Deann Cross has been Managing Director of Integrity Financial since September 2013, is not listed as a control person, but directly owns under 5% of the firm.
Integrity Financial Corporation is a Jackson, WY firm with $868M under management, 1,450 clients and 0 advisers across 6 offices, as of its March 2026 filing.
Deann Cross’ longest registration was 19 years at Integrity Financial Corporation (2007–2026).
- Ballast Rock Private WealthAlso current– present · under a yearSammamish, WA · Adviser representative · Firm CRD 322064
- Zevenbergen Capital Investments LLC– · 3 yearsSeattle, WA · Adviser representative · Firm CRD 128990
- Zevenbergen Capital, Inc.– · 2 yearsSeattle, WA · Adviser representative · Firm CRD 105308
Investment adviser representative registrations
Deann Cross is registered as an investment adviser representative in 3 states. Each was approved in October 2026.
- CaliforniaSince 1 October 2026
- South CarolinaSince 6 October 2026
- WashingtonSince 1 October 2026
Examinations
| Exam | Name | Passed |
|---|---|---|
| Series 65 | Uniform Investment Adviser Law Examination | 7 August 2001 |
- Name
- Uniform Investment Adviser Law Examination
- Full name
- Deann Nichole Cross
- CRD
- 4538304
- Firm
- Integrity Financial · CRD 137125
- Role
- Managing Director
- Registration
- Investment adviser registration
- In the industry since
- September 2001
- Disciplinary history
- Not yet shown here · SEC record
Where does Deann Cross work?
Deann Cross has been Managing Director of Integrity Financial Corporation since September 2013.
Is Deann Cross a financial advisor?
Yes. Deann Cross has a current investment-adviser registration in California, South Carolina and Washington.
How many years of experience does Deann Cross have?
Deann Cross has 25 years in the financial industry, since September 2001, across 4 adviser firms.
What exams has Deann Cross passed?
Deann Cross passed the Series 65 in August 2001.
Where was Deann Cross previously registered as an investment adviser?
Deann Cross has past investment-adviser registrations through Integrity Financial Corporation, August 2007 to September 2026; Zevenbergen Capital Investments LLC, November 2003 to July 2007; Zevenbergen Capital, Inc., August 2001 to November 2003, across 4 firms.
Is Deann Cross registered with FINRA?
No. Deann Cross has no current broker registration.
How can I verify Deann Cross’ record?
Search CRD 4538304 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Deann Cross’ full registration record.
Kristofer GrayPrincipal, Chief Compliance Officer- Sarah ArcherChief Investment Officer
- Scott WilsonChief Finance Officer