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Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 25 February 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Wayfinding Financial have?","answer":"Wayfinding Financial has 0 investment adviser representatives registered with state securities authorities, out of 5 employees, and 2 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Wayfinding Financial invest in?","answer":"At the end of its last fiscal year, Wayfinding Financial’s separately managed accounts held 54% registered funds (mutual funds, ETFs, BDCs), 30% exchange-traded equities, 8% cash and equivalents, 7% state and local bonds and 1% investment grade corporate bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Wayfinding Financial?","answer":"Wayfinding Financial’s direct owners are Trent O'Neal (75% or more) and Cathie Arthurs (10% to 25%).","source":"Form ADV Part 1A, Schedules A and B, filed 25 February 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Wayfinding Financial get paid?","answer":"Wayfinding Financial is paid through a percentage of assets under management, hourly charges and fixed fees. 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