Bason Asset Management provides financial planning, portfolio management for individuals and small businesses, and pension consulting. Financial planning was provided to 101–250 clients last fiscal year.
Bason Asset Management reports 139 clients. They include 120 high-net-worth individuals, 15 individual clients, and 4 pension and profit-sharing plans. Of its assets, 99.7% ($846M across 806 accounts) are managed with discretion; $2.9M across 34 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 11% | 1% |
| High-net-worth individuals | 86% | 98% |
| Pension and profit-sharing plans | 3% | 1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 15 | $9.5M | 1.1% | $633K |
| High-net-worth individuals | 120 | $830M | 97.8% | $6.92M |
| Pension and profit-sharing plans | 4 | $9.26M | 1.1% | $2.31M |
| Total | 139 | $849M | 100% | $6.11M |
- Clients
- 15
- Regulatory AUM
- $9.5M
- AUM share
- 1.1%
- Avg. per client
- $633K
- Clients
- 120
- Regulatory AUM
- $830M
- AUM share
- 97.8%
- Avg. per client
- $6.92M
- Clients
- 4
- Regulatory AUM
- $9.26M
- AUM share
- 1.1%
- Avg. per client
- $2.31M
Total
- Clients
- 139
- Regulatory AUM
- $849M
- AUM share
- 100%
- Avg. per client
- $6.11M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Bason Asset Management is paid through fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial planning engagements
- Financial planning is offered on a per-project basis; a typical project engagement fee is $3,000 - $4,000, billed in arrears not less frequently than quarterly.
James Osborne owns 75% or more of Bason Asset Management. It has 2 employees.
Leadership
James OsborneManaging Member/CCO
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
Staff
- 2 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 75% or more of Bason Asset Management LLC
James Osborne
Control person · since August 2012
Bason Asset Management’s regulatory assets grew 1.9× from $440M (May 2021) to $849M (February 2026); clients rose from 123 to 139 and employees were 2 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| February 2026 | $849M | 139 | 2 | 3 |
| February 2025 | $701M | 153 | 2 | 3 |
| January 2024 | $618M | 157 | 2 | 3 |
| February 2023 | $574M | 139 | 2 | 3 |
| February 2022 | $590M | 142 | 2 | 3 |
| May 2021 | $440M | 123 | 2 | 3 |
Besides its headquarters, Bason Asset Management has 2 offices (1 private residence, listed without an address), with 2 listed addresses in Colorado and Missouri.
Colorado · 1 listed address
- 355 S. Teller St., Suite 200, LakewoodHQ
Missouri · 1 listed address
- 1302 Platte Falls RD, Platte City
Contact and registration details
- Legal name
- Bason Asset Management LLC
- Headquarters
- 355 S. Teller St., Suite 200, Lakewood, CO 80226
- Website
- basonasset.com
- Phone
- 720-446-8555
- SEC file
- 801-107297
- Structure
- Colorado LLC
- Fiscal year end
- December
Bason Asset Management uses Charles Schwab ($603M) as custodian for its separately managed accounts. Bason Asset Management has custody of $98.3M in client assets for 44 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $603M100%
At year end, Bason Asset Management’s separately managed accounts were mostly in funds (84%) and stocks (12%).
What the accounts hold
- Stocks12%
- Exchange-traded equities11%
- Non-exchange-traded equities1%
- Funds84%
- Bonds2%
- U.S. government and agency bonds1%
- Investment grade corporate bonds1%
- Cash1%
Filed values cover 99%. The neutral 1% gap has no reported category.
How many clients does Bason Asset Management have?
Bason Asset Management has 139 clients and manages $849 million for them, as of February 2026. They include 120 high-net-worth individuals, 15 individual clients, and 4 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 20 February 2026
What services does Bason Asset Management offer?
Bason Asset Management provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Bason Asset Management use?
Bason Asset Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $603M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 20 February 2026
How many financial advisors does Bason Asset Management have?
Bason Asset Management has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Bason Asset Management invest in?
At the end of its last fiscal year, Bason Asset Management’s separately managed accounts held 84% registered funds (mutual funds, ETFs, BDCs), 11% exchange-traded equities, 1% non-exchange-traded equities, 1% U.S. government and agency bonds, 1% investment grade corporate bonds and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Bason Asset Management?
Bason Asset Management’s direct owner is James Osborne (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 20 February 2026
How does Bason Asset Management get paid?
Bason Asset Management is paid through fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Bason Asset Management?
Bason Asset Management’s main office is at 355 S. Teller St., Suite 200, Lakewood, CO 80226. Its phone number is 720-446-8555. Its website is basonasset.com.