Brendel Financial Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, and insurance. Financial planning was provided to 11–25 clients last fiscal year.
Brendel Financial Advisors reports 325 clients. They include 248 individual clients, 73 high-net-worth individuals, and 4 corporations and other businesses. Of its assets, 91.3% ($238M across 707 accounts) are managed with discretion; $22.7M across 5 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 76% | 21% |
| High-net-worth individuals | 22% | 79% |
| Corporations and other businesses | 1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 248 | $53.4M | 20.5% | $215K |
| High-net-worth individuals | 73 | $206M | 79.2% | $2.82M |
| Corporations and other businesses | Fewer than 5 | $607K | 0.2% | $152K |
| Total | 325 | $260M | 100% | — |
- Clients
- 248
- Regulatory AUM
- $53.4M
- AUM share
- 20.5%
- Avg. per client
- $215K
- Clients
- 73
- Regulatory AUM
- $206M
- AUM share
- 79.2%
- Avg. per client
- $2.82M
- Clients
- Fewer than 5
- Regulatory AUM
- $607K
- AUM share
- 0.2%
- Avg. per client
- $152K
Total
- Clients
- 325
- Regulatory AUM
- $260M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 11–25
Brendel Financial Advisors charges 0.75%–1.50% a year for its Asset Management. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Consulting
- Consulting is charged hourly at $150 to $250 an hour, or as a fixed fee of $500 to $4,000; fees are negotiable and depend on the anticipated complexity of the services.
John Brendel owns 75% or more of Brendel Financial Advisors. It has 4 employees, 2 of them in advisory roles.
Leadership
- John BrendelManaging Member, CCO
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
- John Joseph Brendel JR
- John Joseph Brendel III
Staff
- 4 employees
- 2 in advisory functions
- 2 state-registered reps
- 2 broker-dealer reps
- 1 insurance agent
- Owns 75% or more of Brendel Financial Advisors LLC
John Brendel
Control person · since June 2017
Brendel Financial Advisors’ regulatory assets grew from $193M (March 2021) to $260M (April 2026); clients rose from 255 to 325 and employees were 4 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| April 2026 | $260M | 325 | 4 | 1 |
| March 2025 | $226M | 355 | 4 | 1 |
| March 2024 | $223M | 255 | 4 | 1 |
| March 2023 | $209M | 271 | 5 | 1 |
| March 2022 | $239M | 255 | 5 | 1 |
| March 2021 | $193M | 255 | 4 | 1 |
Besides its headquarters, Brendel Financial Advisors has 0 offices, with 1 listed address in New Hampshire.
New Hampshire · 1 listed address
- 64 Lyme RD., HanoverHQ
Contact and registration details
- Legal name
- Brendel Financial Advisors LLC
- Headquarters
- 64 Lyme RD., Hanover, NH 03755
- Website
- brendelfinancial.com
- Phone
- 603-643-4441
- SEC file
- 801-110901
- Founded
- 2017
- Structure
- New Hampshire LLC
- Fiscal year end
- December
Brendel Financial Advisors uses Charles Schwab ($254M) as custodian for its separately managed accounts. Brendel Financial Advisors has custody of $47.4M in client assets for 149 clients.
- Charles SchwabCharles Schwab Advisor Services · Orlando, FL · $254M100%
At year end, Brendel Financial Advisors’ separately managed accounts were mostly in stocks (73%) and funds (18%). Its reported 13F holdings for the quarter ended 30 June 2026 total $216M across 101 positions; the largest are Sherwin Williams CO (4.7%), Caterpillar Inc. (4.1%) and Johnson & Johnson (3.0%).
What the accounts hold
- Stocks73%
- Funds18%
- Bonds9%
- U.S. government and agency bonds8%
- State and local bonds1%
- Cash1%
Reported 13F holdings
- $216M
- Reported 13F value
- 101
- Positions
- 29.6%
- In the 10 largest
- +6.9%
- Value vs. prior quarter
- Sherwin Williams CO4.7%
- Caterpillar Inc.4.1%
- Johnson & Johnson3.0%
- Graniteshares Gold TR · Shs Ben Int2.7%
- Abbvie Inc.2.6%
- First TR Exchange-traded FD · Core Investment2.6%
- First TR Exchange-traded FD · Structured CR IN2.5%
- Lam Research Corp.2.5%
- iShares TR · Core US Aggbd ET2.5%
- Walmart Inc.2.4%
Together, the ten largest are 29.6% of reported value.
How many clients does Brendel Financial Advisors have?
Brendel Financial Advisors has 325 clients and manages $260 million for them, as of April 2026. They include 248 individual clients, 73 high-net-worth individuals, and 4 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 29 April 2026
What services does Brendel Financial Advisors offer?
Brendel Financial Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, and insurance.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Brendel Financial Advisors charge?
Brendel Financial Advisors charges 0.75%–1.50% a year for its Asset Management. The fee is billed in advance and is negotiable.
Which custodians does Brendel Financial Advisors use?
Brendel Financial Advisors’ separately managed account assets are held at Charles Schwab Advisor Services (Orlando, FL), with $254M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 29 April 2026
How many financial advisors does Brendel Financial Advisors have?
Brendel Financial Advisors has 2 investment adviser representatives registered with state securities authorities, out of 4 employees, and 2 perform investment advisory functions. 2 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Brendel Financial Advisors invest in?
At the end of its last fiscal year, Brendel Financial Advisors’ separately managed accounts held 73% exchange-traded equities, 18% registered funds (mutual funds, ETFs, BDCs), 8% U.S. government and agency bonds, 1% state and local bonds and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Brendel Financial Advisors?
Brendel Financial Advisors’ direct owner is John Brendel (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 29 April 2026
How does Brendel Financial Advisors get paid?
Brendel Financial Advisors is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Brendel Financial Advisors registered with the SEC?
Yes, Brendel Financial Advisors has been registered with the SEC as an investment adviser since 31 July 2017. Its CRD number is 288927 and its SEC file number is 801-110901.
Source: Form ADV Part 1A, Item 1, filed 29 April 2026; IAPD firm record
How do I contact Brendel Financial Advisors?
Brendel Financial Advisors’ main office is at 64 Lyme RD., Hanover, NH 03755. Its phone number is 603-643-4441. Its website is brendelfinancial.com.