Gregory Rice has been Owner and CCO of Enduring Wealth Management since May 2025, is a control person of the firm and directly owns 75% or more of it. Gregory Rice holds a Bachelor's degree in Business Administration from Chapman University.
Enduring Wealth Management, LLC is a Meridian, ID firm with $205M under management, 173 clients and 1 adviser in one office, as of its September 2026 filing.
Ben Rice is President of Enduring Wealth Management, LLC, based in Meridian, Idaho. He specializes in comprehensive financial advice such as retirement, education and legacy planning. He previously served as a financial advisor with Raymond James and as a wealth advisor and vice president of wealth management at UBS.
Gregory Rice’s longest registration was 11 years at UBS Financial Services Inc. (2006–2018). Before joining Enduring Wealth Management in 2025, Gregory Rice was registered through Raymond James & Associates, Inc. and UBS Financial Services Inc.
- – present · 1 yearMeridian, ID · Adviser representative · Firm CRD 337527
- Raymond James & Associates, Inc.– · 7 yearsEagle, ID · Adviser representative · Firm CRD 705
- UBS Financial Services Inc.– · 11 yearsBoise, ID · Adviser representative · Firm CRD 8174
- Piper Jaffray & Co.– · 2 yearsBoise, ID · Adviser representative · Firm CRD 665
Professional designations
Listed by Enduring Wealth Management
- CFP™
Investment adviser representative registrations
Gregory Rice is registered as an investment adviser representative in 5 states. The first approvals date from July 2025; the most recent are California, Oregon, Texas and Washington, in September 2026.
- CaliforniaSince 9 September 2026
- IdahoSince 28 July 2025
- OregonSince 9 September 2026
- TexasSince 9 September 2026
- WashingtonSince 9 September 2026
Examinations
| Exam | Name | Passed |
|---|---|---|
| SIE | Securities Industry Essentials Examination | Credited |
| Series 31 | Futures Managed Funds Examination | 28 December 2005 |
| Series 66 | Uniform Combined State Law Examination | 16 September 2003 |
| Series 7 | General Securities Representative Examination | 2 September 2003 |
- Name
- Securities Industry Essentials Examination
- Name
- Futures Managed Funds Examination
- Name
- Uniform Combined State Law Examination
- Name
- General Securities Representative Examination
- Full name
- Gregory Benjamin Rice
- CRD
- 4681869
- Firm
- Enduring Wealth Management · CRD 337527
- Role
- Owner and CCO
- Office
- Meridian, ID
- Registration
- Investment adviser registration
- In the industry since
- September 2003
- Disciplinary history
- Not yet shown here · SEC record
- Firm bio
- enduringwealthmanagement.com
Where does Gregory Rice work?
Gregory Rice has been Owner and CCO of Enduring Wealth Management, LLC since May 2025, and is a control person of the firm.
Is Gregory Rice a financial advisor?
Yes. Gregory Rice has a current investment-adviser registration in California, Idaho, Oregon, Texas and Washington, through Enduring Wealth Management since July 2025.
How many years of experience does Gregory Rice have?
Gregory Rice has 23 years in the financial industry, since September 2003, across 4 adviser firms.
What exams has Gregory Rice passed?
Gregory Rice has passed 3 licensing exams: the Series 7, Series 66 and Series 31. The earliest, the Series 7, was passed in September 2003. FINRA credited Gregory Rice with the SIE, which began in October 2018.
Where did Gregory Rice work before Enduring Wealth Management?
Before Enduring Wealth Management, Gregory Rice was registered through UBS Financial Services Inc., August 2006 to January 2018; Piper Jaffray & Co., September 2003 to August 2006.
Where is Gregory Rice based?
Gregory Rice’s registered office is in Meridian, ID.
Is Gregory Rice registered with FINRA?
No. Gregory Rice has no current broker registration.
Is Gregory Rice a CFP?
Enduring Wealth Management lists Gregory Rice with the CFP credential (“CFP™”) on its website. CFP Board confirms certification status.
How can I verify Gregory Rice’s record?
Search CRD 4681869 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Gregory Rice’s full registration record.