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Dale Rice

Investment adviser representative at Intentional in Mount Airy, MD

Investment adviser registrationUpdated

Dale Rice is an investment adviser representative at Intentional, LLC, an investment adviser managing $176M, and works from its Mount Airy, MD office. Dale Rice has been registered through Intentional since 5 April 2022, has 30 years in the industry across 4 firms and has passed the Series 7, Series 63, Series 31 and Series 65.

30
Years in industry
4
Years at firm
4
Adviser firms
1
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Dale Rice has been an investment adviser representative at Intentional since April 2022, and is not listed among the firm’s executive officers or direct owners. Dale Rice holds a Degree in Finance from the University of Baltimore.

Intentional, LLC is a Fort Mill, SC firm with $176M under management, 400 clients and 3 advisers across 2 offices, as of its June 2026 filing.

Dale Rice is President and Wealth Advisor of Prime Wealth Management. He has over 30 years of experience as a financial planner, working in investment management, retirement planning, estate planning, and tax strategies.

Dale Rice’s longest registration was 9 years at Commonwealth Financial Network (2012–2022). Before joining Intentional in 2022, Dale Rice was registered through Commonwealth Financial Network and LPL Financial LLC.

  1. – present · 4 years
    Mount Airy, MD · Adviser representative · Firm CRD 318570
  2. Commonwealth Financial Network
    – · 9 years
    Bethesda, MD · Adviser representative · Firm CRD 8032
  3. LPL Financial LLC
    – · 4 years
    Rockville, MD · Adviser representative · Firm CRD 6413
  4. Linsco/Private Ledger Corp.
    – · under a year
    San Diego, CA · Adviser representative · Firm CRD 6413
  5. Uvest Financial Services Group, Inc.
    – · 3 years
    Rockville, MD · Adviser representative · Firm CRD 13787

Credentials and registrations

Professional designations

Listed by Intentional

  • CFP®

Investment adviser representative registrations

Dale Rice is registered as an investment adviser representative in Maryland, since April 2022.

  • MarylandSince 5 April 2022

Examinations

SIECredited
Name
Securities Industry Essentials Examination
Series 6511 February 2004
Name
Uniform Investment Adviser Law Examination
Series 3127 September 1995
Name
Futures Managed Funds Examination
Series 6321 September 1995
Name
Uniform Securities Agent State Law Examination
Series 714 September 1995
Name
General Securities Representative Examination

Key facts

Full name
Dale Winters Rice
CRD
2644016
Firm
Intentional · CRD 318570
Office
Mount Airy, MD
Registration
Investment adviser registration
In the industry since
May 1996
Disciplinary history
Not yet shown here · SEC record
Firm bio
primewm.com

Common questions

Where does Dale Rice work?

Dale Rice is an investment adviser representative registered through Intentional, LLC since April 2022, and is not listed among the firm’s executive officers or direct owners.

Source: IAPD individual record, checked 22 October 2026

Is Dale Rice a financial advisor?

Yes. Dale Rice has a current investment-adviser registration in Maryland, through Intentional since April 2022.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Dale Rice have?

Dale Rice has 30 years in the financial industry, since May 1996, across 4 adviser firms.

Source: IAPD individual record, checked 22 October 2026

What exams has Dale Rice passed?

Dale Rice has passed 4 licensing exams: the Series 7, Series 63, Series 31 and Series 65. The earliest, the Series 7, was passed in September 1995. FINRA credited Dale Rice with the SIE, which began in October 2018.

Source: IAPD individual record, checked 22 October 2026

Where did Dale Rice work before Intentional?

Before Intentional, Dale Rice was registered through Commonwealth Financial Network, May 2012 to April 2022; LPL Financial LLC, October 2007 to May 2012; Linsco/Private Ledger Corp., September 2007 to October 2007; Uvest Financial Services Group, Inc., February 2004 to October 2007.

Source: IAPD individual record, checked 22 October 2026

Where is Dale Rice based?

Dale Rice’s registered office is in Mount Airy, MD.

Source: IAPD individual record, checked 22 October 2026

Is Dale Rice registered with FINRA?

No. Dale Rice has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

Is Dale Rice a CFP?

Intentional lists Dale Rice with the CFP credential (“CFP®”) on its website. CFP Board confirms certification status.

Source: Dale Rice biography, primewm.com

How can I verify Dale Rice’s record?

Search CRD 2644016 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Dale Rice’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at Intentional

Sources

  1. IAPD individual record, CRD 2644016, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Intentional, LLC, filed 4 June 2026. Executive officers and direct owners; this person is not among them.
  3. Intentional team page. Biography, education, credentials, awards.