Gifford Davis has been an investment adviser representative at Prien Asset Management since May 2023, and is not listed among the firm’s executive officers or direct owners. Gifford Davis holds a Bachelor of Business Administration from New Mexico State University.
Prien Asset Management, LLC is an Albuquerque, NM firm with $154M under management, 290 clients and 5 advisers across 4 offices, as of its March 2026 filing.
Gifford Davis is CIO/Portfolio Manager of WaterRock Wealth Management. He started in the financial services industry in 1991 and became a portfolio manager in 1998. He has held Vice President positions with Wells Fargo, Bank of America and US Bank.
- Waterrock Wealth ManagementCurrent– present · 3 yearsAlbuquerque, NM · Adviser representative · Firm CRD 296462
Professional designations
Listed by Prien Asset Management
- Certified Investment Management Analyst (CIMA)
Investment adviser representative registrations
Gifford Davis is registered as an investment adviser representative in 2 states, as a resident of Texas. The first approvals date from May 2023; the most recent is Texas, in March 2025.
- New MexicoSince 15 May 2023
- TexasResidentSince 11 March 2025
Examinations
| Exam | Name | Passed |
|---|---|---|
| Series 65 | Uniform Investment Adviser Law Examination | 4 June 2021 |
- Name
- Uniform Investment Adviser Law Examination
- Full name
- Gifford C Davis
- CRD
- 7739996
- Firm
- Prien Asset Management · CRD 296462
- Office
- 6565 AMERICAS PARKWAY NE, STE 200, Albuquerque, NM 87110
- Registration
- Investment adviser registration
- In the industry since
- May 2023
- Disciplinary history
- Not yet shown here · SEC record
- Firm bio
- waterrockwealthmanagement.com
Where does Gifford Davis work?
Gifford Davis is an investment adviser representative registered through Prien Asset Management, LLC since May 2023, and is not listed among the firm’s executive officers or direct owners.
Is Gifford Davis a financial advisor?
Yes. Gifford Davis has a current investment-adviser registration in New Mexico and Texas, through Prien Asset Management since May 2023.
How many years of experience does Gifford Davis have?
Gifford Davis has 3 years in the financial industry, since May 2023, across 1 adviser firm.
What exams has Gifford Davis passed?
Gifford Davis passed the Series 65 in June 2021.
Where is Gifford Davis based?
Gifford Davis’ registered office is in Albuquerque, NM.
Is Gifford Davis registered with FINRA?
No. Gifford Davis has no current broker registration.
How can I verify Gifford Davis’ record?
Search CRD 7739996 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Gifford Davis’ full registration record.