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Daniel Greulich, portrait

Daniel Greulich

Chief Investment Officer at Greenup Street Wealth Management in Overland Park, KS

Investment adviser registrationUpdated

Daniel Greulich is Chief Investment Officer of Greenup Street Wealth Management LLC, an investment adviser managing $900M, and works from its Overland Park, KS office. Daniel Greulich has been registered as an investment adviser representative through Greenup Street Wealth Management since 25 November 2020, has 19 years in the industry across 3 firms and has passed the Series 7, Series 63 and Series 66.

19
Years in industry
5
Years at firm
3
Adviser firms
2
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Daniel Greulich has been Chief Investment Officer of Greenup Street Wealth Management since January 2021, is a control person of the firm and directly owns between 10% and 25% of it. Daniel Greulich holds a Bachelor of Science from Centre College.

Greenup Street Wealth Management LLC is an Overland Park, KS firm with $900M under management, 973 clients and 18 advisers across 3 offices, as of its April 2026 filing.

Daniel Greulich is Chief Investment Officer and Wealth Advisor of GreenUp Wealth Management, based in Ann Arbor, Michigan. He leads the firm's Investment Committee, which designs and implements client portfolios with GreenUp Wealth advisors. He has more than 20 years of experience as a trader, financial advisor and money manager at large and mid-sized financial services companies.

Daniel Greulich’s longest registration was 10 years at Strategic Advisers LLC (2007–2018). Before joining Greenup Street Wealth Management in 2020, Daniel Greulich was registered through Spotlight Asset Group and Strategic Advisers LLC.

  1. – present · 5 years
    Overland Park, KS · Adviser representative · Firm CRD 311391
  2. Spotlight Asset Group
    – · 2 years
    Ann Arbor, MI · Adviser representative · Firm CRD 288076
  3. Strategic Advisers LLC
    – · 10 years
    Ann Arbor, MI · Adviser representative · Firm CRD 104555

Credentials and registrations

Professional designations

Listed by Greenup Street Wealth Management

  • Chartered Financial Analyst (CFA®)

Investment adviser representative registrations

Daniel Greulich is registered as an investment adviser representative in 2 states. The first approvals date from November 2020; the most recent is Michigan, in December 2020.

  • MichiganSince 2 December 2020
  • TexasSince 25 November 2020

Examinations

SIECredited
Name
Securities Industry Essentials Examination
Series 6619 December 2007
Name
Uniform Combined State Law Examination
Series 6329 December 2006
Name
Uniform Securities Agent State Law Examination
Series 720 December 2006
Name
General Securities Representative Examination

Key facts

Full name
Daniel J Greulich
CRD
5243352
Role
Chief Investment Officer
Office
7300 W 110TH STREET, SUITE 700, Overland Park, KS 66210
Registration
Investment adviser registration
In the industry since
December 2006
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Daniel Greulich work?

Daniel Greulich has been Chief Investment Officer of Greenup Street Wealth Management LLC since January 2021, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 13 April 2026

Is Daniel Greulich a financial advisor?

Yes. Daniel Greulich has a current investment-adviser registration in Michigan and Texas, through Greenup Street Wealth Management since November 2020.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Daniel Greulich have?

Daniel Greulich has 19 years in the financial industry, since December 2006, across 3 adviser firms.

Source: IAPD individual record, checked 22 October 2026

What exams has Daniel Greulich passed?

Daniel Greulich has passed 3 licensing exams: the Series 7, Series 63 and Series 66. The earliest, the Series 7, was passed in December 2006. FINRA credited Daniel Greulich with the SIE, which began in October 2018.

Source: IAPD individual record, checked 22 October 2026

Where did Daniel Greulich work before Greenup Street Wealth Management?

Before Greenup Street Wealth Management, Daniel Greulich was registered through Strategic Advisers LLC, October 2007 to April 2018.

Source: IAPD individual record, checked 22 October 2026

Where is Daniel Greulich based?

Daniel Greulich’s registered office is in Overland Park, KS.

Source: IAPD individual record, checked 22 October 2026

Is Daniel Greulich registered with FINRA?

No. Daniel Greulich has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

Is Daniel Greulich a CFA charterholder?

Greenup Street Wealth Management lists Daniel Greulich with the CFA credential (“Chartered Financial Analyst (CFA®)”) on its website. CFA Institute confirms certification status.

Source: Daniel Greulich biography, greenupwealth.com

How can I verify Daniel Greulich’s record?

Search CRD 5243352 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Daniel Greulich’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at Greenup Street Wealth Management

Sources

  1. IAPD individual record, CRD 5243352, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Greenup Street Wealth Management LLC, filed 13 April 2026. Title, control and ownership bands.
  3. Greenup Street Wealth Management team page. Biography, education, credentials, awards and the portrait, reproduced for identification.