Beacon Investment Advisory Services provides financial planning, portfolio management for individuals and small businesses, and selecting other managers. Financial planning was provided to 1–10 clients last fiscal year.
Beacon Investment Advisory Services reports 2,939 clients. They include 2,007 high-net-worth individuals, 823 individual clients, and 55 corporations and other businesses. Of its assets, 95.8% ($4.26B across 2,825 accounts) are managed with discretion; $185M across 114 accounts are not. A wrap fee program the firm both sponsors and manages holds $3.8B.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 28% | 20% |
| High-net-worth individuals | 68% | 73% |
| Banking or thrift institutions | 0% | 0% |
| Investment companies | <1% | <1% |
| Pension and profit-sharing plans | <1% | 1% |
| Other client typesCharitable organizations; State or municipal government entities; Other investment advisers; Insurance companies; Sovereign wealth funds and foreign official institutions; Corporations and other businesses | 3% | 6% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 823 | $894M | 20.1% | $1.09M |
| High-net-worth individuals | 2,007 | $3.24B | 73.0% | $1.62M |
| Banking or thrift institutions | Fewer than 5 | $0 | 0.0% | — |
| Investment companies | 3 | $2.45M | 0.1% | $817K |
| Pension and profit-sharing plans | 10 | $46.5M | 1.0% | $4.65M |
| Charitable organizations | 41 | $40.8M | 0.9% | $996K |
| State or municipal government entities | Fewer than 5 | $0 | 0.0% | — |
| Other investment advisers | Fewer than 5 | $0 | 0.0% | — |
| Insurance companies | Fewer than 5 | $0 | 0.0% | — |
| Sovereign wealth funds and foreign official institutions | Fewer than 5 | $0 | 0.0% | — |
| Corporations and other businesses | 55 | $214M | 4.8% | $3.9M |
| Total | 2,939 | $4.44B | 100% | — |
- Clients
- 823
- Regulatory AUM
- $894M
- AUM share
- 20.1%
- Avg. per client
- $1.09M
- Clients
- 2,007
- Regulatory AUM
- $3.24B
- AUM share
- 73.0%
- Avg. per client
- $1.62M
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- 3
- Regulatory AUM
- $2.45M
- AUM share
- 0.1%
- Avg. per client
- $817K
- Clients
- 10
- Regulatory AUM
- $46.5M
- AUM share
- 1.0%
- Avg. per client
- $4.65M
- Clients
- 41
- Regulatory AUM
- $40.8M
- AUM share
- 0.9%
- Avg. per client
- $996K
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- 55
- Regulatory AUM
- $214M
- AUM share
- 4.8%
- Avg. per client
- $3.9M
Total
- Clients
- 2,939
- Regulatory AUM
- $4.44B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Beacon Investment Advisory Services charges up to 1.25% a year for its Investment management. The fee is billed in advance or in arrears, is negotiable and has a $5,000 annual minimum. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial planning
- Fixed fee, negotiable but generally $5,000 to $15,000. For clients under $1,000,000 AUM the planning fee equals the AUM fee less $5,000; it is waived above $1,000,000.
- Wrap program
- Equity strategies: 1.25% on the first $2 million, 1.00% to $5 million, 0.90% to $10 million, 0.75% to $15 million and 0.50% above. Fixed income and special needs trusts have other schedules.
Beacon Trust Company owns 75% or more of Beacon Investment Advisory Services and is in turn owned by Provident Bank (75% or more). The leadership team of Beacon Investment Advisory Services includes President Annamaria Vitelli and Chief Compliance Officer Tom Mathew. It has 51 employees, 43 of them in advisory roles.
Leadership
- Annamaria VitelliPresident
- Tom MathewChief Compliance Officer
- Bennett MacdougallGeneral Counsel
- Brian McGannExec Managing Dir Invest Strategy
Investment adviser representatives
31 representatives listed in the SEC register as of 9 October 2026.
- Diane Liu Allard
- Jason Bennett Apuzzio
- Dawn Marie Avallone
- Denis Belinskiy
- Samantha Marie Booth
- William Daniel Butler
- Lauren Ann Cecala
- John Joseph Corcoran
- Christopher Cvitan
- Lee A Delaporte III
- Maria Dizio
- Courtney Lynn Frost
- Patricia Anne Hall
- Susan Elizabeth Hayes
- Michael Andrew Holt
- Matthew Kelly
- John Michael Longo
- Spencer Scott Marsh 3
- Brian McGann
- Marc Allen Oceanak
- John Charles Pawlik
- Christopher Charles Perrine
- David Andrew Pitt
- Diane Marie Radossich
- Louis Marc Russo
- Kevin Ryan
- Christopher William Shagawat
- Thomas Andrew Shaw
- Meghan Ellen Stein
- Nicholas Thompson
- Annamaria Vitelli
Staff
- 51 employees
- 43 in advisory functions
- 39 state-registered reps
- 1 soliciting firm
- Owns 75% or more of Beacon Investment Advisory Services, Inc.
Beacon Trust Company
Control person · since April 2015
- Owns 75% or more of Beacon Trust Company
Provident Bank
Control person · since August 2011
- Owns 75% or more of Beacon Investment Advisory Services, Inc.
Provident Financial Services, Inc.
Control person · since April 2015
Beacon Investment Advisory Services’ regulatory assets grew from $3.71B (March 2021) to $4.44B (July 2026); clients rose from 2,424 to 2,939 and employees from 45 to 51. In 2019, Tirschwell & Loewy joined it.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| July 2026 | $4.44B | 2,939 | 51 | 5 |
| March 2025 | $4.35B | 2,889 | 46 | 3 |
| June 2024 | $4.02B | 2,832 | 45 | 3 |
| March 2023 | $3.46B | 2,674 | 48 | 2 |
| July 2022 | $4.09B | 2,442 | 45 | 2 |
| March 2021 | $3.71B | 2,424 | 45 | 2 |
Firms that joined
20191 joined
- Tirschwell & LoewyNo filed AUM
Firms whose SEC withdrawal reports a sale to this firm, and deals reported in the press. Teams that moved without selling a registered firm may not appear.
Besides its headquarters, Beacon Investment Advisory Services has 4 offices, with 5 listed addresses in New Jersey, New York and Pennsylvania.
New Jersey · 2 listed addresses
- 163 Madison Avenue, MorristownHQ
- P.o. Box 1001, Iselin
New York · 2 listed addresses
- 1045 Northern Boulevard, Roslyn
- 28-21 Astoria Boulevard, Astoria
Pennsylvania · 1 listed address
- 401 Plymouth Road, Plymouth Meeting
Other business names
Beacon Investment Advisory Services has reported 1 other business name to the SEC.
- Beacon Trust
Contact and registration details
- Legal name
- Beacon Investment Advisory Services, Inc.
- Headquarters
- 163 Madison Avenue, Morristown, NJ 07960
- Website
- beacontrust.com
- Phone
- 973-377-8090
- @beacon-trust
- SEC file
- 801-96256
- Structure
- Delaware corporation
- Fiscal year end
- December
Beacon Investment Advisory Services has custody of $3.8B in client assets for 2,939 clients.
At year end, Beacon Investment Advisory Services’ separately managed accounts were mostly in stocks (62%) and funds (21%). Its reported 13F holdings for the quarter ended 30 June 2026 total $2.69B across 812 positions; the largest are Vanguard Index Fds (7.3%), iShares TR (6.4%) and Vanguard Tax-managed Fds (3.0%).
What the accounts hold
- Stocks62%
- Funds21%
- Bonds12%
- State and local bonds6%
- U.S. government and agency bonds3%
- Investment grade corporate bonds3%
- Cash4%
Filed values cover 99%. The neutral 1% gap has no reported category.
Reported 13F holdings
- $2.69B
- Reported 13F value
- 812
- Positions
- 34.6%
- In the 10 largest
- +10.6%
- Value vs. prior quarter
- Vanguard Index Fds · Total Stk Mkt7.3%
- iShares TR · Core S&P Scp ETF6.4%
- Vanguard Tax-managed Fds · Van FTSE Dev Mkt3.0%
- iShares Gold TR · iShares New2.9%
- Advanced Micro Devices Inc.2.7%
- Apple Inc.2.7%
- Microsoft Corp.2.5%
- Vanguard Scottsdale Fds · Shrt Trm Corp. BD2.5%
- iShares TR · 1 3 YR Treas BD2.4%
- Applied Matls Inc.2.3%
Together, the ten largest are 34.6% of reported value.
How many clients does Beacon Investment Advisory Services have?
Beacon Investment Advisory Services has 2,939 clients and manages $4.44 billion for them, as of July 2026. They include 2,007 high-net-worth individuals, 823 individual clients, and 55 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 27 July 2026
What services does Beacon Investment Advisory Services offer?
Beacon Investment Advisory Services provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Beacon Investment Advisory Services charge?
Beacon Investment Advisory Services charges up to 1.25% a year for its Investment management. The fee is billed in advance or in arrears, is negotiable and has a $5,000 annual minimum.
Source: BEACON INVESTMENT ADVISORY SERVICES, INC. DISCLOSURE BROCHURE 2026, filed 30 March 2026
How many financial advisors does Beacon Investment Advisory Services have?
Beacon Investment Advisory Services has 39 investment adviser representatives registered with state securities authorities, out of 51 employees, and 43 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Beacon Investment Advisory Services invest in?
At the end of its last fiscal year, Beacon Investment Advisory Services’ separately managed accounts held 62% exchange-traded equities, 21% registered funds (mutual funds, ETFs, BDCs), 6% state and local bonds, 4% cash and equivalents, 3% U.S. government and agency bonds and 3% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Beacon Investment Advisory Services?
Beacon Investment Advisory Services is owned through a trust by Provident Bank. Its direct owners are Beacon Trust Company (75% or more) and Provident Financial Services, Inc. (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 27 July 2026
How does Beacon Investment Advisory Services get paid?
Beacon Investment Advisory Services is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Beacon Investment Advisory Services registered with the SEC?
Yes, Beacon Investment Advisory Services has been registered with the SEC as an investment adviser since 1 April 2015. Its CRD number is 226547 and its SEC file number is 801-96256.
Source: Form ADV Part 1A, Item 1, filed 27 July 2026; IAPD firm record
How do I contact Beacon Investment Advisory Services?
Beacon Investment Advisory Services’ main office is at 163 Madison Avenue, Morristown, NJ 07960. Its phone number is 973-377-8090. Its website is beacontrust.com.