{"url":"https://nivawealth.com/firms/we-alliance-wealth-advisors-175405","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/175405","regulatoryAum":233075774,"crd":"175405","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"6694040","suffix":null,"lastName":"Bougher","firstName":"Justin","middleName":"Riley"},{"crd":"7623863","suffix":null,"lastName":"Thompson","firstName":"Rodney","middleName":"Kent"},{"crd":"2163092","suffix":null,"lastName":"WHEELER","firstName":"TERRY","middleName":"DEAN"}],"total":3,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-04-30","regulatoryAum":155617633,"clients":212,"employees":7,"offices":1},{"filedOn":"2022-04-13","regulatoryAum":173609802,"clients":203,"employees":7,"offices":1},{"filedOn":"2023-04-27","regulatoryAum":196535673,"clients":260,"employees":7,"offices":1},{"filedOn":"2024-05-16","regulatoryAum":196788081,"clients":318,"employees":7,"offices":1},{"filedOn":"2025-07-11","regulatoryAum":206576766,"clients":327,"employees":7,"offices":1},{"filedOn":"2026-07-29","regulatoryAum":233075774,"clients":265,"employees":8,"offices":1}],"secFileNumber":"801-113406","legalName":"We Alliance Wealth Advisors, Inc.","displayName":"WE Alliance Wealth Advisors","slug":"we-alliance-wealth-advisors-175405","website":"https://weriaadvisors.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":"2015","organization":"Nevada corporation","fiscalYearEnd":"December","headquarters":{"street":"3001 Douglas BLVD, Ste. 142","city":"Roseville","state":"CA","stateName":"California","country":"United States","postalCode":"95661"},"tradeNames":["Strategic Wealth Advisory Group"],"registration":{"secApproved":"8 June 2018","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":879531.2226415095,"staff":{"employees":8,"advisory":3,"brokerDealerReps":0,"insuranceAgents":6,"promoters":0},"aum":{"regulatory":233075774,"discretionary":230075774,"discretionaryAccounts":258,"nonDiscretionary":3000000,"nonDiscretionaryAccounts":7,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":235,"regulatoryAum":120253945},{"label":"High-net-worth individuals","clients":30,"regulatoryAum":112821829}],"feePrograms":[{"role":"other","program":"Financial planning","summary":"Fixed-fee plans are negotiated between $495 and $10,000, paid in full in advance but never more than six months ahead; hourly planning is negotiated between $50 and $300, paid in arrears.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1019893","versionId":1019893,"submittedOn":"2026-03-17","documentName":"WE ALLIANCE BROCHURE"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed_no_numerical_schedule","checkedAt":"2026-10-22T15:09:52.700059+00:00","documents":[{"name":"WE ALLIANCE BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1019893","versionId":1019893,"submittedOn":"2026-03-17"}]},"custodians":[{"name":"Equity Trust Company","shortName":"Equity Trust","location":"Westlake, OH","smaAssets":71346407},{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":54233499},{"name":"North American","shortName":"North American","location":"West Des Moines, IA","smaAssets":29189857}],"custodyNote":"WE Alliance Wealth Advisors does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Matthew Williams","title":"Chief Compliance Officer","crd":"3183222"},{"name":"Terry Wheeler","title":"CEO","crd":"2163092"}],"ownership":[{"label":"Terry Wheeler","detail":"Ceo in the 75% or more ownership band and a control person, since January 2015."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"California","offices":1,"addresses":[{"street":"3001 Douglas BLVD, Ste. 142","city":"Roseville","headquarters":true}]}],"brochureServices":["education planning","insurance"],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"916-325-0130","stateRegisteredReps":3,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Other"],"financialPlanningClients":"251-500","assetMix":[{"label":"Exchange-traded equity securities","percent":1},{"label":"Investment grade corporate bonds","percent":9},{"label":"Securities issued by registered investment companies or business development companies","percent":24},{"label":"Securities issued by pooled investment vehicles (other than registered investment companies)","percent":43},{"label":"Cash and cash equivalents","percent":3},{"label":"Other","percent":24,"detail":"Insurance Products"}],"privateFunds":0},"sources":{"adv1FilingDate":"29 July 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/175405/PDF/175405.pdf","brochureDate":"17 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1019893","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does WE Alliance Wealth Advisors have?","answer":"WE Alliance Wealth Advisors has 265 clients and manages $233 million for them, as of July 2026. They include 235 individual clients and 30 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 29 July 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does WE Alliance Wealth Advisors offer?","answer":"WE Alliance Wealth Advisors provides financial planning, portfolio management for individuals and small businesses, education planning, and insurance.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does WE Alliance Wealth Advisors use?","answer":"WE Alliance Wealth Advisors’ separately managed account assets are held at Equity Trust Company (Westlake, OH), with $71.3M, Charles Schwab & Co., Inc. (Westlake, TX), with $54.2M and North American (West Des Moines, IA), with $29.2M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 29 July 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does WE Alliance Wealth Advisors have?","answer":"WE Alliance Wealth Advisors has 3 investment adviser representatives registered with state securities authorities, out of 8 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 6 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does WE Alliance Wealth Advisors invest in?","answer":"At the end of its last fiscal year, WE Alliance Wealth Advisors’ separately managed accounts held 43% pooled vehicles (private funds and similar), 24% registered funds (mutual funds, ETFs, BDCs), 24% other, 9% investment grade corporate bonds, 3% cash and equivalents and 1% exchange-traded equities. The 24% other category is described as: Insurance Products.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns WE Alliance Wealth Advisors?","answer":"WE Alliance Wealth Advisors’ direct owner is Terry Wheeler (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 29 July 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does WE Alliance Wealth Advisors get paid?","answer":"WE Alliance Wealth Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact WE Alliance Wealth Advisors?","answer":"WE Alliance Wealth Advisors’ main office is at 3001 Douglas BLVD, Ste. 142, Roseville, CA 95661. Its phone number is 916-325-0130. Its website is weriaadvisors.com.","source":"Form ADV Part 1A, Item 1.F, filed 29 July 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}