Michael Ross has been Chief Financial Officer/Chief Investment Officer of T.r.u.e. Coastal Capital since October 2023, is a control person of the firm and directly owns under 5% of it. Michael Ross holds a Bachelor of Arts in Political Science and International Studies from SUNY Brockport, a Master's Degree in Architecture from the University at Buffalo and an Advanced certificate in Strategic Leadership from Canisius College.
T.r.u.e. Coastal Capital, LLC is a Savannah, GA firm with $124M under management, 156 clients and 2 advisers across 2 offices, as of its March 2026 filing.
Michael Ross is President of T.R.U.E. Coastal Capital, LLC. Ross worked as a Financial Advisor and Vice President of Business Development and Marketing for High Falls Advisors before building his own practice, T.R.U.E. Financial Guides, which merged with Coastal Capital Management in Savannah, Georgia to form T.R.U.E. Coastal Capital. His practice focuses on investment management and financial planning.
Michael Ross’ longest registration was 4 years at Mutual Advisors, LLC (2019–2023). Before joining T.r.u.e. Coastal Capital in 2023, Michael Ross was registered through Mutual Advisors, LLC and Northlanding Financial Partners, LLC.
- – present · 2 yearsSavannah, GA · Adviser representative · Firm CRD 281556
- Mutual Advisors, LLC– · 4 yearsRochester, NY · Adviser representative · Firm CRD 167658
- Northlanding Financial Partners, LLC– · 3 yearsRochester, NY · Adviser representative · Firm CRD 167055
- High Falls Advisors, Inc.– · 2 yearsRochester, NY · Adviser representative · Firm CRD 108678
Professional designations
Listed by T.r.u.e. Coastal Capital
- Accredited Wealth Management Advisor℠ (AWMA®)
- Certified Kingdom Advisor® (CKA®)
Investment adviser representative registrations
Michael Ross is registered as an investment adviser representative in 3 states, as a resident of Texas. The first approvals date from November 2023; the most recent is Texas, in July 2026.
- GeorgiaSince 16 November 2023
- New YorkSince 23 November 2025
- TexasResidentSince 2 July 2026
Examinations
| Exam | Name | Passed |
|---|---|---|
| SIE | Securities Industry Essentials Examination | Credited |
| Series 66 | Uniform Combined State Law Examination | 10 October 2011 |
| Series 7 | General Securities Representative Examination | 20 August 2011 |
- Name
- Securities Industry Essentials Examination
- Name
- Uniform Combined State Law Examination
- Name
- General Securities Representative Examination
- CRD
- 5941473
- Firm
- T.r.u.e. Coastal Capital · CRD 281556
- Role
- Chief Financial Officer/Chief Investment Officer
- Office
- 21 EAST YORK STREET, Savannah, GA 31401
- Registration
- Investment adviser and broker registrations
- In the industry since
- August 2011
- Disciplinary history
- Not yet shown here · SEC record · BrokerCheck
- Firm bio
- truecoastalcapital.com
Where does Michael Ross work?
Michael Ross has been Chief Financial Officer/Chief Investment Officer of T.r.u.e. Coastal Capital, LLC since October 2023, and is a control person of the firm.
Is Michael Ross a financial advisor?
Yes. Michael Ross has a current investment-adviser registration in Georgia, New York and Texas, through T.r.u.e. Coastal Capital since November 2023.
How many years of experience does Michael Ross have?
Michael Ross has 15 years in the financial industry, since August 2011, across 4 adviser firms.
What exams has Michael Ross passed?
Michael Ross has passed 2 licensing exams: the Series 7 and Series 66. The earliest, the Series 7, was passed in August 2011. FINRA credited Michael Ross with the SIE, which began in October 2018.
Where did Michael Ross work before T.r.u.e. Coastal Capital?
Before T.r.u.e. Coastal Capital, Michael Ross was registered through Northlanding Financial Partners, LLC, May 2016 to September 2019; High Falls Advisors, Inc., September 2013 to May 2016.
Where is Michael Ross based?
Michael Ross’ registered office is in Savannah, GA.
Is Michael Ross registered with FINRA?
Yes. Michael Ross has a current broker registration, under CRD 5941473.
Source: FINRA BrokerCheck
How can I verify Michael Ross’ record?
Search CRD 5941473 on the SEC’s adviser search (adviserinfo.sec.gov) and FINRA’s broker search (brokercheck.finra.org), which publish Michael Ross’ full registration record.
