Asset Advisory Group provides financial planning, portfolio management for individuals and small businesses, educational seminars, education planning, estate planning, insurance, and tax planning. Financial planning was provided to 51–100 clients last fiscal year.
Asset Advisory Group reports 171 clients. They include 86 high-net-worth individuals and 85 individual clients. Of its assets, 94.4% ($453M across 621 accounts) are managed with discretion; $26.8M across 12 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 50% | 6% |
| High-net-worth individuals | 50% | 94% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 85 | $28.8M | 6.0% | $338K |
| High-net-worth individuals | 86 | $451M | 94.0% | $5.24M |
| Total | 171 | $480M | 100% | $2.8M |
- Clients
- 85
- Regulatory AUM
- $28.8M
- AUM share
- 6.0%
- Avg. per client
- $338K
- Clients
- 86
- Regulatory AUM
- $451M
- AUM share
- 94.0%
- Avg. per client
- $5.24M
Total
- Clients
- 171
- Regulatory AUM
- $480M
- AUM share
- 100%
- Avg. per client
- $2.8M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Asset Advisory Group charges 0.25%–1.00% a year for its Asset management services. The fee is billed in advance and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Full-service financial planning
- Full-service financial planning is a fixed fee that generally ranges from $1,500 to $15,000, with half due on signing.
- Limited-service hourly consultation
- Limited-service consultation is billed hourly, at up to $750 an hour for principals and associates and $50 an hour for staff.
Amanda McGrath owns 50% to 75% of Asset Advisory Group. The leadership team of Asset Advisory Group includes President Amanda McGrath and Chief Compliance Officer Paul Zoch. It has 5 employees, 2 of them in advisory roles.
Leadership
- Amanda McGrathPresident and Treasurer
- Paul ZochVice President, Secretary and Chief Compliance Officer
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
Staff
- 5 employees
- 2 in advisory functions
- 1 insurance agent
- Owns 50% to 75% of Asset Advisory Group, Inc.
Amanda McGrath
Control person · since May 2018
- Owns 25% to 50% of Asset Advisory Group, Inc.
Paul Zoch
Control person · since January 1998
Asset Advisory Group’s regulatory assets grew from $347M (March 2021) to $480M (February 2026); clients rose from 157 to 171 and employees from 2 to 5.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| February 2026 | $480M | 171 | 5 | 1 |
| June 2025 | $407M | 158 | 5 | 1 |
| July 2024 | $374M | 160 | 5 | 1 |
| March 2023 | $330M | 170 | 2 | 1 |
| February 2022 | $390M | 166 | 2 | 1 |
| March 2021 | $347M | 157 | 2 | 1 |
Besides its headquarters, Asset Advisory Group has 0 offices, with 1 listed address in New Jersey.
New Jersey · 1 listed address
- 170 Kinnelon Road, Suite 3, KinnelonHQ
Contact and registration details
- Legal name
- Asset Advisory Group, Inc.
- Headquarters
- 170 Kinnelon Road, Suite 3, Kinnelon, NJ 07405
- Website
- Not reported
- Phone
- 973-492-0808
- SEC file
- 801-46343
- Structure
- New Jersey corporation
- Fiscal year end
- December
Asset Advisory Group uses Charles Schwab ($473M) as custodian for its separately managed accounts. Asset Advisory Group has custody of $11.8M in client assets for 5 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $473M100%
At year end, Asset Advisory Group’s separately managed accounts were mostly in funds (51%) and stocks (24%). Its reported 13F holdings for the quarter ended 30 June 2026 total $229M across 125 positions; the largest are Apple Inc. (8.1%), Vanguard Scottsdale Fds (5.2%) and Berkshire Hathaway Inc. Del (5.1%).
What the accounts hold
- Stocks24%
- Funds51%
- Bonds17%
- U.S. government and agency bonds13%
- State and local bonds4%
- Cash8%
Reported 13F holdings
- $229M
- Reported 13F value
- 125
- Positions
- 44.4%
- In the 10 largest
- +14.8%
- Value vs. prior quarter
- Apple Inc.8.1%
- Vanguard Scottsdale Fds · Shrt Trm Corp. BD5.2%
- Berkshire Hathaway Inc. Del · CL B New5.1%
- Keycorp4.8%
- Dimensional ETF Trust · US Core Equity 24.1%
- Vanguard Index Fds · Growth ETF3.8%
- Vanguard Specialized Funds · Div App ETF3.7%
- Schwab Strategic TR · US Dividend EQ3.4%
- State Str SPDR S&P 500 ETF T · TR Unit3.2%
- Pimco ETF TR · Multisector BD3.1%
Together, the ten largest are 44.4% of reported value.
How many clients does Asset Advisory Group have?
Asset Advisory Group has 171 clients and manages $480 million for them, as of February 2026. They include 86 high-net-worth individuals and 85 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 27 February 2026
What services does Asset Advisory Group offer?
Asset Advisory Group provides financial planning, portfolio management for individuals and small businesses, educational seminars, education planning, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Asset Advisory Group charge?
Asset Advisory Group charges 0.25%–1.00% a year for its Asset management services. The fee is billed in advance and is negotiable.
Which custodians does Asset Advisory Group use?
Asset Advisory Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $473M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 27 February 2026
How many financial advisors does Asset Advisory Group have?
Asset Advisory Group has 0 investment adviser representatives registered with state securities authorities, out of 5 employees, and 2 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Asset Advisory Group invest in?
At the end of its last fiscal year, Asset Advisory Group’s separately managed accounts held 51% registered funds (mutual funds, ETFs, BDCs), 24% exchange-traded equities, 13% U.S. government and agency bonds, 8% cash and equivalents and 4% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Asset Advisory Group?
Asset Advisory Group’s direct owners are Paul Zoch (25% to 50%) and Amanda McGrath (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 27 February 2026
How does Asset Advisory Group get paid?
Asset Advisory Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Asset Advisory Group registered with the SEC?
Yes, Asset Advisory Group has been registered with the SEC as an investment adviser since 26 April 1994. Its CRD number is 106618 and its SEC file number is 801-46343.
Source: Form ADV Part 1A, Item 1, filed 27 February 2026; IAPD firm record
How do I contact Asset Advisory Group?
Asset Advisory Group’s main office is at 170 Kinnelon Road, Suite 3, Kinnelon, NJ 07405. Its phone number is 973-492-0808.