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Michael Swartz

Investment adviser representative at La Crosse Financial Planning in Onalaska, WI

Investment adviser registrationUpdated

Michael Swartz is an investment adviser representative at La Crosse Financial Planning Inc., an investment adviser managing $176M, and works from its Onalaska, WI office. Michael Swartz has been registered through La Crosse Financial Planning since 27 April 2021, has 8 years in the industry across 3 firms and has passed the Series 6, Series 63, Series 65 and Series 7TO.

8
Years in industry
5
Years at firm
3
Adviser firms
2
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Michael Swartz has been an investment adviser representative at La Crosse Financial Planning since April 2021, and is not listed among the firm’s executive officers or direct owners.

La Crosse Financial Planning Inc. is an Onalaska, WI firm with $176M under management, 333 clients and 5 advisers across 2 offices, as of its April 2026 filing.

Michael T. Swartz is a financial planner at La Crosse Financial Planning, focused on physicians and medical professionals. He helps clients with retirement planning, investment management and comprehensive financial strategies. He is the author and host of Health & Wealthness.

Michael Swartz’s longest registration is the current one, 5 years at La Crosse Financial Planning since 2021. Before joining La Crosse Financial Planning in 2021, Michael Swartz was registered through Voya Financial Advisors, Inc. and MML Investors Services, LLC.

  1. – present · 5 years
    Onalaska, WI · Adviser representative · Firm CRD 313361
  2. Voya Financial Advisors, Inc.
    – · 1 year
    LaCrosse, WI · Adviser representative · Firm CRD 2882
  3. MML Investors Services, LLC
    – · 1 year
    LaCrosse, WI · Adviser representative · Firm CRD 10409

Credentials and registrations

Professional designations

Listed by La Crosse Financial Planning

  • CFP®

Investment adviser representative registrations

Michael Swartz is registered as an investment adviser representative in 2 states. The first approvals date from April 2021; the most recent is Minnesota, in July 2021.

  • MinnesotaSince 26 July 2021
  • WisconsinSince 27 April 2021

Examinations

Series 7TO4 October 2019
Name
General Securities Representative Examination
SIECredited
Name
Securities Industry Essentials Examination
Series 6530 July 2018
Name
Uniform Investment Adviser Law Examination
Series 6316 June 2018
Name
Uniform Securities Agent State Law Examination
Series 67 June 2018
Name
Investment Company Products/Variable Contracts Representative Examination

Key facts

Full name
Michael Thomas Swartz
CRD
6917325
Office
1131 MAIN STREET, Onalaska, WI 54650
Registration
Investment adviser registration
In the industry since
June 2018
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Michael Swartz work?

Michael Swartz is an investment adviser representative registered through La Crosse Financial Planning Inc. since April 2021, and is not listed among the firm’s executive officers or direct owners.

Source: IAPD individual record, checked 22 October 2026

Is Michael Swartz a financial advisor?

Yes. Michael Swartz has a current investment-adviser registration in Minnesota and Wisconsin, through La Crosse Financial Planning since April 2021.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Michael Swartz have?

Michael Swartz has 8 years in the financial industry, since June 2018, across 3 adviser firms.

Source: IAPD individual record, checked 22 October 2026

What exams has Michael Swartz passed?

Michael Swartz has passed 4 licensing exams: the Series 6, Series 63, Series 65 and Series 7TO. The earliest, the Series 6, was passed in June 2018. FINRA credited Michael Swartz with the SIE, which began in October 2018.

Source: IAPD individual record, checked 22 October 2026

Where did Michael Swartz work before La Crosse Financial Planning?

Before La Crosse Financial Planning, Michael Swartz was registered through MML Investors Services, LLC, August 2018 to March 2020.

Source: IAPD individual record, checked 22 October 2026

Where is Michael Swartz based?

Michael Swartz’s registered office is in Onalaska, WI.

Source: IAPD individual record, checked 22 October 2026

Is Michael Swartz registered with FINRA?

No. Michael Swartz has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

Is Michael Swartz a CFP?

La Crosse Financial Planning lists Michael Swartz with the CFP credential (“CFP®”) on its website. CFP Board confirms certification status.

Source: Michael T. Swartz biography, lacrossefinancialplanning.com

How can I verify Michael Swartz’s record?

Search CRD 6917325 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Michael Swartz’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at La Crosse Financial Planning

Sources

  1. IAPD individual record, CRD 6917325, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of La Crosse Financial Planning Inc., filed 1 April 2026. Executive officers and direct owners; this person is not among them.
  3. La Crosse Financial Planning team page. Biography, education, credentials, awards.