Skip to content
Michael Cook, portrait

Michael Cook

Manager / CCO at Advisory Advocates in Grand Rapids, MI

Investment adviser registrationUpdated

Michael Cook is Manager / CCO of Advisory Advocates LLC, an investment adviser managing $159M, and works from its Grand Rapids, MI office. Michael Cook has been registered as an investment adviser representative through Advisory Advocates since 4 February 2021, has 7 years in the industry across 2 firms and has passed the Series 65.

7
Years in industry
5
Years at firm
2
Adviser firms
2
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Michael Cook has been Manager / CCO of Advisory Advocates since February 2021, is a control person of the firm and directly owns under 5% of it. Michael Cook studied at the University of Michigan.

Advisory Advocates LLC is a Grand Rapids, MI firm with $159M under management, 249 clients and 7 advisers across 4 offices, as of its March 2026 filing.

Michael Cook is Partner of Advisory Advocates, based in Grand Rapids, Michigan. Cook develops personalized financial plans through close collaboration with clients and adapts strategies as circumstances change. Cook worked at a stock market education firm before transitioning to financial advising in 2018.

Michael Cook’s longest registration is the current one, 5 years at Advisory Advocates since 2021. Before joining Advisory Advocates in 2021, Michael Cook was registered through Legacy Planning & Associates, Inc.

  1. – present · 5 years
    Grand Rapids, MI · Adviser representative · Firm CRD 284100
  2. Legacy Planning & Associates, Inc.
    – · 3 years
    Grand Rapids, MI · Adviser representative · Firm CRD 156537

Credentials and registrations

Investment adviser representative registrations

Michael Cook is registered as an investment adviser representative in 2 states, as a resident of Texas. The first approvals date from February 2021; the most recent is Texas, in March 2026.

  • MichiganSince 4 February 2021
  • TexasResidentSince 24 March 2026

Examinations

Series 6529 April 2019
Name
Uniform Investment Adviser Law Examination

Key facts

Full name
Michael Randolph Cook
CRD
7132095
Firm
Advisory Advocates · CRD 284100
Role
Manager / CCO
Office
4981 CASCADE ROAD, SUITE C, Grand Rapids, MI 49546
Registration
Investment adviser registration
In the industry since
June 2019
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Michael Cook work?

Michael Cook has been Manager / CCO of Advisory Advocates LLC since February 2021, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 23 March 2026

Is Michael Cook a financial advisor?

Yes. Michael Cook has a current investment-adviser registration in Michigan and Texas, through Advisory Advocates since February 2021.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Michael Cook have?

Michael Cook has 7 years in the financial industry, since June 2019, across 2 adviser firms.

Source: IAPD individual record, checked 22 October 2026

What exams has Michael Cook passed?

Michael Cook passed the Series 65 in April 2019.

Source: IAPD individual record, checked 22 October 2026

Where is Michael Cook based?

Michael Cook’s registered office is in Grand Rapids, MI.

Source: IAPD individual record, checked 22 October 2026

Is Michael Cook registered with FINRA?

No. Michael Cook has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

How can I verify Michael Cook’s record?

Search CRD 7132095 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Michael Cook’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at Advisory Advocates

Sources

  1. IAPD individual record, CRD 7132095, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Advisory Advocates LLC, filed 23 March 2026. Title, control and ownership bands.
  3. Advisory Advocates team page. Biography, education, credentials, awards and the portrait, reproduced for identification.