Aurora Private Wealth provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.
Aurora Private Wealth reports 1,508 clients. They include 1,427 individual clients and 81 high-net-worth individuals. Of its assets, 100.0% ($374M across 1,508 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $272M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 95% | 54% |
| High-net-worth individuals | 5% | 46% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 1,427 | $203M | 54.2% | $142K |
| High-net-worth individuals | 81 | $171M | 45.8% | $2.11M |
| Total | 1,508 | $374M | 100% | $248K |
- Clients
- 1,427
- Regulatory AUM
- $203M
- AUM share
- 54.2%
- Avg. per client
- $142K
- Clients
- 81
- Regulatory AUM
- $171M
- AUM share
- 45.8%
- Avg. per client
- $2.11M
Total
- Clients
- 1,508
- Regulatory AUM
- $374M
- AUM share
- 100%
- Avg. per client
- $248K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Aurora Private Wealth is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Financial planning and consulting are negotiable fixed fees of $500 to $15,000, or hourly fees of $50 to $800, for stand-alone engagements.
Timothy Smith owns 75% or more of Aurora Private Wealth. The leadership team of Aurora Private Wealth includes President Timothy Smith and Chief Compliance Officer Tonya Coutant. It has 21 employees, 12 of them in advisory roles.
Leadership
- Timothy SmithPresident/CEO
- Tonya CoutantChief Compliance Officer
- Sean JenningsShareholder
- Christina JenningsShareholder
Investment adviser representatives
20 representatives listed in the SEC register as of 9 October 2026.
- John Joseph Bello
- Kristy Lynn Berger
- John R Cartledge
- John H Chapel
- Zachary James Davidson
- Peter John Devlin
- Daniel Ray Hodge
- David Laughner Hodge
- Lori Ann Hodge
- Eric William Lathrop
- Kevin Robert LeBlanc
- Eric Monroe
- Gregory Michael Nardolillo
- Timothy John Padva
- Glad M Perez
- Edward Harris Reaven
- Timothy Liam Smith
- Benson Tang
- Scott Jason Wallach
- Howard Scott Zodicoff
Staff
- 21 employees
- 12 in advisory functions
- 13 state-registered reps
- 13 broker-dealer reps
- 13 insurance agents
- Owns 75% or more of Aurora Private Wealth, Inc.
Timothy Smith
Control person · since August 2015
- Owns 10% to 25% of Aurora Private Wealth, Inc.
Christina Jennings
since January 2000
Aurora Private Wealth’s regulatory assets fell from $657M (June 2021) to $374M (July 2026); clients fell from 2,014 to 1,508 and employees from 29 to 21.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| July 2026 | $374M | 1,508 | 21 | 13 |
| July 2025 | $395M | 1,843 | 25 | 15 |
| May 2024 | $363M | 1,890 | 32 | 17 |
| March 2023 | $315M | 1,813 | 23 | 17 |
| April 2022 | $603M | 2,348 | 23 | 17 |
| June 2021 | $657M | 2,014 | 29 | 17 |
Besides its headquarters, Aurora Private Wealth has 12 offices (2 private residences, listed without an address), with 11 listed addresses across 5 states.
New Jersey · 4 listed addresses
- 999 Riverview Drive, Suite 201, TotowaHQ
- 2035 Lincoln Highway, Edison
- 191 Washington St., Morristown
- 151 Main Street, Flemington
Pennsylvania · 3 listed addresses
- 44 Tara Drive, East Stroudsburg
- 1221 Third Street, Beaver
- 183 Scharberry Lane, Mars
Florida · 2 listed addresses
- 12550 Biscayne BLVD, Miami
- 1680 Fruitville Road, Sarasota
Kansas · 1 listed address
- 8100 East 22nd St., Wichita
New York · 1 listed address
- 333 Earle Ovington BLVD, Uniondale
Other business names
Aurora Private Wealth has reported 5 other business names to the SEC.
- Brown & Brown
- Harper & Hodge
- Indigo Wealth Management
- Planned Professional Advisory
- Wealthplan Advantage
Contact and registration details
- Legal name
- Aurora Private Wealth, Inc.
- Headquarters
- 999 Riverview Drive, Suite 201, Totowa, NJ 07512
- Website
- aurorapw.com
- Phone
- 973-394-0404
- SEC file
- 801-110498
- Structure
- Delaware corporation
- Fiscal year end
- December
Aurora Private Wealth uses Charles Schwab ($221M, 67%), SEI Invesments Management ($59.5M, 18%) and Pershing ($48.8M, 15%) as custodians for its separately managed accounts. Aurora Private Wealth does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $221M67%
- PershingPershing LLC · Jersey City, NJ · $48.8M15%
- SEI Invesments ManagementSEI Invesments Management Corp · Oaks, PA · $59.5M18%
At year end, Aurora Private Wealth’s separately managed accounts were mostly in stocks (55%) and funds (42%).
What the accounts hold
- Stocks55%
- Funds42%
- Bonds2%
- Cash1%
How many clients does Aurora Private Wealth have?
Aurora Private Wealth has 1,508 clients and manages $374 million for them, as of July 2026. They include 1,427 individual clients and 81 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 1 July 2026
What services does Aurora Private Wealth offer?
Aurora Private Wealth provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Aurora Private Wealth use?
Aurora Private Wealth’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $221M, SEI Invesments Management Corp (Oaks, PA), with $59.5M and Pershing LLC (Jersey City, NJ), with $48.8M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 1 July 2026
How many financial advisors does Aurora Private Wealth have?
Aurora Private Wealth has 13 investment adviser representatives registered with state securities authorities, out of 21 employees, and 12 perform investment advisory functions. 13 employees are registered representatives of a broker-dealer and 13 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Aurora Private Wealth invest in?
At the end of its last fiscal year, Aurora Private Wealth’s separately managed accounts held 55% exchange-traded equities, 42% registered funds (mutual funds, ETFs, BDCs), 2% U.S. government and agency bonds and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Aurora Private Wealth?
Aurora Private Wealth’s direct owners are Timothy Smith (75% or more) and Christina Jennings (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 1 July 2026
How does Aurora Private Wealth get paid?
Aurora Private Wealth is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Aurora Private Wealth?
Aurora Private Wealth’s main office is at 999 Riverview Drive, Suite 201, Totowa, NJ 07512. Its phone number is 973-394-0404. Its website is aurorapw.com.