Asset Advisors Investment Management provides financial planning, portfolio management for individuals and small businesses, selecting other managers, and insurance. Financial planning was provided to 26–50 clients last fiscal year.
Asset Advisors Investment Management reports 476 clients. They include 245 high-net-worth individuals, 211 individual clients and 11 charitable organizations. Of its assets, 100.0% ($1.4B across 1,263 accounts) are managed with discretion. It advised 1 client without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 44% | 4% |
| High-net-worth individuals | 51% | 93% |
| Pension and profit-sharing plans | 1% | 2% |
| Charitable organizations | 2% | 2% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 211 | $49.6M | 3.5% | $235K |
| High-net-worth individuals | 245 | $1.3B | 92.7% | $5.3M |
| Pension and profit-sharing plans | 6 | $22.8M | 1.6% | $3.8M |
| Charitable organizations | 11 | $26.6M | 1.9% | $2.42M |
| Corporations and other businesses | Fewer than 5 | $2.44M | 0.2% | $815K |
| Total | 476 | $1.4B | 100% | — |
- Clients
- 211
- Regulatory AUM
- $49.6M
- AUM share
- 3.5%
- Avg. per client
- $235K
- Clients
- 245
- Regulatory AUM
- $1.3B
- AUM share
- 92.7%
- Avg. per client
- $5.3M
- Clients
- 6
- Regulatory AUM
- $22.8M
- AUM share
- 1.6%
- Avg. per client
- $3.8M
- Clients
- 11
- Regulatory AUM
- $26.6M
- AUM share
- 1.9%
- Avg. per client
- $2.42M
- Clients
- Fewer than 5
- Regulatory AUM
- $2.44M
- AUM share
- 0.2%
- Avg. per client
- $815K
Total
- Clients
- 476
- Regulatory AUM
- $1.4B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 1
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
Asset Advisors Investment Management is paid through a percentage of assets under management and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning (No Assets Under Management)
- Financial planning for clients with no assets under management is a negotiable fixed fee set in the client agreement, billed annually or quarterly in arrears.
Focus Operating, LLC owns 75% or more of Asset Advisors Investment Management and is in turn owned by Focus Financial Partners, LLC (75% or more). The leadership team of Asset Advisors Investment Management includes President Benjamin Braxton, Chief Investment Officer Rusty Woodward and Chief Compliance Officer Emma Kuehl. It has 9 employees, 6 of them in advisory roles.
Leadership
- Benjamin BraxtonPresident, Chief Operations Officer
- Robert RiceVice President
- Emma KuehlChief Compliance Officer
- Rusty WoodwardChief Investment Officer
Investment adviser representatives
5 representatives listed in the SEC register as of 9 October 2026.
- Benjamin Allen Braxton
- William Bennett Evans
- James H Manning IV
- Robert Williams Rice JR.
- Rusty Alan Woodward
Staff
- 9 employees
- 6 in advisory functions
- 6 state-registered reps
- Owns 75% or more of Asset Advisors Investment Management, LLC
Focus Operating, LLC
Control person · since July 2018
- Owns 75% or more of Focus Operating, LLC
Focus Financial Partners, LLC
Control person · since January 2007
- Owns 50% to 75% of Focus Financial Partners, LLC
Focus Financial Partners Inc.
Control person · since July 2018
- Owns 75% or more of Focus Financial Partners Inc.
Ferdinand FFP Acquisition, LLC
Control person · since August 2023
- Owns 75% or more of Ferdinand FFP Acquisition, LLC
Ferdinand FFP Intermediate Holdings, LLC
Control person · since August 2023
- Owns 75% or more of Ferdinand FFP Intermediate Holdings, LLC
Ferdinand FFP Parent, Inc.
Control person · since August 2023
- Owns 75% or more of Focus Financial Partners Inc.
Ferdinand FFP Ultimate Holdings, LP
Control person · since August 2023
- Owns 50% to 75% of Ferdinand FFP Ultimate Holdings, LP
CD&R Ferdinand Holdings, L.P.
Control person · since August 2023
- Owns 50% to 75% of CD&R Ferdinand Holdings, L.P.
Clayton, Dubilier & Rice Fund Xii, L.P.
Control person · since August 2023
- Owns 25% to 50% of CD&R Ferdinand Holdings, L.P.
CD&R Ferdinand Co-Investor, L.P.
Control person · since August 2023
Asset Advisors Investment Management’s regulatory assets grew from $998M (March 2021) to $1.4B (March 2026); clients rose from 427 to 476 and employees from 6 to 9.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $1.4B | 476 | 9 | 1 |
| March 2025 | $1.3B | 465 | 9 | 1 |
| March 2024 | $1.15B | 447 | 9 | 1 |
| August 2023 | $1.05B | 448 | 7 | 1 |
| April 2022 | $1.24B | 436 | 7 | 1 |
| March 2021 | $998M | 427 | 6 | 1 |
Besides its headquarters, Asset Advisors Investment Management has 0 offices, with 1 listed address in Georgia.
Georgia · 1 listed address
- 2814-A Hillcreek Drive, AugustaHQ
Contact and registration details
- Legal name
- Asset Advisors Investment Management, LLC
- Headquarters
- 2814-A Hillcreek Drive, Augusta, GA 30909-5635
- Website
- assetadvisors.com
- Phone
- 706-650-9900
- SEC file
- 801-113477
- Founded
- 1987
- Structure
- Delaware LLC
- Fiscal year end
- December
Asset Advisors Investment Management uses Charles Schwab ($1.4B) as custodian for its separately managed accounts. Asset Advisors Investment Management has custody of $667M in client assets for 208 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $1.4B100%
At year end, Asset Advisors Investment Management’s separately managed accounts were largely in stocks (48%) and funds (35%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.09B across 102 positions; the largest are Schwab Strategic TR (7.3%), Schwab Strategic TR (6.8%) and Select Sector SPDR TR (6.1%).
What the accounts hold
- Stocks48%
- Funds35%
- Bonds9%
- U.S. government and agency bonds7%
- Investment grade corporate bonds2%
- Cash8%
Reported 13F holdings
- $1.09B
- Reported 13F value
- 102
- Positions
- 45.7%
- In the 10 largest
- +4.0%
- Value vs. prior quarter
- Schwab Strategic TR · US Brd Mkt ETF7.3%
- Schwab Strategic TR · US Dividend EQ6.8%
- Select Sector SPDR TR · ST Str Techn ETF6.1%
- Microsoft Corp.5.5%
- Alphabet Inc. · Cap Stk CL A4.2%
- Costco Wholesale Corporation4.2%
- Marriott Intl Inc. New · CL A3.3%
- Walmart Inc.3.1%
- iShares TR · Ibonds 29 Trm TS2.7%
- Amazon Com Inc.2.6%
Together, the ten largest are 45.7% of reported value.
How many clients does Asset Advisors Investment Management have?
Asset Advisors Investment Management has 476 clients and manages $1.4 billion for them, as of March 2026. They include 245 high-net-worth individuals, 211 individual clients and 11 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 March 2026
What services does Asset Advisors Investment Management offer?
Asset Advisors Investment Management provides financial planning, portfolio management for individuals and small businesses, selecting other managers, and insurance.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does Asset Advisors Investment Management use?
Asset Advisors Investment Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $1.4B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 March 2026
How many financial advisors does Asset Advisors Investment Management have?
Asset Advisors Investment Management has 6 investment adviser representatives registered with state securities authorities, out of 9 employees, and 6 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Asset Advisors Investment Management invest in?
At the end of its last fiscal year, Asset Advisors Investment Management’s separately managed accounts held 48% exchange-traded equities, 35% registered funds (mutual funds, ETFs, BDCs), 8% cash and equivalents, 7% U.S. government and agency bonds and 2% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Asset Advisors Investment Management?
Asset Advisors Investment Management is owned through a chain of holding companies by Ferdinand FFP Parent, Inc., CD&R Ferdinand Co-Investor, L.P. and Clayton, Dubilier & Rice Fund Xii, L.P. Its direct owner is Focus Operating, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 24 March 2026
How does Asset Advisors Investment Management get paid?
Asset Advisors Investment Management is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Asset Advisors Investment Management registered with the SEC?
Yes, Asset Advisors Investment Management has been registered with the SEC as an investment adviser since 25 June 2018. Its CRD number is 297305 and its SEC file number is 801-113477.
Source: Form ADV Part 1A, Item 1, filed 24 March 2026; IAPD firm record
How do I contact Asset Advisors Investment Management?
Asset Advisors Investment Management’s main office is at 2814-A Hillcreek Drive, Augusta, GA 30909-5635. Its phone number is 706-650-9900. Its website is assetadvisors.com.