52.6%
- In the 10 largest
- —
- Value vs. prior quarter
- Vanguard Tax-managed Fds · Van FTSE Dev Mkt9.8%
- Vanguard Index Fds · Total Stk Mkt9.3%
- Vanguard Index Fds · S&P 500 ETF Shs6.8%
- iShares TR · Russell 3000 ETF6.1%
- Vanguard Intl Equity Index F · FTSE Emr Mkt ETF4.0%
- Vanguard Index Fds · SM CP Val ETF3.9%
- Vanguard Star Fds · VG TL Intl Stk F3.4%
- Schwab Strategic TR · Intl Eqty ETF3.2%
- iShares TR · Core MSCI Eafe3.1%
- Vanguard Mun BD Fds · Tax Exempt BD3.0%
Together, the ten largest are 52.6% of reported value.
How many clients does Brooklyn Fi have?
Brooklyn Fi has 373 clients and manages $563 million for them, as of September 2026. They include 302 individual clients and 71 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 3 September 2026
What services does Brooklyn Fi offer?
Brooklyn Fi provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, educational seminars, education planning, estate planning, insurance, and tax preparation.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Brooklyn Fi charge?
Brooklyn Fi charges 0.30%–1.00% a year for its Investment management services. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable.
Source: BROOKLYN FI ADV PART ADV 2A 5.13.26, filed 13 May 2026
Which custodians does Brooklyn Fi use?
Brooklyn Fi’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $519M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 3 September 2026
How many financial advisors does Brooklyn Fi have?
Brooklyn Fi has 10 investment adviser representatives registered with state securities authorities, out of 10 employees, and 10 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Brooklyn Fi invest in?
At the end of its last fiscal year, Brooklyn Fi’s separately managed accounts held 91% registered funds (mutual funds, ETFs, BDCs), 5% exchange-traded equities, 3% cash and equivalents and 1% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Brooklyn Fi?
Brooklyn Fi is owned through a chain of holding companies by Shane Mason, Ally Ayers and JCF Awp Holdco II LLC. Its direct owner is Brooklyn Fi Holding Company, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 3 September 2026
How does Brooklyn Fi get paid?
Brooklyn Fi is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Brooklyn Fi?
Brooklyn Fi’s main office is at 33 Nassau Ave, Brooklyn, NY 11222. Its phone number is 332-296-1660. Its website is brooklynfi.com.