Associated Investment Services provides financial planning, portfolio management for individuals and small businesses, and selecting other managers. Financial planning was provided to 2,500 clients last fiscal year.
Associated Investment Services reports 3,852 clients. They include 3,264 individual clients, 577 high-net-worth individuals, and 6 corporations and other businesses. Of its assets, 0.0% ($0 across 0 accounts) are managed with discretion; $1.17B across 5,422 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 85% | 61% |
| High-net-worth individuals | 15% | 39% |
| Charitable organizations | <1% | <1% |
| State or municipal government entities | Fewer than 5 | <1% |
| Corporations and other businesses | <1% | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 3,264 | $712M | 60.9% | $218K |
| High-net-worth individuals | 577 | $453M | 38.7% | $784K |
| Charitable organizations | 5 | $1.74M | 0.1% | $348K |
| State or municipal government entities | Fewer than 5 | $1.77M | 0.2% | — |
| Corporations and other businesses | 6 | $1.54M | 0.1% | $256K |
| Total | 3,852 | $1.17B | 100% | — |
- Clients
- 3,264
- Regulatory AUM
- $712M
- AUM share
- 60.9%
- Avg. per client
- $218K
- Clients
- 577
- Regulatory AUM
- $453M
- AUM share
- 38.7%
- Avg. per client
- $784K
- Clients
- 5
- Regulatory AUM
- $1.74M
- AUM share
- 0.1%
- Avg. per client
- $348K
- Clients
- Fewer than 5
- Regulatory AUM
- $1.77M
- AUM share
- 0.2%
- Avg. per client
- —
- Clients
- 6
- Regulatory AUM
- $1.54M
- AUM share
- 0.1%
- Avg. per client
- $256K
Total
- Clients
- 3,852
- Regulatory AUM
- $1.17B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 2500
Associated Investment Services is paid through a percentage of assets under management. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure.
Associated Trust Company, N.A. owns 75% or more of Associated Investment Services and is in turn owned by Associated Bank, N.A. (75% or more). The leadership team of Associated Investment Services includes President Michael David Kuipers and Chief Compliance Officer Anthony Philip Pecora. It has 60 employees, 27 of them in advisory roles.
Staff
- 60 employees
- 27 in advisory functions
- 39 state-registered reps
- 48 broker-dealer reps
- 39 insurance agents
- 1 soliciting firm
- Owns 75% or more of Associated Investment Services, Inc.
Associated Trust Company, N.A.
Control person · since May 2016
- Owns 75% or more of Associated Trust Company, N.A.
Associated Bank, N.A.
Control person · since May 2016
- Owns 75% or more of Associated Bank, N.A.
Associated Banc-Corp
Control person · since January 1995
Associated Investment Services’ regulatory assets grew from $973M (July 2021) to $1.17B (October 2026); clients were 3,852 in both filings and employees were 60 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Oct 2026October 2026 | $1.17B | 3,852 | 60 | 36 |
| Jun 2025June 2025 | $1B | 3,655 | 62 | 34 |
| Apr 2024April 2024 | $863M | 3,417 | 62 | 34 |
| May 2023May 2023 | $827M | 3,640 | 59 | 134 |
| Mar 2022March 2022 | $1.01B | 3,729 | 61 | 138 |
| Jul 2021July 2021 | $973M | 3,724 | 63 | 149 |
Besides its headquarters, Associated Investment Services has 35 offices, with 28 listed addresses across 3 states.
Wisconsin · 22 listed addresses
- 433 Main Street, Green BayHQ
- 100 W Wisconsin Avenue, Neenah
- 3501 Veterans Ave., Suamico
- 206 N. Wisconsin Street, De Pere
- 600 E. Main St., Watertown
- 1325 Church St., Stevens Point
- 2701 N. Richmond St., Appleton
- 4811 South 76th Street, Greenfield
- 222 N. Wisconsin St., Port Washington
- 2241 Main St, Suite A, Green Bay
- 2645 N. Mayfair RD., Wauwatosa
- 1217 N. Taylor Drive, Sheboygan
- 205 4th Street N, Lacrosse
- 7722 Mineral Point RD., Madison
- 707 N. Rochester St., Mukwonago
- 17100 W. Capital DR., Brookfield
- W3122 County RD. KK, Appleton
- 101 Park St., New London
- 129 E Division St, Shawano
- 10701 W. National Avenue, West Allis
- 658 S. Grand Ave., Sun Prairie
- 8683 Highway 51, Minocqua
Illinois · 3 listed addresses
- 6550 N Illinois St., Fairview Heights
- 525 W. Monroe St., Chicago
- 622 Roosevelt RD., Machesney Park
Minnesota · 3 listed addresses
- 5353 Wayzata BLVD., St. Louis Park
- 202 Snelling Avenue North, St. Paul
- 1265 Town Centre DR., Eagan
Contact and registration details
- Legal name
- Associated Investment Services, Inc.
- Headquarters
- 433 Main Street, Green Bay, WI 54301-5114
- Website
- associatedbank.com
- Phone
- 800-595-7722
- SEC file
- 801-71639
- Structure
- Wisconsin corporation
- Fiscal year end
- December
Associated Investment Services’ named custodian for separately managed accounts is Fidelity ($1.17B). Associated Investment Services has custody of $1.17B for 3,853 clients.
- FidelityNational Financial Services LLC · Boston, MA · $1.17B100%
At year end, Associated Investment Services’ separately managed accounts were mostly in funds (90%) and stocks (10%).
What the accounts hold
- Stocks10%
- Funds90%
How many clients does Associated Investment Services have?
Associated Investment Services has 3,852 clients and manages $1.17 billion for them, as of October 2026. They include 3,264 individual clients, 577 high-net-worth individuals, and 6 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 1 October 2026
What services does Associated Investment Services offer?
Associated Investment Services provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Associated Investment Services use?
Associated Investment Services’ separately managed account assets are held at National Financial Services LLC (Boston, MA), with $1.17B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 1 October 2026
How many financial advisors does Associated Investment Services have?
Associated Investment Services has 39 investment adviser representatives registered with state securities authorities, out of 60 employees, and 27 perform investment advisory functions. 48 employees are registered representatives of a broker-dealer and 39 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Associated Investment Services invest in?
At the end of its last fiscal year, Associated Investment Services’ separately managed accounts held 90% registered funds (mutual funds, ETFs, BDCs) and 10% exchange-traded equities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Associated Investment Services?
Associated Investment Services is owned through a trust by Associated Banc-Corp. Its direct owner is Associated Trust Company, N.A. (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 1 October 2026
How does Associated Investment Services get paid?
Associated Investment Services is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Associated Investment Services?
Associated Investment Services’ main office is at 433 Main Street, Green Bay, WI 54301-5114. Its phone number is 800-595-7722. Its website is associatedbank.com.