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Asset Planning Services

Wealth managementRIA

Covington, LACRD 104715Updated

Asset Planning Services is an investment adviser based in Covington, LA, registered with the SEC since 1987. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $366 million, as filed on 24 February 2026.

148
Clients
$2.52M
AUM per individual client
2
Advisory staff
1
Offices
1.50%
Annual fee
Up to

From Form ADV filed 24 February 2026SEC record

Services and clients

Asset Planning Services provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, estate planning, and tax preparation. Financial planning was provided to 101–250 clients last fiscal year.

Asset Planning Services reports 148 clients. They include 73 individual clients, 68 high-net-worth individuals, and 4 pension and profit-sharing plans. Of its assets, 88.6% ($324M across 410 accounts) are managed with discretion; $41.8M across 106 accounts are not.

Clients and assets by client type
Clients148 clients
Assets$366M
Client typeClientsAssets
Individuals (other than HNW)49%8%
High-net-worth individuals46%90%
Pension and profit-sharing plans3%1%
Corporations and other businesses2%1%
Client breakdown and activity details
Individuals (other than HNW)
Clients
73
Regulatory AUM
$27.9M
AUM share
7.6%
Avg. per client
$382K
High-net-worth individuals
Clients
68
Regulatory AUM
$328M
AUM share
89.8%
Avg. per client
$4.83M
Pension and profit-sharing plans
Clients
Fewer than 5
Regulatory AUM
$5.44M
AUM share
1.5%
Avg. per client
$1.36M
Corporations and other businesses
Clients
Fewer than 5
Regulatory AUM
$4.12M
AUM share
1.1%
Avg. per client
$1.37M

Total

Clients
148
Regulatory AUM
$366M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
101–250

Fees and minimums

Asset Planning Services charges up to 1.50% a year for its Ongoing investment management. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.

Fee details and sources

Other fees

Flat-fee planning and tax services
Business, financial or retirement planning, accounting and tax return preparation may be quoted a flat dollar fee instead of a percentage; no amount is stated.

Ownership and people

Claude Duet owns 75% or more of Asset Planning Services. The leadership team of Asset Planning Services includes President Claude Duet. It has 5 employees, 2 of them in advisory roles.

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Staff

  • 5 employees
  • 2 in advisory functions
  • 2 state-registered reps
Who owns the firm
Asset Planning Services Inc· the adviser
  • Claude Duet

    Control person · since June 1979

    Owns 75% or more of Asset Planning Services Inc
  • Brenda Duet

    Control person · since June 1987

    Owns 75% or more of Asset Planning Services Inc

Growth and acquisitions

Asset Planning Services’ regulatory assets grew from $279M (July 2021) to $366M (February 2026); clients fell from 184 to 148 and employees from 6 to 5.

By annual filing
Measure
Figures from each annual filing
FiledRegulatory AUMClientsStaffEmployeesOffices
Feb 2026February 2026$366M14851
Feb 2025February 2025$346M16041
Feb 2024February 2024$290M16351
Feb 2023February 2023$279M16461
Feb 2022February 2022$314M17561
Jul 2021July 2021$279M18461

Offices and registration details

Besides its headquarters, Asset Planning Services has 0 offices, with 1 listed address in 1 state.

Listed office addresses by state

Louisiana · 1 listed address

  • 509 W. 21st Avenue, CovingtonHQ

Contact and registration details

Legal name
Asset Planning Services Inc
Headquarters
509 W. 21st Avenue, Covington, LA 70433
Website
Not reported
SEC file
801-29419
Founded
1979
Structure
Louisiana corporation
Fiscal year end
December

Custodians

Asset Planning Services’ named custodian for separately managed accounts is Charles Schwab ($339M). Asset Planning Services has custody of $9.29M for 2 clients.

Reported separately managed account assets by custodian
$339M
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $339M100%

Investments and reported holdings

At year end, Asset Planning Services’ separately managed accounts were mostly in stocks (62%) and funds (15%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks62%
  • Funds15%
  • Bonds9%
    • Investment grade corporate bonds5%
    • U.S. government and agency bonds4%
  • Cash14%

Common questions

How many clients does Asset Planning Services have?

Asset Planning Services has 148 clients and manages $366 million for them, as of February 2026. They include 73 individual clients, 68 high-net-worth individuals, and 4 pension and profit-sharing plans.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 February 2026

What services does Asset Planning Services offer?

Asset Planning Services provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, estate planning, and tax preparation.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4

How much does Asset Planning Services charge?

Asset Planning Services charges up to 1.50% a year for its Ongoing investment management. The fee is billed in arrears and is negotiable.

Source: FIRM BROCHURE, filed 24 February 2026

Which custodians does Asset Planning Services use?

Asset Planning Services’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $339M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 February 2026

How many financial advisors does Asset Planning Services have?

Asset Planning Services has 2 investment adviser representatives registered with state securities authorities, out of 5 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Asset Planning Services invest in?

At the end of its last fiscal year, Asset Planning Services’ separately managed accounts held 62% exchange-traded equities, 15% registered funds (mutual funds, ETFs, BDCs), 14% cash and equivalents, 5% investment grade corporate bonds and 4% U.S. government and agency bonds.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Asset Planning Services?

Asset Planning Services’ direct owners are Claude Duet (75% or more) and Brenda Duet (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 24 February 2026

How does Asset Planning Services get paid?

Asset Planning Services is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Asset Planning Services?

Asset Planning Services’ main office is at 509 W. 21st Avenue, Covington, LA 70433. Its phone number is 985-867-8679.

Source: Form ADV Part 1A, Item 1.F, filed 24 February 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 24 February 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. FIRM BROCHURE, submitted 24 February 2026.
  3. IAPD firm record, CRD 104715.
  4. SEC registered adviser data, annual Form ADV amendments filed 29 July 2021 to 24 February 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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