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John Heaney

Investment adviser representative at Latitude Advisors in Laconia, NH

Investment adviser and broker registrationsUpdated

John Heaney is an investment adviser representative at Latitude Advisors, LLC, an investment adviser managing $567M, and works from its Laconia, NH office. John Heaney has been registered through Latitude Advisors since 6 January 2010, has 26 years in the industry across 4 firms and has passed the Series 6, Series 63, Series 65 and Series 26.

26
Years in industry
16
Years at firm
4
Adviser firms
2
States registered

From the IAPD record, checked 24 October 2026SEC record

Career

John Heaney has been an investment adviser representative at Latitude Advisors since January 2010, and is not listed among the firm’s executive officers or direct owners.

Latitude Advisors, LLC is a firm with $567M under management, 1,590 clients and 65 advisers across 26 offices, as of its April 2026 filing.

John Heaney’s longest registration is the current one, 16 years at GWN Securities Inc. since 2010. Before joining Latitude Advisors in 2010, John Heaney was registered through Medallion Advisory Services, LLC and Waddell & Reed, Inc.

  1. GWN Securities Inc.Also current
    – present · 16 years
    Laconia, NH · Adviser representative and broker · Firm CRD 128929
  2. – present · 16 years
    Laconia, NH · Adviser representative · Firm CRD 151001
  3. Medallion Advisory Services, LLC
    – · 3 years
    Laconia, NH · Adviser representative · Firm CRD 113788
  4. Waddell & Reed, Inc.
    – · 4 years
    Waltham, MA · Adviser representative · Firm CRD 866

Credentials and registrations

Investment adviser representative registrations

John Heaney is registered as an investment adviser representative in 2 states. The first approvals date from January 2010; the most recent is Florida, in July 2022.

  • FloridaSince 15 July 2022
  • New HampshireSince 6 January 2010

Examinations

SIECredited
Name
Securities Industry Essentials Examination
Series 2621 February 2006
Name
Investment Company Products/Variable Contracts Principal Examination
Series 659 December 2000
Name
Uniform Investment Adviser Law Examination
Series 6320 April 2000
Name
Uniform Securities Agent State Law Examination
Series 613 April 2000
Name
Investment Company Products/Variable Contracts Representative Examination

Key facts

Full name
John Joseph Heaney
CRD
4145069
Firm
Latitude Advisors · CRD 151001
Office
Laconia, NH
Registration
Investment adviser and broker registrations
In the industry since
April 2000
Disciplinary history
Not yet shown here · SEC record · BrokerCheck

Common questions

Where does John Heaney work?

John Heaney is an investment adviser representative registered through Latitude Advisors, LLC since January 2010, and is not listed among the firm’s executive officers or direct owners.

Source: IAPD individual record, checked 24 October 2026

Is John Heaney a financial advisor?

Yes. John Heaney has a current investment-adviser registration in Florida and New Hampshire, through Latitude Advisors since January 2010.

Source: IAPD individual record, checked 24 October 2026

How many years of experience does John Heaney have?

John Heaney has 26 years in the financial industry, since April 2000, across 4 adviser firms.

Source: IAPD individual record, checked 24 October 2026

What exams has John Heaney passed?

John Heaney has passed 4 licensing exams: the Series 6, Series 63, Series 65 and Series 26. The earliest, the Series 6, was passed in April 2000. FINRA credited John Heaney with the SIE, which began in October 2018.

Source: IAPD individual record, checked 24 October 2026

Where did John Heaney work before Latitude Advisors?

Before Latitude Advisors, John Heaney was registered through Medallion Advisory Services, LLC, January 2006 to December 2009; Waddell & Reed, Inc., February 2001 to January 2006.

Source: IAPD individual record, checked 24 October 2026

Where is John Heaney based?

John Heaney’s registered office is in Laconia, NH.

Source: IAPD individual record, checked 24 October 2026

Is John Heaney registered with FINRA?

Yes. John Heaney has a current broker registration, under CRD 4145069.

Source: FINRA BrokerCheck

How can I verify John Heaney’s record?

Search CRD 4145069 on the SEC’s adviser search (adviserinfo.sec.gov) and FINRA’s broker search (brokercheck.finra.org), which publish John Heaney’s full registration record.

Source: IAPD individual record, checked 24 October 2026

Leadership at Latitude Advisors

Sources

  1. IAPD individual record, CRD 4145069, checked 24 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Latitude Advisors, LLC, filed 22 April 2026. Executive officers and direct owners; this person is not among them.