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Advus Financial Partners

InstitutionalOCIO / institutional wealth

Winter Park, FLCRD 311990Updated

Advus Financial Partners is an investment adviser based in Winter Park, FL, registered with the SEC since 2021. It provides financial planning and investment management. Its clients include pension and profit-sharing plans, high-net-worth individuals, and charitable organizations. Its regulatory assets under management total $3.97 billion, as filed on 28 July 2026.

528
Clients
$2.2M
AUM per individual client
10
Advisory staff
3
Offices

From Form ADV filed 28 July 2026SEC record

Services and clients

Advus Financial Partners provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers. Financial planning was provided to 101–250 clients last fiscal year.

Advus Financial Partners reports 528 clients. They include 299 individual clients, 140 high-net-worth individuals, and 82 pension and profit-sharing plans. Of its assets, 96.5% ($3.83B across 1,259 accounts) are managed with discretion; $140M across 70 accounts are not.

Clients and assets by client type
Clients528 clients reported
Assets$3.97B
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)57%3%
High-net-worth individuals27%21%
Pension and profit-sharing plans16%72%
Charitable organizations1%3%
Corporations and other businessesFewer than 5<1%

Client shares use reported counts. Client types without a reported count are excluded from that total.

Client breakdown and activity details
Individuals (other than HNW)
Clients
299
Regulatory AUM
$117M
AUM share
2.9%
Avg. per client
$390K
High-net-worth individuals
Clients
140
Regulatory AUM
$850M
AUM share
21.4%
Avg. per client
$6.07M
Pension and profit-sharing plans
Clients
82
Regulatory AUM
$2.87B
AUM share
72.3%
Avg. per client
$35M
Charitable organizations
Clients
7
Regulatory AUM
$132M
AUM share
3.3%
Avg. per client
$18.9M
Corporations and other businesses
Clients
Fewer than 5
Regulatory AUM
$2.38M
AUM share
0.1%
Avg. per client
—

Total

Clients
528
Regulatory AUM
$3.97B
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
101–250

Fees and minimums

Advus Financial Partners is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees); its fees and minimums are set out in its brochures on the SEC website.

Ownership and people

Foundation Risk Partners, Corp. owns 75% or more of Advus Financial Partners and is in turn owned by FRP Parent, Corp. (75% or more). The leadership team of Advus Financial Partners includes President Mark Lamoriello and Chief Compliance Officer Stacy Fleming. It has 16 employees, 10 of them in advisory roles.

Leadership

  • Mark Lamoriello
    President
  • Stacy Fleming
    Chief Compliance Officer
  • Christopher Bell
    Secretary

Investment adviser representatives

11 representatives listed in the SEC register as of 9 October 2026.

  • Hayden T Clem
  • James Daniel Gay
  • Omar Jesus Guevara
  • Sally Ann Hanley-Whitworth
  • Mark Lamoriello
  • Mitchell Austin Lamoriello
  • Todd Justin Lerner
  • Jeffrey Stewart Roberts
  • Joshua J. Rose
  • Christina Ann Shaffer
  • Andrew Stephen Zito

Staff

  • 16 employees
  • 10 in advisory functions
  • 9 state-registered reps
Who owns the firm
Advus Financial Partners, LLC· the adviser
  • Foundation Risk Partners, Corp.

    Control person · since September 2024

    Owns 75% or more of Advus Financial Partners, LLC

Growth and acquisitions

Advus Financial Partners’ regulatory assets fell from $4.21B (June 2021) to $3.97B (July 2026); clients rose from 255 to 528 and employees from 13 to 16. In 2021, Lamco Advisory Services joined it.

By annual filing
Measure
Figures from each annual filing
Advus Financial Partners figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
July 2026$3.97B528163
March 2025$3.07B686172
March 2024$2.76B548183
March 2023$2.29B548183
March 2022$4.36B279132
June 2021$4.21B255131

Firms that joined

  1. 20211 joined

    1. Lamco Advisory Services
      No filed AUM

Firms whose SEC withdrawal reports a sale to this firm, and deals reported in the press. Teams that moved without selling a registered firm may not appear.

Offices and registration details

Besides its headquarters, Advus Financial Partners has 2 offices, with 3 listed addresses in California and Florida.

Listed office addresses by state

Florida · 2 listed addresses

  • 631 W. Morse BLVD., Suite 115, Winter ParkHQ
  • 5011 Gate Parkway, Jacksonville

Other business names

Advus Financial Partners has reported 2 other business names to the SEC.

  • Fiscal Fitness
  • LBW Insurance and Financial Services

Contact and registration details

Legal name
Advus Financial Partners, LLC
Headquarters
631 W. Morse BLVD., Suite 115, Winter Park, FL 32789
SEC file
801-120458
Structure
Florida LLC
Fiscal year end
December

Custodians

Advus Financial Partners uses Fidelity ($1.22B, 37%), Fidelity ($1.06B, 32%) and Empower ($985M, 30%) as custodians for its separately managed accounts. Advus Financial Partners has custody of $10.1M in client assets for 24 clients.

Reported separately managed account assets by custodian
$3.26B
named custodians
  • FidelityFidelity Brokerage Services LLC · Smithfield, RI · $1.06B32%
  • FidelityFidelity Management Trust Co. · Boston, MA · $1.22B37%
  • EmpowerEmpower Trust Co · Greenwood Village, CO · $985M30%

Investments and reported holdings

At year end, Advus Financial Partners’ separately managed accounts were mostly in funds (88%). Its reported 13F holdings for the quarter ended 30 June 2026 total $441M across 261 positions; the largest are iShares TR (7.5%), iShares TR (7.2%) and iShares TR (6.8%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks6%
  • Funds88%
    • Registered funds87%
    • Pooled vehicles1%
  • Bonds2%
  • Cash2%
  • Other2%
    • Us gov't agencies, investment grade corporate bonds and derivates <1% each.2%

Reported 13F holdings

$441M
Reported 13F value
261
Positions
40.3%
In the 10 largest
+10.3%
Value vs. prior quarter
Ten largest positions, share of reported value
  1. iShares TR · Core S&P Ttl Stk7.5%
  2. iShares TR · Core S&P500 ETF7.2%
  3. iShares TR · MSCI Acwi EX US6.8%
  4. iShares TR · MSCI USA Qlt Fct4.2%
  5. iShares TR · MSCI Intl Qualty4.2%
  6. iShares TR · Core Univrsl Usd3.4%
  7. iShares TR · S&P 500 Grwt ETF1.9%
  8. Blackrock ETF Trust · iShares US Equit1.8%
  9. Vanguard Index Fds · Total Stk Mkt1.7%
  10. iShares TR · Eafe Value ETF1.7%

Together, the ten largest are 40.3% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 25 August 2026

Common questions

How many clients does Advus Financial Partners have?

Advus Financial Partners has 528 clients and manages $3.97 billion for them, as of July 2026. They include 299 individual clients, 140 high-net-worth individuals, and 82 pension and profit-sharing plans.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 28 July 2026

What services does Advus Financial Partners offer?

Advus Financial Partners provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

Which custodians does Advus Financial Partners use?

Advus Financial Partners’ separately managed account assets are held at Fidelity Management Trust Co. (Boston, MA), with $1.22B, Fidelity Brokerage Services LLC (Smithfield, RI), with $1.06B and Empower Trust Co (Greenwood Village, CO), with $985M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 28 July 2026

How many financial advisors does Advus Financial Partners have?

Advus Financial Partners has 9 investment adviser representatives registered with state securities authorities, out of 16 employees, and 10 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Advus Financial Partners invest in?

At the end of its last fiscal year, Advus Financial Partners’ separately managed accounts held 87% registered funds (mutual funds, ETFs, BDCs), 6% exchange-traded equities, 2% state and local bonds, 2% cash and equivalents, 2% other and 1% pooled vehicles (private funds and similar). The 2% other category is described as: US Gov'T Agencies, Investment Grade Corporate Bonds and Derivates <1% Each.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Advus Financial Partners?

Advus Financial Partners is owned through a chain of holding companies by FRP Investors II GP, LLC. Its direct owner is Foundation Risk Partners, Corp. (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 28 July 2026

How does Advus Financial Partners get paid?

Advus Financial Partners is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Advus Financial Partners?

Advus Financial Partners’ main office is at 631 W. Morse BLVD., Suite 115, Winter Park, FL 32789. Its phone number is 407-585-1160. Its website is advuspartners.com.

Source: Form ADV Part 1A, Item 1.F, filed 28 July 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 28 July 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. IAPD firm record, CRD 311990.
  3. SEC registered adviser data, annual Form ADV amendments filed 18 June 2021 to 28 July 2026. Items 1.F and 5.
  4. Form ADV-W withdrawals of the firms listed under Growth and acquisitions, each linked to its IAPD record, from the SEC's Form ADV-W data. Item 1.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 25 August 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. The logo is reproduced for identification from Advus Financial Partners, LLC, website.

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