Max Novak has been an investment adviser representative at Core Planning since May 2025, and is not listed among the firm’s executive officers or direct owners. Max Novak holds a BS from Southern Illinois University and an MBA from Southern Illinois University.
Core Planning, LLC is an Ofallon, MO firm with $525M under management, 867 clients and 61 advisers in one office, as of its September 2026 filing.
Max Novak is an investment adviser representative with Core Planning, LLC and co-founder of Novak Financial Partners. He helps busy families design personalized financial plans for goals such as buying a home, funding education and reaching financial independence. Before launching Novak Financial Partners he spent nearly a decade at registered investment advisers.
Max Novak’s longest registration was 1 year at Moneta Group Investment Advisors, LLC (2020–2022). Before joining Core Planning in 2025, Max Novak was registered through Moneta Group Investment Advisors, LLC and Personal Capital Advisors Corporation.
- Moneta Group Investment Advisors, LLC– · 1 yearSt. Louis, MO · Adviser representative · Firm CRD 104727
- Personal Capital Advisors Corporation– · under a yearDenver, CO · Adviser representative · Firm CRD 155172
Professional designations
Listed by Core Planning
- CERTIFIED FINANCIAL PLANNER™ (CFP®)
Investment adviser representative registrations
Max Novak is registered as an investment adviser representative in 16 states. The first approvals date from May 2025; the most recent are Ohio and Virginia, in September 2026.
- AlabamaSince 6 September 2026
- CaliforniaSince 6 September 2026
- ColoradoSince 6 September 2026
- IllinoisSince 9 May 2025
- IndianaSince 6 September 2026
- IowaSince 6 September 2026
- MarylandSince 6 September 2026
- MichiganSince 6 September 2026
- MissouriSince 9 May 2025
- New YorkSince 6 September 2026
- OhioSince 8 September 2026
- PennsylvaniaSince 6 September 2026
- South CarolinaSince 6 September 2026
- TexasSince 6 September 2026
- VirginiaSince 8 September 2026
- WashingtonSince 6 September 2026
Examinations
| Exam | Name | Passed |
|---|---|---|
| Series 65 | Uniform Investment Adviser Law Examination | 21 December 2018 |
- Name
- Uniform Investment Adviser Law Examination
- Full name
- Max Cooper Novak
- CRD
- 7050977
- Firm
- Core Planning · CRD 154660
- Office
- Carbondale, IL
- Registration
- Investment adviser registration
- In the industry since
- September 2022
- Disciplinary history
- Not yet shown here · SEC record
- Firm bio
- corepln.com
Where does Max Novak work?
Max Novak is an investment adviser representative registered through Core Planning, LLC since May 2025, and is not listed among the firm’s executive officers or direct owners.
Is Max Novak a financial advisor?
Yes. Max Novak has a current investment-adviser registration in Alabama, California, Colorado, Illinois, Indiana, Iowa, Maryland, Michigan, Missouri, New York, Ohio, Pennsylvania, South Carolina, Texas, Virginia and Washington, through Core Planning since May 2025.
How many years of experience does Max Novak have?
Max Novak has 4 years in the financial industry, since September 2022, across 3 adviser firms.
What exams has Max Novak passed?
Max Novak passed the Series 65 in December 2018.
Where did Max Novak work before Core Planning?
Before Core Planning, Max Novak was registered through Moneta Group Investment Advisors, LLC, April 2020 to April 2022; Personal Capital Advisors Corporation, December 2018 to September 2019.
Where is Max Novak based?
Max Novak’s registered office is in Carbondale, IL.
Is Max Novak registered with FINRA?
No. Max Novak has no current broker registration.
Is Max Novak a CFP?
Core Planning lists Max Novak with the CFP credential (“CERTIFIED FINANCIAL PLANNER™ (CFP®)”) on its website. CFP Board confirms certification status.
Source: Max Novak biography, corepln.com
How can I verify Max Novak’s record?
Search CRD 7050977 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Max Novak’s full registration record.
