{"url":"https://nivawealth.com/firms/varra-wealth-management-324044","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/324044","regulatoryAum":305597234,"crd":"324044","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"6794514","suffix":null,"lastName":"Danaher","firstName":"Matthew","middleName":"Brian"},{"crd":"5589413","suffix":null,"lastName":"DUNFORD","firstName":"CAMERON","middleName":"FRANKLIN"},{"crd":"5621121","suffix":null,"lastName":"JOHNSON","firstName":"JAMES","middleName":"STANLEY"},{"crd":"7764982","suffix":null,"lastName":"Sloat","firstName":"Chanda","middleName":"Nicole"},{"crd":"4508190","suffix":null,"lastName":"VARRA","firstName":"GINA","middleName":"MARIE"}],"total":5,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2023-05-10","regulatoryAum":106881022,"clients":155,"employees":4,"offices":1},{"filedOn":"2024-05-30","regulatoryAum":196580012,"clients":403,"employees":5,"offices":1},{"filedOn":"2025-07-14","regulatoryAum":237502237,"clients":430,"employees":5,"offices":1},{"filedOn":"2026-05-22","regulatoryAum":305597234,"clients":525,"employees":8,"offices":1}],"secFileNumber":"801-127022","legalName":"Varra Wealth Management LLC","displayName":"Varra Wealth Management","slug":"varra-wealth-management-324044","website":"https://varrafinancial.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/varra-financial-associates/","founded":null,"organization":"Colorado limited liability company","fiscalYearEnd":"December","headquarters":{"street":"1849 Cherry St., Unit 16","city":"Louisville","state":"CO","stateName":"Colorado","country":"United States","postalCode":"80027"},"tradeNames":["Varra Financial"],"registration":{"secApproved":"9 December 2022","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":594934.7342519684,"staff":{"employees":8,"advisory":7,"brokerDealerReps":5,"insuranceAgents":6,"promoters":0},"aum":{"regulatory":305597234,"discretionary":5227817,"discretionaryAccounts":9,"nonDiscretionary":300369417,"nonDiscretionaryAccounts":1199,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":19},"clientTypes":[{"label":"Individuals (other than HNW)","clients":416,"regulatoryAum":116280161},{"label":"High-net-worth individuals","clients":92,"regulatoryAum":185946684},{"label":"Charitable organizations","clients":16,"regulatoryAum":2515451},{"label":"Corporations and other businesses","clients":1,"fewerThan5":true,"regulatoryAum":854938}],"feePrograms":[{"role":"main","program":"Portfolio Management Fees","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1060570","versionId":1060570,"ratePeriod":"annual","fee_billing":"both","submittedOn":"2026-10-08","documentName":"FORM ADV PART 2A - VARRA WEALTH MANAGEMENT LLC","fee_rate_low":0.5,"fee_rate_high":1,"fee_negotiable":null,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Financial planning","summary":"Fixed fee for creating a financial plan, negotiated between $2,500 and $25,000; 50% may be paid in advance.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1060570","versionId":1060570,"submittedOn":"2026-10-08","documentName":"FORM ADV PART 2A - VARRA WEALTH MANAGEMENT LLC"},{"role":"other","program":"Pension consulting","summary":"Asset-based fee of 0.50% on assets up to $2,000,000 and 0.40% above, billed monthly in arrears; these fees are generally negotiable.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1060570","versionId":1060570,"submittedOn":"2026-10-08","documentName":"FORM ADV PART 2A - VARRA WEALTH MANAGEMENT LLC"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T17:22:52.6543+00:00","documents":[{"name":"FORM ADV PART 2A - VARRA WEALTH MANAGEMENT LLC","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1060570","versionId":1060570,"submittedOn":"2026-10-08"}]},"custodians":[{"name":"LPL Financial LLC","shortName":"LPL Financial","location":"Fort Mill, SC","smaAssets":30557479},{"name":"SEI Private Trust Company","shortName":"SEI Private Trust","location":"Oaks, PA","smaAssets":275039735}],"custodyNote":"Varra Wealth Management does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"James Johnson","title":"President, CCO","crd":"5621121"},{"name":"Cameron Dunford","title":"CEO","crd":"5589413"},{"name":"Gina Varra","title":"Partner, Founder","crd":"4508190"}],"ownership":[{"label":"Gina Varra","detail":"Partner, founder in the 10% to 25% ownership band and a control person, since January 2011."},{"label":"Cameron Dunford","detail":"Ceo in the 25% to 50% ownership band and a control person, since July 2018."},{"label":"James Johnson","detail":"President, cco in the 25% to 50% ownership band and a control person, since January 2021."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Colorado","offices":1,"addresses":[{"street":"1849 Cherry St., Unit 16","city":"Louisville","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"303-665-2822","stateRegisteredReps":5,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Pension consulting services"],"financialPlanningClients":"251-500","assetMix":[{"label":"Exchange-traded equity securities","percent":8},{"label":"U.S. government/agency bonds","percent":4},{"label":"U.S. state and local bonds","percent":10},{"label":"Investment grade corporate bonds","percent":6},{"label":"Non-investment grade corporate bonds","percent":2},{"label":"Securities issued by registered investment companies or business development companies","percent":62},{"label":"Cash and cash equivalents","percent":8}],"privateFunds":0},"sources":{"adv1FilingDate":"22 May 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/324044/PDF/324044.pdf","brochureDate":"8 October 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1060570","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Varra Wealth Management have?","answer":"Varra Wealth Management has 525 clients and manages $306 million for them, as of May 2026. They include 416 individual clients, 92 high-net-worth individuals and 16 charitable organizations.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 22 May 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Varra Wealth Management offer?","answer":"Varra Wealth Management provides financial planning, portfolio management for individuals and small businesses, and pension consulting.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Varra Wealth Management charge?","answer":"Varra Wealth Management charges 0.50%–1.00% a year for its Portfolio Management Fees. The fee is billed in advance or in arrears.","source":"FORM ADV PART 2A - VARRA WEALTH MANAGEMENT LLC, filed 8 October 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Varra Wealth Management use?","answer":"Varra Wealth Management’s separately managed account assets are held at SEI Private Trust Company (Oaks, PA), with $275M and LPL Financial LLC (Fort Mill, SC), with $30.6M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 22 May 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Varra Wealth Management have?","answer":"Varra Wealth Management has 5 investment adviser representatives registered with state securities authorities, out of 8 employees, and 7 perform investment advisory functions. 5 employees are registered representatives of a broker-dealer and 6 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Varra Wealth Management invest in?","answer":"At the end of its last fiscal year, Varra Wealth Management’s separately managed accounts held 62% registered funds (mutual funds, ETFs, BDCs), 10% state and local bonds, 8% exchange-traded equities, 8% cash and equivalents, 6% investment grade corporate bonds, 4% U.S. government and agency bonds and 2% high-yield corporate bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Varra Wealth Management?","answer":"Varra Wealth Management’s direct owners are Gina Varra, Cameron Dunford and James Johnson, each holding 50% or less.","source":"Form ADV Part 1A, Schedules A and B, filed 22 May 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Varra Wealth Management get paid?","answer":"Varra Wealth Management is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Varra Wealth Management?","answer":"Varra Wealth Management’s main office is at 1849 Cherry St., Unit 16, Louisville, CO 80027. Its phone number is 303-665-2822. Its website is varrafinancial.com.","source":"Form ADV Part 1A, Item 1.F, filed 22 May 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}