{"url":"https://nivawealth.com/firms/wellth-advisory-services-330537","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/330537","regulatoryAum":26677833474,"crd":"330537","secFileNumber":"801-130037","legalName":"Wellth Advisory Services, LLC","displayName":"Wellth Advisory Services","website":null,"founded":null,"organization":"Nevada limited liability company","fiscalYearEnd":"December","headquarters":{"street":"","city":"","state":"","stateName":"","country":"","postalCode":null},"tradeNames":["Strategic Retirement Partners (SRP)"],"registration":{"secApproved":"26 April 2024","noticeFilings":null,"latestNoticeFiling":null},"staff":{"employees":74,"advisory":73,"brokerDealerReps":27,"insuranceAgents":33,"promoters":6},"aum":{"discretionary":9372111875,"discretionaryAccounts":2541,"nonDiscretionary":17305721599,"nonDiscretionaryAccounts":1348,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":10},"clientTypes":[{"label":"Individuals (other than HNW)","clients":2188,"regulatoryAum":372340239},{"label":"High-net-worth individuals","clients":246,"regulatoryAum":389515479},{"label":"Pension and profit-sharing plans","clients":1406,"regulatoryAum":25874836218},{"label":"Charitable organizations","clients":13,"regulatoryAum":26701597},{"label":"Corporations and other businesses","clients":34,"regulatoryAum":14439941}],"fees":[],"feeNotes":[],"custodians":[{"name":"Empower Financial Services, Inc.","shortName":"Empower","location":"Greenwood Village, CO","smaAssets":2285703500},{"name":"Principal Securities, Inc.","shortName":"Principal Securities","location":"Des Moines, IA","smaAssets":3262924830}],"custodyNote":"Wellth Advisory Services does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Jeffrey Cullen","title":"Chief Executive Officer","crd":"4408760"},{"name":"Deane Mayerhofer","title":"Chief Operating Officer","crd":"5647294"},{"name":"Sarah Hughes","title":"Chief Compliance Officer","crd":"4507017"}],"ownership":[{"label":"SRP Holdings Group, LLC","detail":"Sole owner in the 75% or more ownership band, since October 2015."},{"label":"Cullen Financial Group, Inc.","detail":"Indirect owner: a general partner of SRP Holdings Group, LLC in the 25% to 50% band, since July 2003.","parent":"SRP Holdings Group, LLC"},{"label":"Jeffrey Cullen","detail":"Indirect owner: a partner of Cullen Financial Group, Inc. in the 25% to 50% band and a control person, since July 2003.","parent":"Cullen Financial Group, Inc."},{"label":"Rebecca Cullen","detail":"Indirect owner: a partner of Cullen Financial Group, Inc. in the 25% to 50% band, since July 2003.","parent":"Cullen Financial Group, Inc."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":31,"privateResidences":13},"listedOfficeAddresses":20,"officesByState":[{"state":"California","offices":3,"addresses":[{"street":"1733 Woodside RD","city":"Redwood City"},{"street":"500 Silver Spur RD","city":"Palos Verdes"},{"street":"2014 Tulare ST","city":"Fresno"}]},{"state":"Florida","offices":2,"addresses":[{"street":"24246 Euphoria Drive","city":"Venice"},{"street":"874 Brightwater Circle","city":"Maitland"}]},{"state":"Indiana","offices":2,"addresses":[{"street":"2200 Lake Ave.","city":"Fort Wayne"},{"street":"925 Silver Valley Circle","city":"Greenwood"}]},{"state":"Iowa","offices":1,"addresses":[{"street":"2900 100th Street","city":"Urbandale"}]},{"state":"Michigan","offices":1,"addresses":[{"street":"18600 Northville RD.","city":"Northville"}]},{"state":"Nevada","offices":1,"addresses":[{"street":"8180 Rafael Riveria Way","city":"Las Vegas"}]},{"state":"New York","offices":2,"addresses":[{"street":"801 Main Street","city":"Buffalo"},{"street":"155 Culver RD. #200","city":"Rochester"}]},{"state":"Ohio","offices":2,"addresses":[{"street":"1093 Medina Road","city":"Medina"},{"street":"5008 Pine Creek DR.","city":"Westerville"}]},{"state":"Oklahoma","offices":1,"addresses":[{"street":"2727 East 21st ST.","city":"Tulsa"}]},{"state":"Rhode Island","offices":1,"addresses":[{"street":"42 Weybosset ST","city":"Providence"}]},{"state":"Texas","offices":1,"addresses":[{"street":"11211 Taylor Draper Lane","city":"Austin"}]},{"state":"Virginia","offices":1,"addresses":[{"street":"200 River Don","city":"Williamsburg"}]},{"state":"Wisconsin","offices":1,"addresses":[{"street":"17145 W. Bluemound RD.","city":"Brookfield"}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"866-777-4015","stateRegisteredReps":73,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients","Pension consulting services","Selection of other advisers (including private fund managers)","Educational seminars/workshops"],"financialPlanningClients":"51-100","assetMix":[{"label":"Exchange-traded equity securities","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":98},{"label":"Other","percent":1,"detail":"Fractionalized Percentages of Every Other Category Other Than the Two Listed Above."}],"privateFunds":0},"sources":{"adv1FilingDate":"31 August 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/330537/PDF/330537.pdf","brochureDate":null,"brochureUrl":null,"iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Wellth Advisory Services have?","answer":"Wellth Advisory Services has 3,887 clients and manages $26.7 billion for them, as of August 2026. They include 2,188 other individuals, 1,406 pension and profit-sharing plans and 246 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 31 August 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Wellth Advisory Services offer?","answer":"Wellth Advisory Services provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers and educational seminars.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does Wellth Advisory Services use?","answer":"Wellth Advisory Services’ separately managed account assets are held at Principal Securities, Inc. (Des Moines, IA), with $3,262,924,830 and Empower Financial Services, Inc. (Greenwood Village, CO), with $2,285,703,500. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 August 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Wellth Advisory Services have?","answer":"Wellth Advisory Services has 73 investment adviser representatives registered with state securities authorities, out of 74 employees, and 73 perform investment advisory functions. 27 are registered representatives of a broker-dealer and 33 are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Wellth Advisory Services invest in?","answer":"At the end of its last fiscal year, Wellth Advisory Services’ separately managed accounts held 98% registered funds (mutual funds, ETFs, BDCs), 1% exchange-traded equities and 1% fractionalized percentages of every other category other than the two listed above.. It advises no private funds of its own.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Wellth Advisory Services?","answer":"Wellth Advisory Services is owned through a chain of holding companies by Jeffrey and Rebecca Cullen. Its direct owner is SRP Holdings Group, LLC (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 31 August 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Wellth Advisory Services get paid?","answer":"Wellth Advisory Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva Wealth is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}