Alexander Pron has been Founder / Wealth Strategist of Crossover Capital Brands since March 2023, is a control person of the firm and directly owns 75% or more of it. Alexander Pron holds a B.S. from Bucknell University and a Blockchain Analytics and Digital Assets certificate course from Wharton School of UPenn.
Crossover Capital Brands LLC is a Yardley, PA firm with $179M under management, 99 clients and 2 advisers in one office, as of its June 2026 filing.
Alexander Pron is Founder and Wealth Strategist of Crossover Capital. His services include tax-minimization strategies and alternative investment strategies, and he provides education for clients approaching cryptocurrency.
Alexander Pron’s longest registration was 11 years at Merrill Lynch, Pierce, Fenner & Smith Incorporated (2012–2023). Before joining Crossover Capital Brands in 2023, Alexander Pron was registered through Merrill Lynch, Pierce, Fenner & Smith Incorporated.
- Merrill Lynch, Pierce, Fenner & Smith Incorporated– · 11 yearsPrinceton, NJ · Adviser representative · Firm CRD 7691
Professional designations
Listed by Crossover Capital Brands
- CFP®
- CPA
Investment adviser representative registrations
Alexander Pron is registered as an investment adviser representative in 3 states. The first approvals date from May 2023; the most recent is Texas, in April 2024.
- New JerseySince 22 August 2023
- PennsylvaniaSince 23 May 2023
- TexasSince 17 April 2024
Examinations
| Exam | Name | Passed |
|---|---|---|
| SIE | Securities Industry Essentials Examination | Credited |
| Series 66 | Uniform Combined State Law Examination | 17 February 2012 |
| Series 7 | General Securities Representative Examination | 19 January 2012 |
- Name
- Securities Industry Essentials Examination
- Name
- Uniform Combined State Law Examination
- Name
- General Securities Representative Examination
- Full name
- Alexander Michael Pron
- CRD
- 5145602
- Firm
- Crossover Capital Brands · CRD 326625
- Role
- Founder / Wealth Strategist
- Office
- 113B FLORAL VALE BLVD, #3, Yardley, PA 19067
- Registration
- Investment adviser registration
- In the industry since
- January 2012
- Disciplinary history
- Not yet shown here · SEC record
- Firm bio
- crosscapadvisors.com
Where does Alexander Pron work?
Alexander Pron has been Founder / Wealth Strategist of Crossover Capital Brands LLC since March 2023, and is a control person of the firm.
Is Alexander Pron a financial advisor?
Yes. Alexander Pron has a current investment-adviser registration in New Jersey, Pennsylvania and Texas, through Crossover Capital Brands since May 2023.
How many years of experience does Alexander Pron have?
Alexander Pron has 14 years in the financial industry, since January 2012, across 2 adviser firms.
What exams has Alexander Pron passed?
Alexander Pron has passed 2 licensing exams: the Series 7 and Series 66. The earliest, the Series 7, was passed in January 2012. FINRA credited Alexander Pron with the SIE, which began in October 2018.
Where is Alexander Pron based?
Alexander Pron’s registered office is in Yardley, PA.
Is Alexander Pron registered with FINRA?
No. Alexander Pron has no current broker registration.
Is Alexander Pron a CFP?
Crossover Capital Brands lists Alexander Pron with the CFP credential (“CFP®”) on its website. CFP Board confirms certification status.
How can I verify Alexander Pron’s record?
Search CRD 5145602 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Alexander Pron’s full registration record.
- Matthew SwendimanChief Compliance Officer