Taylor Floren has been an investment adviser representative at Winter & Associates since January 2021, and is not listed among the firm’s executive officers or direct owners. Taylor Floren holds a Bachelor's degree in Business and Economics from Augsburg University.
Winter & Associates, Inc. is a St. Paul, MN firm with $180M under management, 208 clients and 4 advisers in one office, as of its August 2026 filing.
Taylor Floren is Investment Advisor of Winter & Associates, Inc., based in St. Paul, MN. He puts his investment and portfolio analysis skills to work to help ensure clients' accounts have the proper allocations and strategies for each individual's financial needs and objectives.
Taylor Floren’s longest registration is the current one, 5 years at Winter & Associates since 2021. Before joining Winter & Associates in 2021, Taylor Floren was registered through Cri Securities, LLC and Securian Financial Services, Inc.
- Winter & Associates, Inc.Current– present · 5 yearsSt. Paul, MN · Adviser representative · Firm CRD 310349
- Cri Securities, LLC– · under a yearSt Paul, MN · Adviser representative · Firm CRD 22589
- Securian Financial Services, Inc.– · under a yearSt Paul, MN · Adviser representative · Firm CRD 15296
Investment adviser representative registrations
Taylor Floren is registered as an investment adviser representative in 2 states. The first approvals date from January 2021; the most recent is Texas, in May 2025.
- MinnesotaSince 4 January 2021
- TexasSince 13 May 2025
Examinations
| Exam | Name | Passed |
|---|---|---|
| Series 66 | Uniform Combined State Law Examination | 28 May 2019 |
| Series 7TO | General Securities Representative Examination | 5 February 2019 |
| SIE | Securities Industry Essentials Examination | 6 December 2018 |
- Name
- Uniform Combined State Law Examination
- Name
- General Securities Representative Examination
- Name
- Securities Industry Essentials Examination
- Full name
- Taylor John Floren
- CRD
- 7011420
- Firm
- Winter & Associates · CRD 310349
- Office
- 964 GRAND AVENUE, St. Paul, MN 55105
- Registration
- Investment adviser registration
- In the industry since
- February 2019
- Disciplinary history
- Not yet shown here · SEC record
- Firm bio
- winterassoc.com
Where does Taylor Floren work?
Taylor Floren is an investment adviser representative registered through Winter & Associates, Inc. since January 2021, and is not listed among the firm’s executive officers or direct owners.
Is Taylor Floren a financial advisor?
Yes. Taylor Floren has a current investment-adviser registration in Minnesota and Texas, through Winter & Associates since January 2021.
How many years of experience does Taylor Floren have?
Taylor Floren has 7 years in the financial industry, since February 2019, across 3 adviser firms.
What exams has Taylor Floren passed?
Taylor Floren has passed 3 licensing exams: the SIE, Series 7TO and Series 66. The earliest, the SIE, was passed in December 2018.
Where is Taylor Floren based?
Taylor Floren’s registered office is in St. Paul, MN.
Is Taylor Floren registered with FINRA?
No. Taylor Floren has no current broker registration.
How can I verify Taylor Floren’s record?
Search CRD 7011420 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Taylor Floren’s full registration record.
