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Lance Williams, portrait

Lance Williams

Founder/Chief Compliance Officer at NewSong Capital Management

Investment adviser registrationUpdated

Lance Williams is Founder/Chief Compliance Officer of Newsong Capital Management, Inc., a Hattiesburg investment adviser managing $100M. Lance Williams has been registered as an investment adviser representative through NewSong Capital Management since 25 April 2019, has 21 years in the industry across 3 firms and has passed 5 licensing exams.

21
Years in industry
7
Years at firm
3
Adviser firms
6
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Lance Williams has been Founder/Chief Compliance Officer of NewSong Capital Management since March 2018, is a control person of the firm and directly owns 75% or more of it.

Newsong Capital Management, Inc. is a Hattiesburg, MS firm with $100M under management, 142 clients and 1 adviser across 3 offices, as of its March 2026 filing.

Lance Williams is Founder & Chief Investment Officer of NewSong Capital Management, Inc. Since receiving his B.S. in Business Administration, he has spent 20 years in hands-on positions within the finance and investment industry. At NewSong, he is the primary strategist and designs and vets client strategies.

Lance Williams’ longest registration was 8 years at Northwestern Mutual Investment Services,llc (2007–2015). Before joining NewSong Capital Management in 2019, Lance Williams was registered through LPL Financial LLC and Northwestern Mutual Investment Services,llc.

  1. – present · 7 years
    Adviser representative · Firm CRD 296877
  2. LPL Financial LLC
    – · 2 years
    Hattiesburg, MS · Adviser representative · Firm CRD 6413
  3. Northwestern Mutual Investment Services,llc
    – · 8 years
    Pensacola, FL · Adviser representative · Firm CRD 2881

Credentials and registrations

Professional designations

Listed by NewSong Capital Management

  • Chartered Life Underwriter (CLU®)

Investment adviser representative registrations

Lance Williams is registered as an investment adviser representative in 6 states, as a resident of Texas. The first approvals date from April 2019; the most recent is California, in May 2023.

  • AlabamaSince 15 October 2021
  • CaliforniaSince 24 May 2023
  • LouisianaSince 25 April 2022
  • MississippiSince 25 April 2019
  • TennesseeSince 28 June 2022
  • TexasResidentSince 20 July 2020

Examinations

SIECredited
Name
Securities Industry Essentials Examination
Series 2619 February 2010
Name
Investment Company Products/Variable Contracts Principal Examination
Series 6519 March 2007
Name
Uniform Investment Adviser Law Examination
Series 710 November 2006
Name
General Securities Representative Examination
Series 6323 April 2004
Name
Uniform Securities Agent State Law Examination
Series 626 March 2004
Name
Investment Company Products/Variable Contracts Representative Examination

Key facts

Full name
Lance R Williams
CRD
4748625
Firm
NewSong Capital Management · CRD 296877
Role
Founder/Chief Compliance Officer
Registration
Investment adviser registration
In the industry since
November 2004
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Lance Williams work?

Lance Williams has been Founder/Chief Compliance Officer of Newsong Capital Management, Inc. since March 2018, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 13 March 2026

Is Lance Williams a financial advisor?

Yes. Lance Williams has a current investment-adviser registration in Alabama, California, Louisiana, Mississippi, Tennessee and Texas, through NewSong Capital Management since April 2019.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Lance Williams have?

Lance Williams has 21 years in the financial industry, since November 2004, across 3 adviser firms.

Source: IAPD individual record, checked 22 October 2026

What exams has Lance Williams passed?

Lance Williams has passed 5 licensing exams: the Series 6, Series 63, Series 7, Series 65 and Series 26. The earliest, the Series 6, was passed in March 2004. FINRA credited Lance Williams with the SIE, which began in October 2018.

Source: IAPD individual record, checked 22 October 2026

Where did Lance Williams work before NewSong Capital Management?

Before NewSong Capital Management, Lance Williams was registered through LPL Financial LLC, September 2015 to August 2018; Northwestern Mutual Investment Services,llc, April 2007 to August 2015.

Source: IAPD individual record, checked 22 October 2026

Is Lance Williams registered with FINRA?

No. Lance Williams has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

How can I verify Lance Williams’ record?

Search CRD 4748625 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Lance Williams’ full registration record.

Source: IAPD individual record, checked 22 October 2026

Sources

  1. IAPD individual record, CRD 4748625, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Newsong Capital Management, Inc., filed 13 March 2026. Title, control and ownership bands.
  3. NewSong Capital Management team page. Biography, education, credentials, awards and the portrait, reproduced for identification.