Jaycob Keuning has been Wealth Advisor, Partner of Financial Arcitects since January 2025, is not listed as a control person, but directly owns between 5% and 10% of the firm. Jaycob Keuning studied Degrees in Finance and Accounting at Grand Valley State University.
Financial Arcitects, Inc is a Jenison, MI firm with $472M under management, 902 clients and 10 advisers in one office, as of its February 2026 filing.
Jaycob Keuning is Wealth Advisor and Partner of Straight Path Wealth Management, based in Jenison, MI. He joined the firm in 2019 and provides personalized investment strategies and tax planning to clients. Before joining he worked at a local CPA firm in Holland.
- – present · 7 yearsJenison, MI · Adviser representative · Firm CRD 148897
Professional designations
Listed by Financial Arcitects
- CERTIFIED FINANCIAL PLANNER™ (CFP®)
Investment adviser representative registrations
Jaycob Keuning is registered as an investment adviser representative in 2 states, as a resident of Texas. The first approvals date from August 2019; the most recent is Texas, in December 2022.
- MichiganSince 19 August 2019
- TexasResidentSince 8 December 2022
Examinations
| Exam | Name | Passed |
|---|---|---|
| Series 65 | Uniform Investment Adviser Law Examination | 13 August 2019 |
- Name
- Uniform Investment Adviser Law Examination
- Full name
- Jaycob John Keuning
- CRD
- 7168941
- Firm
- Financial Arcitects · CRD 148897
- Role
- Wealth Advisor, Partner
- Office
- 7699 GEORGETOWN CENTER DRIVE, Jenison, MI 49428
- Registration
- Investment adviser registration
- In the industry since
- August 2019
- Disciplinary history
- Not yet shown here · SEC record
- Firm bio
- straightpathwealth.com
Where does Jaycob Keuning work?
Jaycob Keuning has been Wealth Advisor, Partner of Financial Arcitects, Inc since January 2025.
Is Jaycob Keuning a financial advisor?
Yes. Jaycob Keuning has a current investment-adviser registration in Michigan and Texas, through Financial Arcitects since August 2019.
How many years of experience does Jaycob Keuning have?
Jaycob Keuning has 7 years in the financial industry, since August 2019, across 1 adviser firm.
What exams has Jaycob Keuning passed?
Jaycob Keuning passed the Series 65 in August 2019.
Where is Jaycob Keuning based?
Jaycob Keuning’s registered office is in Jenison, MI.
Is Jaycob Keuning registered with FINRA?
No. Jaycob Keuning has no current broker registration.
Is Jaycob Keuning a CFP?
Financial Arcitects lists Jaycob Keuning with the CFP credential (“CERTIFIED FINANCIAL PLANNER™ (CFP®)”) on its website. CFP Board confirms certification status.
Source: Jaycob Keuning, CFP® biography, straightpathwealth.com
How can I verify Jaycob Keuning’s record?
Search CRD 7168941 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Jaycob Keuning’s full registration record.
