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John Zeltmann, portrait

John Zeltmann

President, Secretary, Treasurer (12/2023) and Chief Compliance Officer at S.F. Ehrlich Associates in Cranford, NJ

Investment adviser registrationUpdated

John Zeltmann is President, Secretary, Treasurer (12/2023) and Chief Compliance Officer of S.F. Ehrlich Associates, Inc., an investment adviser managing $186M, and works from its Cranford, NJ office. John Zeltmann has been registered as an investment adviser representative through S.F. Ehrlich Associates since 19 July 2016, has 17 years in the industry across 2 firms and has passed the Series 65.

17
Years in industry
10
Years at firm
2
Adviser firms
2
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

John Zeltmann has been President, Secretary, Treasurer (12/2023) and Chief Compliance Officer of S.F. Ehrlich Associates since July 2017, is a control person of the firm and directly owns 75% or more of it. John Zeltmann studied School of Hotel Administration at Cornell University.

S.F. Ehrlich Associates, Inc. is a Cranford, NJ firm with $186M under management, 117 clients and 2 advisers in one office, as of its February 2026 filing.

John Zeltmann is President and CEO of S.F. Ehrlich Associates, Inc., based in Cranford, NJ. He joined the firm in 2016 after eight years with a large financial planning firm, where he advised clients on financial planning and investment matters and served on the investment committee. Before entering financial planning, he worked in New York City as a financial analyst for a national real estate development company.

John Zeltmann’s longest registration is the current one, 10 years at S.F. Ehrlich Associates since 2016. Before joining S.F. Ehrlich Associates in 2016, John Zeltmann was registered through Regentatlantic.

  1. – present · 10 years
    Cranford, NJ · Adviser representative · Firm CRD 121356
  2. Regentatlantic
    – · 7 years
    Morristown, NJ · Adviser representative · Firm CRD 105995

Credentials and registrations

Professional designations

Listed by S.F. Ehrlich Associates

  • CFP®
  • CFA

Investment adviser representative registrations

John Zeltmann is registered as an investment adviser representative in 2 states. The first approvals date from July 2016; the most recent is Texas, in September 2018.

  • New JerseySince 19 July 2016
  • TexasSince 26 September 2018

Examinations

Series 653 March 2009
Name
Uniform Investment Adviser Law Examination

Key facts

Full name
John Craig Zeltmann
CRD
5621804
Firm
S.F. Ehrlich Associates · CRD 121356
Role
President, Secretary, Treasurer (12/2023) and Chief Compliance Officer
Office
15 ALDEN STREET, SUITE 12, Cranford, NJ 07016
Registration
Investment adviser registration
In the industry since
March 2009
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does John Zeltmann work?

John Zeltmann has been President, Secretary, Treasurer (12/2023) and Chief Compliance Officer of S.F. Ehrlich Associates, Inc. since July 2017, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 19 February 2026

Is John Zeltmann a financial advisor?

Yes. John Zeltmann has a current investment-adviser registration in New Jersey and Texas, through S.F. Ehrlich Associates since July 2016.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does John Zeltmann have?

John Zeltmann has 17 years in the financial industry, since March 2009, across 2 adviser firms.

Source: IAPD individual record, checked 22 October 2026

What exams has John Zeltmann passed?

John Zeltmann passed the Series 65 in March 2009.

Source: IAPD individual record, checked 22 October 2026

Where did John Zeltmann work before S.F. Ehrlich Associates?

Before S.F. Ehrlich Associates, John Zeltmann was registered through Regentatlantic, March 2009 to July 2016.

Source: IAPD individual record, checked 22 October 2026

Where is John Zeltmann based?

John Zeltmann’s registered office is in Cranford, NJ.

Source: IAPD individual record, checked 22 October 2026

Is John Zeltmann registered with FINRA?

No. John Zeltmann has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

Is John Zeltmann a CFP?

S.F. Ehrlich Associates lists John Zeltmann with the CFP credential (“CFP®”) on its website. CFP Board confirms certification status.

Source: John Zeltmann biography, sfehrlich.com

Is John Zeltmann a CFA charterholder?

S.F. Ehrlich Associates lists John Zeltmann with the CFA credential (“CFA”) on its website. CFA Institute confirms certification status.

Source: John Zeltmann biography, sfehrlich.com

How can I verify John Zeltmann’s record?

Search CRD 5621804 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes John Zeltmann’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Sources

  1. IAPD individual record, CRD 5621804, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of S.F. Ehrlich Associates, Inc., filed 19 February 2026. Title, control and ownership bands.
  3. S.F. Ehrlich Associates team page. Biography, education, credentials, awards and the portrait, reproduced for identification.