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Richard Reed, portrait

Richard Reed

Chief Compliance Officer; CEO at Forthright Capital Advisory

Investment adviser registrationUpdated

Richard Reed is Chief Compliance Officer; CEO of Forthright Capital Advisory LLC, a Las Vegas investment adviser managing $108M. Richard Reed has been registered as an investment adviser representative through Forthright Capital Advisory since 20 August 2025, has 22 years in the industry across 4 firms and has passed 7 licensing exams.

22
Years in industry
1
Years at firm
4
Adviser firms
3
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Richard Reed is Chief Compliance Officer and CEO of Forthright Capital Advisory, is a control person of the firm and directly owns under 5% of it.

Forthright Capital Advisory LLC is a Las Vegas, NV firm with $108M under management, 987 clients and 21 advisers across 20 offices, as of its August 2026 filing.

Richard Reed is Chief Executive Officer of Forthright Capital. He leads the firm's strategic direction, operations and overall culture. Reed joined Forthright Capital as Chief Compliance Officer and previously served in the U.S. Air Force.

Richard Reed’s longest registration was 7 years at Bancwest Investment Services, Inc. (Bwis) and Bwis D/B/A Fhis (2011–2018). Before joining Forthright Capital Advisory in 2025, Richard Reed was registered through Sequent Planning, LLC and Bancwest Investment Services, Inc. (Bwis) and Bwis D/B/A Fhis.

  1. – present · 1 year
    Adviser representative · Firm CRD 323596
  2. Sequent Planning, LLC
    – · 6 years
    Omaha, NE · Adviser representative · Firm CRD 160381
  3. Bancwest Investment Services, Inc. (Bwis) and Bwis D/B/A Fhis
    – · 7 years
    Omaha, NE · Adviser representative · Firm CRD 29357
  4. Securities America Advisors, Inc.
    – · 2 years
    La Vista, NE · Adviser representative · Firm CRD 110518

Credentials and registrations

Investment adviser representative registrations

Richard Reed is registered as an investment adviser representative in 3 states. The first approvals date from August 2025; the most recent is Iowa, in January 2026.

  • IowaSince 9 January 2026
  • NebraskaSince 20 August 2025
  • NevadaSince 24 August 2025

Examinations

SIECredited
Name
Securities Industry Essentials Examination
Series 319 February 2010
Name
National Commodity Futures Examination
Series 6613 November 2008
Name
Uniform Combined State Law Examination
Series 532 May 2008
Name
Municipal Securities Principal Examination
Series 426 April 2006
Name
Registered Options Principal Examination
Series 246 February 2006
Name
General Securities Principal Examination
Series 639 June 2004
Name
Uniform Securities Agent State Law Examination
Series 72 June 2004
Name
General Securities Representative Examination

Key facts

Full name
Richard Bert Reed
CRD
4611919
Firm
Forthright Capital Advisory · CRD 323596
Role
Chief Compliance Officer; CEO
Registration
Investment adviser registration
In the industry since
September 2004
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Richard Reed work?

Richard Reed is Chief Compliance Officer; CEO of Forthright Capital Advisory LLC, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 25 August 2026

Is Richard Reed a financial advisor?

Yes. Richard Reed has a current investment-adviser registration in Iowa, Nebraska and Nevada, through Forthright Capital Advisory since August 2025.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Richard Reed have?

Richard Reed has 22 years in the financial industry, since September 2004, across 4 adviser firms.

Source: IAPD individual record, checked 22 October 2026

What exams has Richard Reed passed?

Richard Reed has passed 7 licensing exams: the Series 7, Series 63, Series 24, Series 4, Series 53, Series 66 and Series 3. The earliest, the Series 7, was passed in June 2004. FINRA credited Richard Reed with the SIE, which began in October 2018.

Source: IAPD individual record, checked 22 October 2026

Where did Richard Reed work before Forthright Capital Advisory?

Before Forthright Capital Advisory, Richard Reed was registered through Sequent Planning, LLC, November 2018 to June 2025; Bancwest Investment Services, Inc. (Bwis) and Bwis D/B/A Fhis, July 2011 to September 2018; Securities America Advisors, Inc., November 2008 to July 2011.

Source: IAPD individual record, checked 22 October 2026

Is Richard Reed registered with FINRA?

No. Richard Reed has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

How can I verify Richard Reed’s record?

Search CRD 4611919 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Richard Reed’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at Forthright Capital Advisory

Sources

  1. IAPD individual record, CRD 4611919, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Forthright Capital Advisory LLC, filed 25 August 2026. Title, control and ownership bands.
  3. Forthright Capital Advisory team page. Biography, education, credentials, awards and the portrait, reproduced for identification.