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John Kelly, portrait

John Kelly

Investment adviser representative at SBE LLC dba Cedar Cove Wealth Partners in Bloomington, MN

Investment adviser registrationUpdated

John Kelly is an investment adviser representative at Sbe LLC Dba Cedar Cove Wealth Partners, an investment adviser managing $455M, and works from its Bloomington, MN office. John Kelly has been registered through SBE LLC dba Cedar Cove Wealth Partners since 11 August 2025, has 6 years in the industry across 3 firms and has passed the SIE, Series 7TO, Series 63 and Series 65.

6
Years in industry
1
Years at firm
3
Adviser firms
1
States registered

From the IAPD record, checked 23 October 2026SEC record

Career

John Kelly has been an investment adviser representative at SBE LLC dba Cedar Cove Wealth Partners since August 2025, and is not listed among the firm’s executive officers or direct owners.

Sbe LLC Dba Cedar Cove Wealth Partners is a Bloomington, MN firm with $455M under management, 2,036 clients and 10 advisers across 4 offices, as of its August 2026 filing.

John Kelly is Wealth Advisor Associate of Cedar Cove Wealth Partners. He is part of Cedar Cove's Advice Team as a Planning Advisor. He began with Thrivent as a financial representative before transitioning to Cedar Cove.

John Kelly’s longest registration was 3 years at Thrivent Advisor Network, LLC (2022–2025). Before joining SBE LLC dba Cedar Cove Wealth Partners in 2025, John Kelly was registered through Thrivent Advisor Network, LLC and Thrivent Investment Management Inc.

  1. – present · 1 year
    Bloomington, MN · Adviser representative · Firm CRD 336245
  2. Thrivent Advisor Network, LLC
    – · 3 years
    Bloomington, MN · Adviser representative · Firm CRD 304569
  3. Thrivent Investment Management Inc.
    – · 1 year
    Golden Valley, MN · Adviser representative · Firm CRD 18387

Credentials and registrations

Investment adviser representative registrations

John Kelly is registered as an investment adviser representative in Minnesota, since August 2025.

  • MinnesotaSince 11 August 2025

Examinations

Series 658 October 2020
Name
Uniform Investment Adviser Law Examination
Series 6318 September 2020
Name
Uniform Securities Agent State Law Examination
Series 7TO10 June 2020
Name
General Securities Representative Examination
SIE5 March 2020
Name
Securities Industry Essentials Examination

Key facts

Full name
John Michael Kelly
CRD
7189679
Office
7900 XERXES AVE S, SUITE 1750, Bloomington, MN 55431
Registration
Investment adviser registration
In the industry since
June 2020
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does John Kelly work?

John Kelly is an investment adviser representative registered through Sbe LLC Dba Cedar Cove Wealth Partners since August 2025, and is not listed among the firm’s executive officers or direct owners.

Source: IAPD individual record, checked 23 October 2026

Is John Kelly a financial advisor?

Yes. John Kelly has a current investment-adviser registration in Minnesota, through SBE LLC dba Cedar Cove Wealth Partners since August 2025.

Source: IAPD individual record, checked 23 October 2026

How many years of experience does John Kelly have?

John Kelly has 6 years in the financial industry, since June 2020, across 3 adviser firms.

Source: IAPD individual record, checked 23 October 2026

What exams has John Kelly passed?

John Kelly has passed 4 licensing exams: the SIE, Series 7TO, Series 63 and Series 65. The earliest, the SIE, was passed in March 2020.

Source: IAPD individual record, checked 23 October 2026

Where did John Kelly work before SBE LLC dba Cedar Cove Wealth Partners?

Before SBE LLC dba Cedar Cove Wealth Partners, John Kelly was registered through Thrivent Investment Management Inc., October 2020 to June 2022.

Source: IAPD individual record, checked 23 October 2026

Where is John Kelly based?

John Kelly’s registered office is in Bloomington, MN.

Source: IAPD individual record, checked 23 October 2026

Is John Kelly registered with FINRA?

No. John Kelly has no current broker registration.

Source: IAPD individual record, checked 23 October 2026

How can I verify John Kelly’s record?

Search CRD 7189679 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes John Kelly’s full registration record.

Source: IAPD individual record, checked 23 October 2026

Leadership at SBE LLC dba Cedar Cove Wealth Partners

Sources

  1. IAPD individual record, CRD 7189679, checked 23 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Sbe LLC Dba Cedar Cove Wealth Partners, filed 26 August 2026. Executive officers and direct owners; this person is not among them.
  3. SBE LLC dba Cedar Cove Wealth Partners team page. Biography, education, credentials, awards and the portrait, reproduced for identification.