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Frank Diana, portrait

Frank Diana

Senior Adviser - Co-Owner at Sterling Bridge Financial Group in Palm Harbor, FL

Investment adviser registrationUpdated

Frank Diana is Senior Adviser - Co-Owner of Sterling Bridge Financial Group LLC, an investment adviser managing $131M, and works from its Palm Harbor, FL office. Frank Diana has been registered as an investment adviser representative through Sterling Bridge Financial Group since 24 July 2019, has 7 years in the industry across 1 firm and has passed the Series 65.

7
Years in industry
7
Years at firm
1
Adviser firms
0
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Frank Diana has been Senior Adviser - Co-Owner of Sterling Bridge Financial Group since March 2019, is a control person of the firm and directly owns between 50% and 75% of it.

Sterling Bridge Financial Group LLC is a Palm Harbor, FL firm with $131M under management, 827 clients and 4 advisers in one office, as of its March 2026 filing.

Frank Diana is Co-Founder & Principal Advisor of Sterling Bridge Financial Group, based in Palm Harbor, Florida. His career began during the 2008 Great Recession. He develops tailored financial planning strategies for individuals and families, has more than a decade of experience, and guides clients through Social Security decisions.

  1. – present · 7 years
    Palm Harbor, FL · Adviser representative · Firm CRD 304409

Credentials and registrations

Professional designations

Listed by Sterling Bridge Financial Group

  • National Social Security Advisor (NSSA®)

Examinations

Series 6518 May 2019
Name
Uniform Investment Adviser Law Examination

Key facts

CRD
7125290
Role
Senior Adviser - Co-Owner
Office
4174 WOODLANDS PARKWAY, Palm Harbor, FL 34685
Registration
Investment adviser registration
In the industry since
July 2019
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Frank Diana work?

Frank Diana has been Senior Adviser - Co-Owner of Sterling Bridge Financial Group LLC since March 2019, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 20 March 2026

Is Frank Diana a financial advisor?

Yes. Frank Diana has a current investment-adviser registration, through Sterling Bridge Financial Group since July 2019.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Frank Diana have?

Frank Diana has 7 years in the financial industry, since July 2019, across 1 adviser firm.

Source: IAPD individual record, checked 22 October 2026

What exams has Frank Diana passed?

Frank Diana passed the Series 65 in May 2019.

Source: IAPD individual record, checked 22 October 2026

Where is Frank Diana based?

Frank Diana’s registered office is in Palm Harbor, FL.

Source: IAPD individual record, checked 22 October 2026

Is Frank Diana registered with FINRA?

No. Frank Diana has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

How can I verify Frank Diana’s record?

Search CRD 7125290 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Frank Diana’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at Sterling Bridge Financial Group

Sources

  1. IAPD individual record, CRD 7125290, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Sterling Bridge Financial Group LLC, filed 20 March 2026. Title, control and ownership bands.
  3. Sterling Bridge Financial Group team page. Biography, education, credentials, awards and the portrait, reproduced for identification.