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Jay Bluestine

Managing Member, Founder & CEO at Blue Square Asset Management in New York, NY

Investment adviser registrationUpdated

Jay Bluestine is Managing Member, Founder & CEO of Blue Square Asset Management, LLC, an investment adviser managing $410M, and works from its New York, NY office. Jay Bluestine has been registered as an investment adviser representative through Blue Square Asset Management since 8 August 2019, has 29 years in the industry across 4 firms and has passed 6 licensing exams.

29
Years in industry
7
Years at firm
4
Adviser firms
2
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Jay Bluestine has been Managing Member, Founder & CEO of Blue Square Asset Management since November 2017, is a control person of the firm and directly owns 75% or more of it.

Blue Square Asset Management, LLC is a New York, NY firm with $410M under management, 214 clients and 6 advisers in one office, as of its July 2026 filing.

Jay Bluestine’s longest registration is the current one, 7 years at Blue Square Asset Management since 2019. Before joining Blue Square Asset Management in 2019, Jay Bluestine was registered through Raymond James Financial Services Advisors, Inc and UBS Financial Services Inc.

  1. – present · 7 years
    New York, NY · Adviser representative · Firm CRD 296802
  2. Raymond James Financial Services Advisors, Inc
    – · 1 year
    New York, NY · Adviser representative · Firm CRD 149018
  3. UBS Financial Services Inc.
    – · 6 years
    New York, NY · Adviser representative · Firm CRD 8174
  4. Merrill Lynch, Pierce, Fenner & Smith Incorporated
    – · 5 years
    New York, NY · Adviser representative · Firm CRD 7691

Credentials and registrations

Investment adviser representative registrations

Jay Bluestine is registered as an investment adviser representative in 2 states, as a resident of Texas. The first approvals date from August 2019; the most recent is New York, in October 2021.

  • New YorkSince 28 October 2021
  • TexasResidentSince 8 August 2019

Examinations

Series 36 May 2022
Name
National Commodity Futures Examination
Series 6526 October 2021
Name
Uniform Investment Adviser Law Examination
SIECredited
Name
Securities Industry Essentials Examination
Series 3126 March 2009
Name
Futures Managed Funds Examination
Series 830 March 1999
Name
General Securities Sales Supervisor Examination (Options Module & General Module)
Series 635 November 1996
Name
Uniform Securities Agent State Law Examination
Series 729 October 1996
Name
General Securities Representative Examination

Key facts

Full name
Jay Howard Bluestine
CRD
2802396
Role
Managing Member, Founder & CEO
Office
17 STATE STREET, 40TH FLOOR, New York, NY 10004
Registration
Investment adviser registration
In the industry since
July 1997
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Jay Bluestine work?

Jay Bluestine has been Managing Member, Founder & CEO of Blue Square Asset Management, LLC since November 2017, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 1 July 2026

Is Jay Bluestine a financial advisor?

Yes. Jay Bluestine has a current investment-adviser registration in New York and Texas, through Blue Square Asset Management since August 2019.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Jay Bluestine have?

Jay Bluestine has 29 years in the financial industry, since July 1997, across 4 adviser firms.

Source: IAPD individual record, checked 22 October 2026

What exams has Jay Bluestine passed?

Jay Bluestine has passed 6 licensing exams: the Series 7, Series 63, Series 8, Series 31, Series 65 and Series 3. The earliest, the Series 7, was passed in October 1996. FINRA credited Jay Bluestine with the SIE, which began in October 2018.

Source: IAPD individual record, checked 22 October 2026

Where did Jay Bluestine work before Blue Square Asset Management?

Before Blue Square Asset Management, Jay Bluestine was registered through Raymond James Financial Services Advisors, Inc, November 2017 to November 2018; UBS Financial Services Inc., February 2011 to December 2017; Merrill Lynch, Pierce, Fenner & Smith Incorporated, March 2003 to April 2008.

Source: IAPD individual record, checked 22 October 2026

Where is Jay Bluestine based?

Jay Bluestine’s registered office is in New York, NY.

Source: IAPD individual record, checked 22 October 2026

Is Jay Bluestine registered with FINRA?

No. Jay Bluestine has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

How can I verify Jay Bluestine’s record?

Search CRD 2802396 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Jay Bluestine’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at Blue Square Asset Management

Sources

  1. IAPD individual record, CRD 2802396, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Blue Square Asset Management, LLC, filed 1 July 2026. Title, control and ownership bands.