Lodewikus Van Zijl is a control person of Guided Choice Asset Management and directly owns under 5% of it.
Guided Choice Asset Management is an investment adviser based in Reno, NV, registered with the SEC since 2002. It provides financial planning and investment management. Its clients include pension and profit-sharing plans and individuals. Its regulatory assets under management total $8.55 billion, as filed on 27 March 2026. Its fees, ownership and offices are on the firm’s profile.
Louis van Zijl is President and COO of GuidedChoice. He is a former PwC advisor consultant and Director of Corporate Finance for Exar, and spent 14 years in Silicon Valley managing external financial reporting, Sarbanes-Oxley compliance and systems automation for technology companies. At GuidedChoice he is responsible for the business strategies, operational controls and reporting procedures needed to grow the firm.
- CRD
- 6752243
- Firm
- Guided Choice Asset Management · CRD 112674
- Role
- President, Chief Operating Officer
- In role since
- February 2016 · 10 years
- Control person
- Yes
- Direct ownership
- Under 5%
- Firm headquarters
- Reno, NV
- Individual registration
- No current adviser record · SEC search
- Disciplinary history
- Not yet shown here · SEC record
- Firm bio
- guidedchoice.com
Where does Lodewikus Van Zijl work?
Lodewikus Van Zijl has been President, Chief Operating Officer of Guided Choice Asset Management, Inc. since February 2016, and is a control person of the firm.
How can I verify Lodewikus Van Zijl’s record?
Lodewikus Van Zijl’s role is listed on Guided Choice Asset Management, Inc.’s Form ADV, which the SEC’s adviser search (adviserinfo.sec.gov) publishes under the firm’s CRD 112674.
