Houston Friend has been Owner/Chief Compliance Officer of Redeem Financial Group since January 2024, is a control person of the firm and directly owns between 25% and 50% of it.
Redeem Financial Group LLC is a Gilbert, AZ firm with $119M under management, 228 clients and 3 advisers in one office, as of its June 2026 filing.
Houston Friend is partner, financial planner and tax professional of Redeem Financial Group. Friend has been in the financial services industry since 2015, working for firms including Fidelity Investments and Edelman Financial Engines before joining Redeem Wealth. Friend works as a financial planner and tax professional, focusing on comprehensive planning and tax strategies.
Houston Friend’s longest registration is the current one, 5 years at Redeem Financial Group since 2021. Before joining Redeem Financial Group in 2021, Houston Friend was registered through Personal Capital Advisors Corporation and Financial Engines Advisors L.L.C.
- Redeem Wealth ManagementCurrent– present · 5 yearsGilbert, AZ · Adviser representative · Firm CRD 313761
- Personal Capital Advisors Corporation– · under a yearPhoenix, AZ · Adviser representative · Firm CRD 155172
- Financial Engines Advisors L.L.C.– · 2 yearsPhoenix, AZ · Adviser representative · Firm CRD 104510
- Fidelity Personal and Workplace Advisors– · under a yearBoston, MA · Adviser representative · Firm CRD 288590
- Strategic Advisers LLC– · under a yearScottsdale, AZ · Adviser representative · Firm CRD 104555
Investment adviser representative registrations
Houston Friend is registered as an investment adviser representative in 2 states, as a resident of Texas. The first approvals date from August 2021; the most recent is Texas, in August 2026.
- ArizonaSince 10 August 2021
- TexasResidentSince 11 August 2026
Examinations
| Exam | Name | Passed |
|---|---|---|
| SIE | Securities Industry Essentials Examination | Credited |
| Series 66 | Uniform Combined State Law Examination | 27 March 2018 |
| Series 63 | Uniform Securities Agent State Law Examination | 19 November 2015 |
| Series 7 | General Securities Representative Examination | 22 October 2015 |
- Name
- Securities Industry Essentials Examination
- Name
- Uniform Combined State Law Examination
- Name
- Uniform Securities Agent State Law Examination
- Name
- General Securities Representative Examination
- Full name
- Houston James Friend
- CRD
- 6560237
- Firm
- Redeem Financial Group · CRD 313761
- Role
- Owner/Chief Compliance Officer
- Office
- 2162 E WILLIAMS FIELD RD SUITE 111, Gilbert, AZ 85295
- Registration
- Investment adviser registration
- In the industry since
- November 2015
- Disciplinary history
- Not yet shown here · SEC record
- Firm bio
- redeemfinancialgroup.com
Where does Houston Friend work?
Houston Friend has been Owner/Chief Compliance Officer of Redeem Financial Group LLC since January 2024, and is a control person of the firm.
Is Houston Friend a financial advisor?
Yes. Houston Friend has a current investment-adviser registration in Arizona and Texas, through Redeem Financial Group since August 2021.
How many years of experience does Houston Friend have?
Houston Friend has 10 years in the financial industry, since November 2015, across 5 adviser firms.
What exams has Houston Friend passed?
Houston Friend has passed 3 licensing exams: the Series 7, Series 63 and Series 66. The earliest, the Series 7, was passed in October 2015. FINRA credited Houston Friend with the SIE, which began in October 2018.
Where did Houston Friend work before Redeem Financial Group?
Before Redeem Financial Group, Houston Friend was registered through Personal Capital Advisors Corporation, September 2020 to July 2021; Financial Engines Advisors L.L.C., September 2018 to September 2020; Fidelity Personal and Workplace Advisors, July 2018 to September 2018; Strategic Advisers LLC, April 2018 to July 2018.
Where is Houston Friend based?
Houston Friend’s registered office is in Gilbert, AZ.
Is Houston Friend registered with FINRA?
No. Houston Friend has no current broker registration.
How can I verify Houston Friend’s record?
Search CRD 6560237 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Houston Friend’s full registration record.