BluePrint Investing provides financial planning, portfolio management for individuals and small businesses, and selecting other managers. Financial planning was provided to 26–50 clients last fiscal year.
BluePrint Investing reports 42 clients. They include 42 high-net-worth individuals. Of its assets, 100.0% ($436M across 287 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | Fewer than 5 | 0% |
| High-net-worth individuals | 100% | 100% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | Fewer than 5 | $0 | 0.0% | — |
| High-net-worth individuals | 42 | $436M | 100.0% | $10.4M |
| Total | 42 | $436M | 100% | — |
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- 42
- Regulatory AUM
- $436M
- AUM share
- 100.0%
- Avg. per client
- $10.4M
Total
- Clients
- 42
- Regulatory AUM
- $436M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
BluePrint Investing charges 0.30%–0.85% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.
| Asset band | Annual rate |
|---|---|
| $0–$2M | 0.85% |
| $2M–$5M | 0.65% |
| $5M–$10M | 0.50% |
| $10M and above | 0.30% |
Fee details and sources
Robert Lee owns 75% or more of BluePrint Investing. The leadership team of BluePrint Investing includes Chief Compliance Officer Rachel Gardner. It has 3 employees, 2 of them in advisory roles.
Staff
- 3 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 75% or more of Blueprint Investing LLC
Robert Lee
Control person · since October 2009
BluePrint Investing’s regulatory assets grew 1.9× from $226M (May 2021) to $436M (July 2026); clients rose from 33 to 42 and employees from 1 to 3.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jul 2026July 2026 | $436M | 42 | 3 | 3 |
| Jul 2025July 2025 | $347M | 40 | 3 | 3 |
| Jul 2024July 2024 | $302M | 41 | 3 | 1 |
| May 2023May 2023 | $267M | 41 | 2 | 1 |
| Mar 2022March 2022 | $272M | 40 | 2 | 1 |
| May 2021May 2021 | $226M | 33 | 1 | 1 |
Besides its headquarters, BluePrint Investing has 2 offices (2 private residences, listed without an address), with 1 listed address in 1 state.
California · 1 listed address
- One Sansome Street, 14th Floor, San FranciscoHQ
Contact and registration details
- Legal name
- Blueprint Investing LLC
- Headquarters
- One Sansome Street, 14th Floor, San Francisco, CA 94104
- Website
- blueprintinvest.com
- Phone
- 415-963-9815
- SEC file
- 801-121378
- Structure
- California LLC
- Fiscal year end
- December
BluePrint Investing’s named custodians for separately managed accounts are Charles Schwab ($343M, 79%) and Fidelity ($93.7M, 21%). BluePrint Investing has custody of $172M for 32 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $343M79%
- FidelityNational Financial Services LLC · Boston, MA · $93.7M21%
At year end, BluePrint Investing’s separately managed accounts were mostly in funds (66%) and stocks (34%). Its reported 13F holdings for the quarter ended 30 June 2026 total $134M across 26 positions; the largest are Vanguard Scottsdale Fds (14.2%), Airbnb Inc. (11.1%) and Airbnb Inc. (put option) (11.1%).
What the accounts hold
- Stocks34%
- Funds66%
How many clients does BluePrint Investing have?
BluePrint Investing has 42 clients and manages $436 million for them, as of July 2026. They include 42 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 1 July 2026
What services does BluePrint Investing offer?
BluePrint Investing provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does BluePrint Investing charge?
BluePrint Investing charges 0.30%–0.85% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.
Which custodians does BluePrint Investing use?
BluePrint Investing’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $343M and National Financial Services LLC (Boston, MA), with $93.7M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 1 July 2026
How many financial advisors does BluePrint Investing have?
BluePrint Investing has 2 investment adviser representatives registered with state securities authorities, out of 3 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does BluePrint Investing invest in?
At the end of its last fiscal year, BluePrint Investing’s separately managed accounts held 66% registered funds (mutual funds, ETFs, BDCs) and 34% exchange-traded equities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns BluePrint Investing?
BluePrint Investing’s direct owner is Robert Lee (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 1 July 2026
How does BluePrint Investing get paid?
BluePrint Investing is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact BluePrint Investing?
BluePrint Investing’s main office is at One Sansome Street, 14th Floor, San Francisco, CA 94104. Its phone number is 415-963-9815. Its website is blueprintinvest.com.