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William Donohue, portrait

William Donohue

Investment adviser representative at FIT Asset Management in Centennial, CO

Investment adviser registrationUpdated

William Donohue is an investment adviser representative at Fit Asset Management, LLC, an investment adviser managing $147M, and works from its Centennial, CO office. William Donohue has been registered through FIT Asset Management since 18 August 2021, has 30 years in the industry across 1 firm and has passed the Series 7 and Series 63.

30
Years in industry
5
Years at firm
1
Adviser firms
2
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

William Donohue has been an investment adviser representative at FIT Asset Management since August 2021, and is not listed among the firm’s executive officers or direct owners. William Donohue holds a Bachelor of Science degree in Economics from Plymouth State University.

Fit Asset Management, LLC is a Centennial, CO firm with $147M under management, 214 clients and 3 advisers in one office, as of its March 2026 filing.

Bill Donohue is Managing Director and Wealth Advisor of FIT Asset Management. He brings institutional experience that includes time in the distribution, accounting and operations departments for two asset managers. He spent 10 years at Oppenheimer Funds Inc., working as Controller in the fund accounting department and finishing in the distribution arm as a regional sales representative and E-Wholesaler. Most recently he spent 17 years at Ivy Investments.

  1. – present · 5 years
    Centennial, CO · Adviser representative · Firm CRD 281494

Credentials and registrations

Professional designations

Listed by FIT Asset Management

  • CERTIFIED FINANCIAL PLANNER™ (CFP®)

Investment adviser representative registrations

William Donohue is registered as an investment adviser representative in 2 states. Each was approved in August 2021.

  • ColoradoSince 18 August 2021
  • MassachusettsSince 31 August 2021

Examinations

SIECredited
Name
Securities Industry Essentials Examination
Series 6329 October 1993
Name
Uniform Securities Agent State Law Examination
Series 725 October 1993
Name
General Securities Representative Examination

Key facts

Full name
William Joseph Donohue
CRD
2404970
Firm
FIT Asset Management · CRD 281494
Office
6341 S. TROY CIRCLE UNIT E, Centennial, CO 80111
Registration
Investment adviser registration
In the industry since
November 1995
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does William Donohue work?

William Donohue is an investment adviser representative registered through Fit Asset Management, LLC since August 2021, and is not listed among the firm’s executive officers or direct owners.

Source: IAPD individual record, checked 22 October 2026

Is William Donohue a financial advisor?

Yes. William Donohue has a current investment-adviser registration in Colorado and Massachusetts, through FIT Asset Management since August 2021.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does William Donohue have?

William Donohue has 30 years in the financial industry, since November 1995, across 1 adviser firm.

Source: IAPD individual record, checked 22 October 2026

What exams has William Donohue passed?

William Donohue has passed 2 licensing exams: the Series 7 and Series 63. The earliest, the Series 7, was passed in October 1993. FINRA credited William Donohue with the SIE, which began in October 2018.

Source: IAPD individual record, checked 22 October 2026

Where is William Donohue based?

William Donohue’s registered office is in Centennial, CO.

Source: IAPD individual record, checked 22 October 2026

Is William Donohue registered with FINRA?

No. William Donohue has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

Is William Donohue a CFP?

FIT Asset Management lists William Donohue with the CFP credential (“CERTIFIED FINANCIAL PLANNER™ (CFP®)”) on its website. CFP Board confirms certification status.

Source: Bill Donohue biography, fitassetmanagement.com

How can I verify William Donohue’s record?

Search CRD 2404970 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes William Donohue’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at FIT Asset Management

Sources

  1. IAPD individual record, CRD 2404970, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Fit Asset Management, LLC, filed 23 March 2026. Executive officers and direct owners; this person is not among them.
  3. FIT Asset Management team page. Biography, education, credentials, awards and the portrait, reproduced for identification.