American Financial Advisors provides financial planning, portfolio management for individuals and small businesses, estate planning, insurance, and tax planning. Financial planning was provided to 26–50 clients last fiscal year.
American Financial Advisors reports 820 clients. They include 517 individual clients, 299 high-net-worth individuals, and 4 corporations and other businesses. Of its assets, 100.0% ($950M across 1,861 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 63% | 21% |
| High-net-worth individuals | 36% | 77% |
| Corporations and other businesses | <1% | 2% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 517 | $202M | 21.2% | $391K |
| High-net-worth individuals | 299 | $734M | 77.2% | $2.45M |
| Corporations and other businesses | Fewer than 5 | $14.7M | 1.5% | $3.68M |
| Total | 820 | $950M | 100% | — |
- Clients
- 517
- Regulatory AUM
- $202M
- AUM share
- 21.2%
- Avg. per client
- $391K
- Clients
- 299
- Regulatory AUM
- $734M
- AUM share
- 77.2%
- Avg. per client
- $2.45M
- Clients
- Fewer than 5
- Regulatory AUM
- $14.7M
- AUM share
- 1.5%
- Avg. per client
- $3.68M
Total
- Clients
- 820
- Regulatory AUM
- $950M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
American Financial Advisors charges 0.36%–1.00% a year for its Investment Supervisory Services. The fee is billed in arrears, is negotiable and has a $300 annual minimum. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Employee Directed Retirement Assets
- Employee-directed 401(k) plan accounts carry a $250 setup fee per plan account and an annual fee of 0.25% of assets under management.
- Financial Planning
- Clients with an advisory agreement pay no added planning charge; 401(k) clients pay a flat $500 per engagement; planning-only clients pay $150 an hour with a $500 minimum.
Michael Stark owns 75% or more of American Financial Advisors. Michael Stark is CEO; the leadership team includes Chief Compliance Officer Andria Williams. It has 6 employees, 4 of them in advisory roles.
Staff
- 6 employees
- 4 in advisory functions
- 2 state-registered reps
- Owns 75% or more of American Financial Advisors, LLC.
Michael Stark
Control person · since December 2004
American Financial Advisors’ regulatory assets grew from $843M (March 2021) to $950M (September 2026); clients fell from 912 to 820 and employees from 7 to 6.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Sep 2026September 2026 | $950M | 820 | 6 | 1 |
| Mar 2025March 2025 | $895M | 881 | 6 | 1 |
| Jul 2024July 2024 | $854M | 903 | 6 | 1 |
| Mar 2023March 2023 | $777M | 952 | 7 | 1 |
| Feb 2022February 2022 | $926M | 947 | 7 | 1 |
| Mar 2021March 2021 | $843M | 912 | 7 | 1 |
Besides its headquarters, American Financial Advisors has 0 offices, with 1 listed address in 1 state.
Georgia · 1 listed address
- 2551 Roswell Road, Suite 310, MariettaHQ
Contact and registration details
- Legal name
- American Financial Advisors, LLC.
- Headquarters
- 2551 Roswell Road, Suite 310, Marietta, GA 30062
- Phone
- 770-977-2434
- @american-financial-advisors-llc
- SEC file
- 801-60761
- Founded
- 2000
- Structure
- Georgia LLC
- Fiscal year end
- December
American Financial Advisors’ named custodians for separately managed accounts are Charles Schwab ($492M, 52%) and Fidelity ($456M, 48%). American Financial Advisors does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $492M52%
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $456M48%
At year end, American Financial Advisors’ separately managed accounts were mostly in funds (77%) and stocks (13%). Its reported 13F holdings for the quarter ended 30 June 2026 total $831M across 169 positions; the largest are Invesco Qqq TR (10.6%), Vanguard Whitehall Fds (5.3%) and iShares TR (5.2%).
What the accounts hold
- Stocks13%
- Funds77%
- Bonds1%
- Cash9%
How many clients does American Financial Advisors have?
American Financial Advisors has 820 clients and manages $950 million for them, as of September 2026. They include 517 individual clients, 299 high-net-worth individuals, and 4 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 3 September 2026
What services does American Financial Advisors offer?
American Financial Advisors provides financial planning, portfolio management for individuals and small businesses, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does American Financial Advisors charge?
American Financial Advisors charges 0.36%–1.00% a year for its Investment Supervisory Services. The fee is billed in arrears, is negotiable and has a $300 annual minimum.
Source: AMERICAN FINANCIAL ADVISORS BROCHURE ADV 2A + 2B, filed 3 July 2026
Which custodians does American Financial Advisors use?
American Financial Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $492M and Fidelity Brokerage Services LLC (Smithfield, RI), with $456M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 3 September 2026
How many financial advisors does American Financial Advisors have?
American Financial Advisors has 2 investment adviser representatives registered with state securities authorities, out of 6 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does American Financial Advisors invest in?
At the end of its last fiscal year, American Financial Advisors’ separately managed accounts held 77% registered funds (mutual funds, ETFs, BDCs), 13% exchange-traded equities, 9% cash and equivalents and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns American Financial Advisors?
American Financial Advisors’ direct owner is Michael Stark (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 3 September 2026
How does American Financial Advisors get paid?
American Financial Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact American Financial Advisors?
American Financial Advisors’ main office is at 2551 Roswell Road, Suite 310, Marietta, GA 30062. Its phone number is 770-977-2434. Its website is americanfinancialadvisors.com.