Ade provides financial planning, portfolio management for individuals and small businesses, selecting other managers, business succession planning, estate planning, insurance, and retirement plan services. Financial planning was provided to 11–25 clients last fiscal year.
Ade reports 294 clients. They include 158 high-net-worth individuals, 132 individual clients, and 4 corporations and other businesses. Of its assets, 99.8% ($446M across 926 accounts) are managed with discretion; $1.06M across 31 accounts are not. It advised 8 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 45% | 9% |
| High-net-worth individuals | 54% | 90% |
| Pension and profit-sharing plans | Fewer than 5 | <1% |
| Charitable organizations | Fewer than 5 | <1% |
| Corporations and other businesses | 1% | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 132 | $38.8M | 8.7% | $294K |
| High-net-worth individuals | 158 | $404M | 90.4% | $2.56M |
| Pension and profit-sharing plans | Fewer than 5 | $834K | 0.2% | — |
| Charitable organizations | Fewer than 5 | $1.12M | 0.3% | — |
| Corporations and other businesses | Fewer than 5 | $2.38M | 0.5% | $596K |
| Total | 294 | $448M | 100% | — |
- Clients
- 132
- Regulatory AUM
- $38.8M
- AUM share
- 8.7%
- Avg. per client
- $294K
- Clients
- 158
- Regulatory AUM
- $404M
- AUM share
- 90.4%
- Avg. per client
- $2.56M
- Clients
- Fewer than 5
- Regulatory AUM
- $834K
- AUM share
- 0.2%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $1.12M
- AUM share
- 0.3%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $2.38M
- AUM share
- 0.5%
- Avg. per client
- $596K
Total
- Clients
- 294
- Regulatory AUM
- $448M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 8
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 11–25
Ade is paid through a percentage of assets under management and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Retirement Consulting
- Non-discretionary retirement consulting fees are negotiable, either asset-based at 0.25% to 0.60% of plan assets or fixed annual fees.
- Stand-Alone Financial Planning and Consulting
- Fees are negotiable and generally range from $2,000 to $20,000 on a fixed fee basis, billed in advance.
Gregory Armstrong owns 25% to 50% of Ade. The leadership team of Ade includes Chief Compliance Officer Katie Brown. It has 9 employees, 6 of them in advisory roles.
Leadership
Katie BrownChief Compliance Officer/Managing Partner
Gregory ArmstrongManaging Member
Hugh BreslinMember
Investment adviser representatives
6 representatives listed in the SEC register as of 9 October 2026.
Staff
- 9 employees
- 6 in advisory functions
- 6 state-registered reps
- 6 broker-dealer reps
- 6 insurance agents
- 2 soliciting firms
- Owns 25% to 50% of Ade, LLC
Gregory Armstrong
Control person · since August 2013
- Owns 25% to 50% of Ade, LLC
Hugh Breslin
Control person · since March 2018
- Owns 10% to 25% of Ade, LLC
Katie Brown
Control person · since March 2018
Ade’s regulatory assets grew 1.6× from $284M (May 2021) to $448M (June 2026); clients fell from 333 to 294 and employees rose from 6 to 9. In 2015, Celestial Wealth Management joined it.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jun 2026June 2026 | $448M | 294 | 9 | 1 |
| Mar 2025March 2025 | $351M | 313 | 9 | 2 |
| Mar 2024March 2024 | $312M | 310 | 6 | 2 |
| Apr 2023April 2023 | $272M | 250 | 6 | 2 |
| Jul 2022July 2022 | $276M | 292 | 6 | 3 |
| May 2021May 2021 | $284M | 333 | 6 | 3 |
Firms that joined
20151 joined
- Celestial Wealth ManagementNo filed AUM
Firms whose SEC withdrawal reports a sale to this firm, and deals reported in the press. Teams that moved without selling a registered firm may not appear.
Besides its headquarters, Ade has 0 offices, with 1 listed address in 1 state.
Maryland · 1 listed address
- 1500 Sulgrave Ave, BaltimoreHQ
Contact and registration details
- Legal name
- Ade, LLC
- Headquarters
- 1500 Sulgrave Ave, Baltimore, MD 21209
- Website
- armstrongdixon.com
- Phone
- 443-563-1111
- @armstrong-and-dixon
- SEC file
- 801-106631
- Founded
- 2013
- Structure
- Maryland LLC
- Fiscal year end
- December
Ade’s named custodian for separately managed accounts is LPL Financial ($448M). Ade has custody of $306M for 228 clients.
- LPL FinancialLPL Financial LLC · Boston, MA · $448M100%
At year end, Ade’s separately managed accounts were mostly in stocks (55%) and funds (41%). Its reported 13F holdings for the quarter ended 30 June 2026 total $237M across 93 positions; the largest are Vanguard Index Fds (14.8%), T Rowe Price Exchange-traded (10.9%) and iShares TR (10.2%).
What the accounts hold
- Stocks55%
- Funds41%
- Bonds2%
- State and local bonds1%
- Investment grade corporate bonds1%
- Cash1%
- Other1%
- Derivatives1%
Reported 13F holdings
- $237M
- Reported 13F value
- 93
- Positions
- 68.4%
- In the 10 largest
- +13.4%
- Value vs. prior quarter
- Vanguard Index Fds · S&P 500 ETF Shs14.8%
- T Rowe Price Exchange-traded · Cap Appreciation10.9%
- iShares TR · Core S&P500 ETF10.2%
- Vanguard Tax-managed Fds · Van FTSE Dev Mkt8.8%
- J P Morgan Exchange Traded F · Intl BD Opp ETF6.3%
- Blackrock ETF Trust · iShares US Equit5.9%
- Vanguard Star Fds · VG TL Intl Stk F4.2%
- iShares TR · Core MSCI Eafe2.7%
- iShares TR · 0-3 Mth Treasury2.5%
- SPDR Index Shs Fds · ST Port Mark ETF2.1%
Together, the ten largest are 68.4% of reported value.
How many clients does Ade have?
Ade has 294 clients and manages $448 million for them, as of June 2026. They include 158 high-net-worth individuals, 132 individual clients, and 4 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 25 June 2026
What services does Ade offer?
Ade provides financial planning, portfolio management for individuals and small businesses, selecting other managers, business succession planning, estate planning, insurance, and retirement plan services.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does Ade use?
Ade’s separately managed account assets are held at LPL Financial LLC (Boston, MA), with $448M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 25 June 2026
How many financial advisors does Ade have?
Ade has 6 investment adviser representatives registered with state securities authorities, out of 9 employees, and 6 perform investment advisory functions. 6 employees are registered representatives of a broker-dealer and 6 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Ade invest in?
At the end of its last fiscal year, Ade’s separately managed accounts held 55% exchange-traded equities, 41% registered funds (mutual funds, ETFs, BDCs), 1% state and local bonds, 1% investment grade corporate bonds, 1% derivatives and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Ade?
Ade’s direct owners are Gregory Armstrong, Katie Brown and Hugh Breslin, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 25 June 2026
How does Ade get paid?
Ade is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Ade?
Ade’s main office is at 1500 Sulgrave Ave, Baltimore, MD 21209. Its phone number is 443-563-1111. Its website is armstrongdixon.com.