{"url":"https://nivawealth.com/firms/up-north-financial-150996","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/150996","regulatoryAum":203787588,"crd":"150996","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"802730","suffix":null,"lastName":"FLYNN","firstName":"WILLIAM","middleName":"FRANCIS"},{"crd":"2190754","suffix":null,"lastName":"HERMAN","firstName":"MARK","middleName":"DONALD"}],"total":2,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-03-25","regulatoryAum":107167681,"clients":250,"employees":2,"offices":1},{"filedOn":"2022-03-24","regulatoryAum":133962045,"clients":270,"employees":2,"offices":1},{"filedOn":"2023-03-22","regulatoryAum":128507098,"clients":323,"employees":2,"offices":1},{"filedOn":"2024-03-07","regulatoryAum":165227714,"clients":350,"employees":2,"offices":1},{"filedOn":"2025-03-17","regulatoryAum":186101656,"clients":334,"employees":4,"offices":1},{"filedOn":"2026-03-27","regulatoryAum":203787588,"clients":337,"employees":4,"offices":1}],"secFileNumber":"801-120926","legalName":"Up 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fee","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1029535","versionId":1029535,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-03-27","documentName":"UP NORTH FINANCIAL, LLC DISCLOSURE BROCHURE","fee_rate_low":0.25,"fee_rate_high":2,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Financial planning and consulting","summary":"Financial planning and consulting are fixed fees, negotiable, generally up to $5,000 depending on the level and scope of services.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1029535","versionId":1029535,"submittedOn":"2026-03-27","documentName":"UP NORTH FINANCIAL, LLC DISCLOSURE BROCHURE"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T13:59:02.001405+00:00","documents":[{"name":"UP NORTH FINANCIAL, LLC DISCLOSURE BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1029535","versionId":1029535,"submittedOn":"2026-03-27"}]},"custodians":[{"name":"Fidelity Brokerage Services LLC","shortName":"Fidelity","location":"Smithfield, RI","smaAssets":185840065}],"custodyNote":"Up North Financial has custody of $30.4M in client assets for 131 clients.","otherCustodians":[],"leadership":[{"name":"Mark Herman","title":"Managing Member / Chief Compliance Officer","crd":"2190754"}],"ownership":[{"label":"Mark Herman","detail":"Managing member / chief compliance officer in the 75% or more ownership band and a control person, since August 2009."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Michigan","offices":1,"addresses":[{"street":"223 East State Street, Suite 200","city":"Traverse City","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"231-929-9300","stateRegisteredReps":2,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses"],"financialPlanningClients":"11-25","assetMix":[{"label":"Exchange-traded equity securities","percent":35},{"label":"U.S. state and local bonds","percent":3},{"label":"Securities issued by registered investment companies or business development companies","percent":40},{"label":"Cash and cash equivalents","percent":20}],"privateFunds":0},"sources":{"adv1FilingDate":"27 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/150996/PDF/150996.pdf","brochureDate":"27 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1029535","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Up North Financial have?","answer":"Up North Financial has 337 clients and manages $204 million for them, as of March 2026. They include 280 individual clients and 57 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 27 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Up North Financial offer?","answer":"Up North Financial provides financial planning and portfolio management for individuals and small businesses.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Up North Financial charge?","answer":"Up North Financial charges 0.25%–2.00% a year for its Investment management fee. The fee is billed in advance and is negotiable.","source":"UP NORTH FINANCIAL, LLC DISCLOSURE BROCHURE, filed 27 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Up North Financial use?","answer":"Up North Financial’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $186M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 27 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Up North Financial have?","answer":"Up North Financial has 2 investment adviser representatives registered with state securities authorities, out of 4 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Up North Financial invest in?","answer":"At the end of its last fiscal year, Up North Financial’s separately managed accounts held 40% registered funds (mutual funds, ETFs, BDCs), 35% exchange-traded equities, 20% cash and equivalents and 3% state and local bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Up North Financial?","answer":"Up North Financial’s direct owner is Mark Herman (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 27 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Up North Financial get paid?","answer":"Up North Financial is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Up North Financial?","answer":"Up North Financial’s main office is at 223 East State Street, Suite 200, Traverse City, MI 49684. Its phone number is 231-929-9300.","source":"Form ADV Part 1A, Item 1.F, filed 27 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}