{"url":"https://nivawealth.com/firms/williams-financial-137038","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/137038","regulatoryAum":209922715,"crd":"137038","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"5688437","suffix":null,"lastName":"CINELLI","firstName":"TYLER","middleName":"RICHARD"},{"crd":"7853740","suffix":null,"lastName":"Phippen","firstName":"Meredith","middleName":"Grace"},{"crd":"4006179","suffix":null,"lastName":"SPIRKA","firstName":"DARYL","middleName":"ANN"},{"crd":"4806982","suffix":null,"lastName":"WILLIAMS","firstName":"JAMES","middleName":"JASON"}],"total":4,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-05-03","regulatoryAum":130854881,"clients":259,"employees":6,"offices":3},{"filedOn":"2022-04-05","regulatoryAum":154313952,"clients":237,"employees":5,"offices":3},{"filedOn":"2023-03-03","regulatoryAum":147574395,"clients":244,"employees":7,"offices":3},{"filedOn":"2024-02-27","regulatoryAum":174473081,"clients":260,"employees":7,"offices":3},{"filedOn":"2025-03-11","regulatoryAum":191095167,"clients":251,"employees":7,"offices":3},{"filedOn":"2026-03-26","regulatoryAum":209922715,"clients":267,"employees":7,"offices":3}],"secFileNumber":"801-118678","legalName":"Williams Financial, LLC","displayName":"Williams Financial","slug":"williams-financial-137038","website":null,"logo":{"src":"https://rmkhnxnbeclogprvkfyl.supabase.co/storage/v1/object/public/firm-logos/137038/2ae506216d3bd23f-r1.webp","tone":"light","width":1054,"height":200,"sourceUrl":"https://www.williamsfinancial.net","sourceLabel":"Williams Financial, LLC, website"},"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"HTTPS://WWW.LINKEDIN.COM/COMPANY/williams-financial-llc","founded":"2005","organization":"Vermont limited liability company","fiscalYearEnd":"December","headquarters":{"street":"12 Main Street","city":"North Bennington","state":"VT","stateName":"Vermont","country":"United States","postalCode":"05257"},"tradeNames":[],"registration":{"secApproved":"8 May 2020","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":781845.6896551724,"staff":{"employees":7,"advisory":4,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":209922715,"discretionary":201113871,"discretionaryAccounts":799,"nonDiscretionary":8808844,"nonDiscretionaryAccounts":38,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":4},"clientTypes":[{"label":"Individuals (other than HNW)","clients":198,"regulatoryAum":82338928},{"label":"High-net-worth individuals","clients":63,"regulatoryAum":121722797},{"label":"Pension and profit-sharing plans","clients":3,"fewerThan5":true,"regulatoryAum":4614959},{"label":"Charitable organizations","clients":3,"fewerThan5":true,"regulatoryAum":1246031}],"feePrograms":[{"role":"other","program":"Financial Planning","summary":"Financial planning is a flat fee, generally $6,000 to $8,000 and $8,000 to $16,000 or more for more complex plans, negotiable.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1027069","versionId":1027069,"submittedOn":"2026-03-26","documentName":"WILLIAMS FINANCIAL ADV PART 2A ANNUAL AMENDMENT V.03.26.26"},{"role":"other","program":"Pension Consulting","summary":"Pension consulting is negotiable under the investment advisory contract and billed quarterly in arrears; no rate is stated.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1027069","versionId":1027069,"submittedOn":"2026-03-26","documentName":"WILLIAMS FINANCIAL ADV PART 2A ANNUAL AMENDMENT V.03.26.26"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed_no_numerical_schedule","checkedAt":"2026-10-22T13:20:12.401447+00:00","documents":[{"name":"WILLIAMS FINANCIAL ADV PART 2A ANNUAL AMENDMENT V.03.26.26","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1027069","versionId":1027069,"submittedOn":"2026-03-26"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":203012534}],"custodyNote":"Williams Financial has custody of $59.8M in client assets for 130 clients.","otherCustodians":[],"leadership":[{"name":"James Williams","title":"President/Chief Compliance Officer","crd":"4806982"}],"ownership":[{"label":"James Williams","detail":"President/chief compliance officer in the 75% or more ownership band and a control person, since August 2005."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":2,"privateResidences":0},"listedOfficeAddresses":3,"foreignOffices":[],"officesByState":[{"state":"Massachusetts","offices":1,"addresses":[{"street":"14 Monument Square","city":"Leominster"}]},{"state":"New York","offices":1,"addresses":[{"street":"28 Clinton Street, Suite 2","city":"Saratoga Springs"}]},{"state":"Vermont","offices":1,"addresses":[{"street":"12 Main Street","city":"North Bennington","headquarters":true}]}],"brochureServices":["education planning","estate planning","insurance","philanthropic planning","tax planning"],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"866-986-4469","stateRegisteredReps":4,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients","Pension consulting services"],"financialPlanningClients":"101-250","assetMix":[{"label":"Exchange-traded equity securities","percent":3},{"label":"U.S. government/agency bonds","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":93},{"label":"Cash and cash equivalents","percent":3}],"privateFunds":0},"sources":{"adv1FilingDate":"26 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/137038/PDF/137038.pdf","brochureDate":"26 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1027069","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Williams Financial have?","answer":"Williams Financial has 267 clients and manages $210 million for them, as of March 2026. They include 198 individual clients, 63 high-net-worth individuals, and 3 pension and profit-sharing plans.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 26 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Williams Financial offer?","answer":"Williams Financial provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, education planning, estate planning, insurance, philanthropic planning, and tax planning.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does Williams Financial use?","answer":"Williams Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $203M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Williams Financial have?","answer":"Williams Financial has 4 investment adviser representatives registered with state securities authorities, out of 7 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Williams Financial invest in?","answer":"At the end of its last fiscal year, Williams Financial’s separately managed accounts held 93% registered funds (mutual funds, ETFs, BDCs), 3% exchange-traded equities, 3% cash and equivalents and 1% U.S. government and agency bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Williams Financial?","answer":"Williams Financial’s direct owner is James Williams (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 26 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Williams Financial get paid?","answer":"Williams Financial is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Williams Financial?","answer":"Williams Financial’s main office is at 12 Main Street, North Bennington, VT 05257. Its phone number is 866-986-4469.","source":"Form ADV Part 1A, Item 1.F, filed 26 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":{"url":"https://nivawealth.com/firms/williams-financial-137038/holdings","form":"13F-HR","periodOfReport":"2026-06-30","filedOn":"2026-07-21","filingIndexUrl":"https://www.sec.gov/Archives/edgar/data/1846923/000121465926008749/0001214659-26-008749-index.html","totalValue":193511489,"positionCount":30,"top10Share":0.867598486620089,"top10":[{"issuer":"J P MORGAN EXCHANGE TRADED F","titleOfClass":"INCOME ETF","cusip":"46641Q159","value":51590051,"shares":1120305,"shareType":"SH","priorValue":48422673,"priorShares":1051067},{"issuer":"ISHARES TR","titleOfClass":"CORE S&P500 ETF","cusip":"464287200","value":25780823,"shares":34425,"shareType":"SH","priorValue":21467423,"priorShares":32865},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"FUNDAMENTAL US L","cusip":"808524771","value":17211424,"shares":553422,"shareType":"SH","priorValue":14804935,"priorShares":531596},{"issuer":"PIMCO ETF TR","titleOfClass":"ENHAN SHRT MA AC","cusip":"72201R833","value":17025473,"shares":168887,"shareType":"SH","priorValue":15855582,"priorShares":157657},{"issuer":"VANGUARD INTL EQUITY INDEX F","titleOfClass":"ALLWRLD EX US","cusip":"922042775","value":16620119,"shares":198449,"shareType":"SH","priorValue":14288900,"priorShares":190265},{"issuer":"WISDOMTREE TR","titleOfClass":"US QTLY DIV GRT","cusip":"97717X669","value":14059760,"shares":147038,"shareType":"SH","priorValue":12238670,"priorShares":139329},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"FUNDAMENTAL INTL","cusip":"808524755","value":9210399,"shares":174572,"shareType":"SH","priorValue":8273965,"priorShares":169098},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"US TIPS ETF","cusip":"808524870","value":6162496,"shares":232547,"shareType":"SH","priorValue":5749466,"priorShares":216064},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"US REIT ETF","cusip":"808524847","value":5704870,"shares":240915,"shareType":"SH","priorValue":4941155,"priorShares":229928},{"issuer":"ISHARES TR","titleOfClass":"US SML CAP EQT","cusip":"46434V290","value":4524860,"shares":50761,"shareType":"SH","priorValue":3663253,"priorShares":48526}],"positionsListed":30,"positions":[{"issuer":"J P MORGAN EXCHANGE TRADED F","titleOfClass":"INCOME ETF","cusip":"46641Q159","value":51590051,"shares":1120305,"shareType":"SH","priorValue":48422673,"priorShares":1051067},{"issuer":"ISHARES TR","titleOfClass":"CORE S&P500 ETF","cusip":"464287200","value":25780823,"shares":34425,"shareType":"SH","priorValue":21467423,"priorShares":32865},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"FUNDAMENTAL US L","cusip":"808524771","value":17211424,"shares":553422,"shareType":"SH","priorValue":14804935,"priorShares":531596},{"issuer":"PIMCO ETF TR","titleOfClass":"ENHAN SHRT MA AC","cusip":"72201R833","value":17025473,"shares":168887,"shareType":"SH","priorValue":15855582,"priorShares":157657},{"issuer":"VANGUARD INTL EQUITY INDEX F","titleOfClass":"ALLWRLD EX US","cusip":"922042775","value":16620119,"shares":198449,"shareType":"SH","priorValue":14288900,"priorShares":190265},{"issuer":"WISDOMTREE TR","titleOfClass":"US QTLY DIV GRT","cusip":"97717X669","value":14059760,"shares":147038,"shareType":"SH","priorValue":12238670,"priorShares":139329},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"FUNDAMENTAL INTL","cusip":"808524755","value":9210399,"shares":174572,"shareType":"SH","priorValue":8273965,"priorShares":169098},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"US TIPS ETF","cusip":"808524870","value":6162496,"shares":232547,"shareType":"SH","priorValue":5749466,"priorShares":216064},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"US REIT ETF","cusip":"808524847","value":5704870,"shares":240915,"shareType":"SH","priorValue":4941155,"priorShares":229928},{"issuer":"ISHARES TR","titleOfClass":"US SML CAP EQT","cusip":"46434V290","value":4524860,"shares":50761,"shareType":"SH","priorValue":3663253,"priorShares":48526},{"issuer":"DIMENSIONAL ETF TRUST","titleOfClass":"INTL SMALL CAP E","cusip":"25434V773","value":4068219,"shares":116135,"shareType":"SH","priorValue":3736559,"priorShares":110976},{"issuer":"VANGUARD SCOTTSDALE FDS","titleOfClass":"INT-TERM CORP","cusip":"92206C870","value":3925907,"shares":47500,"shareType":"SH","priorValue":3649238,"priorShares":44100},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"INT-TRM U.S TRES","cusip":"808524854","value":2984870,"shares":121041,"shareType":"SH","priorValue":2802979,"priorShares":112524},{"issuer":"SPDR SERIES TRUST","titleOfClass":"ST TERM HIGH ETF","cusip":"78468R408","value":2923484,"shares":116799,"shareType":"SH","priorValue":2731171,"priorShares":109334},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"EMRG MKTEQ ETF","cusip":"808524706","value":2916693,"shares":80438,"shareType":"SH","priorValue":2513788,"priorShares":76291},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"FUNDAMENTAL US S","cusip":"808524763","value":2183774,"shares":57377,"shareType":"SH","priorValue":1780968,"priorShares":54917},{"issuer":"APPLE INC","titleOfClass":"COM","cusip":"037833100","value":1986456,"shares":6865,"shareType":"SH","priorValue":1885516,"priorShares":7429},{"issuer":"CVS HEALTH CORP","titleOfClass":"COM","cusip":"126650100","value":713258,"shares":6895,"shareType":"SH","priorValue":504152,"priorShares":7020},{"issuer":"EXXON MOBIL CORP","titleOfClass":"COM","cusip":"30231G102","value":579678,"shares":4240,"shareType":"SH","priorValue":996609,"priorShares":5874},{"issuer":"TORONTO DOMINION BK ONT","titleOfClass":"COM NEW","cusip":"891160509","value":382019,"shares":3146,"shareType":"SH","priorValue":293553,"priorShares":3146},{"issuer":"ISHARES TR","titleOfClass":"ESG AWRE USD ETF","cusip":"46435G193","value":374421,"shares":16173,"shareType":"SH"},{"issuer":"BLACKROCK ETF TRUST","titleOfClass":"ISHA US AWAR ETF","cusip":"09290C509","value":357768,"shares":4463,"shareType":"SH"},{"issuer":"ISHARES TR","titleOfClass":"ESG AWR US AGRGT","cusip":"46435U549","value":321945,"shares":6791,"shareType":"SH"},{"issuer":"ADVANCED MICRO DEVICES INC","titleOfClass":"COM","cusip":"007903107","value":304397,"shares":524,"shareType":"SH"},{"issuer":"ISHARES TR","titleOfClass":"ESG AWR MSCI USA","cusip":"46435G425","value":300157,"shares":1834,"shareType":"SH"},{"issuer":"MICROSOFT CORP","titleOfClass":"COM","cusip":"594918104","value":289161,"shares":775,"shareType":"SH","priorValue":320227,"priorShares":865},{"issuer":"INTERNATIONAL BUSINESS MACHS","titleOfClass":"COM","cusip":"459200101","value":264619,"shares":941,"shareType":"SH","priorValue":228089,"priorShares":941},{"issuer":"ISHARES TR","titleOfClass":"ESG MSCI KLD ETF","cusip":"464288570","value":251690,"shares":1768,"shareType":"SH"},{"issuer":"SYSCO CORP","titleOfClass":"COM","cusip":"871829107","value":247684,"shares":2963,"shareType":"SH","priorValue":211382,"priorShares":2963},{"issuer":"AMAZON COM INC","titleOfClass":"COM","cusip":"023135106","value":245014,"shares":1028,"shareType":"SH","priorValue":223057,"priorShares":1071}]},"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}