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John Gay

President/CCO at Frisco Financial Planning in Frisco, TX

Investment adviser registrationUpdated

John Gay is President/CCO of Frisco Financial Planning LLC, an investment adviser managing $131M, and works from its Frisco, TX office. John Gay has been registered as an investment adviser representative through Frisco Financial Planning since 2 January 2008, has 24 years in the industry across 3 firms and has passed the Series 7, Series 63 and Series 8.

24
Years in industry
18
Years at firm
3
Adviser firms
1
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

John Gay has been President/CCO of Frisco Financial Planning since August 2004, is a control person of the firm and directly owns 75% or more of it.

Frisco Financial Planning LLC is a firm with $131M under management, 50 clients and 1 adviser in one office, as of its July 2026 filing.

John Gay is a Certified Financial Planner professional with Frisco Financial Planning LLC, based in Frisco, Texas. He has advised individuals on financial planning issues for more than thirty years. He began his career as an actuary and benefits consultant with a global firm of consultants and financial planners in Dallas, Texas, advising Fortune 500 executives on qualified plans, deferred compensation, stock options and investments.

John Gay’s longest registration is the current one, 18 years at Frisco Financial Planning since 2008. Before joining Frisco Financial Planning in 2008, John Gay was registered through Chase Investment Services Corp. and Charles Schwab & Co., Inc.

  1. – present · 18 years
    Frisco, TX · Adviser representative · Firm CRD 132585
  2. Chase Investment Services Corp.
    – · under a year
    Dallas, TX · Adviser representative · Firm CRD 25574
  3. Charles Schwab & Co., Inc.
    – · 5 years
    Dallas, TX · Adviser representative · Firm CRD 5393

Credentials and registrations

Professional designations

Listed by Frisco Financial Planning

  • CERTIFIED FINANCIAL PLANNER™ (CFP®)
  • Certified Kingdom Advisor (CKA®)

Investment adviser representative registrations

John Gay is registered as an investment adviser representative in Texas, since January 2008.

  • TexasSince 2 January 2008

Examinations

Series 810 May 1999
Name
General Securities Sales Supervisor Examination (Options Module & General Module)
Series 639 August 1996
Name
Uniform Securities Agent State Law Examination
Series 77 August 1996
Name
General Securities Representative Examination

Key facts

Full name
John Coleman Gay
CRD
2778797
Firm
Frisco Financial Planning · CRD 132585
Role
President/CCO
Office
Frisco, TX
Registration
Investment adviser registration
In the industry since
July 2002
Disciplinary history
Not yet shown here · SEC record
Firm bio
ffplan.com

Common questions

Where does John Gay work?

John Gay has been President/CCO of Frisco Financial Planning LLC since August 2004, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 14 July 2026

Is John Gay a financial advisor?

Yes. John Gay has a current investment-adviser registration in Texas, through Frisco Financial Planning since January 2008.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does John Gay have?

John Gay has 24 years in the financial industry, since July 2002, across 3 adviser firms.

Source: IAPD individual record, checked 22 October 2026

What exams has John Gay passed?

John Gay has passed 3 licensing exams: the Series 7, Series 63 and Series 8. The earliest, the Series 7, was passed in August 1996.

Source: IAPD individual record, checked 22 October 2026

Where did John Gay work before Frisco Financial Planning?

Before Frisco Financial Planning, John Gay was registered through Chase Investment Services Corp., September 2004 to October 2004; Charles Schwab & Co., Inc., May 1998 to September 2003.

Source: IAPD individual record, checked 22 October 2026

Where is John Gay based?

John Gay’s registered office is in Frisco, TX.

Source: IAPD individual record, checked 22 October 2026

Is John Gay registered with FINRA?

No. John Gay has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

Is John Gay a CFP?

Frisco Financial Planning lists John Gay with the CFP credential (“CERTIFIED FINANCIAL PLANNER™ (CFP®)”) on its website. CFP Board confirms certification status.

Source: John Gay, CFP® biography, ffplan.com

How can I verify John Gay’s record?

Search CRD 2778797 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes John Gay’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Sources

  1. IAPD individual record, CRD 2778797, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Frisco Financial Planning LLC, filed 14 July 2026. Title, control and ownership bands.
  3. Frisco Financial Planning team page. Biography, education, credentials, awards.