{"url":"https://nivawealth.com/firms/underdog-wealth-management-152998","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/152998","regulatoryAum":111880222,"crd":"152998","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"4718349","suffix":null,"lastName":"BRINDA","firstName":"ANTHONY","middleName":"NOVAK"},{"crd":"1366741","suffix":null,"lastName":"BROWN","firstName":"SCOTT","middleName":"ANDREW"}],"total":2,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"secFileNumber":"801-136619","legalName":"Underdog Wealth Management, LLC","displayName":"UnderDog Wealth Management","slug":"underdog-wealth-management-152998","website":"https://underdogwealthmanagement.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Minnesota limited liability company","fiscalYearEnd":"December","headquarters":{"street":"13762 Reimer Drive N","city":"Maple Grove","state":"MN","stateName":"Minnesota","country":"United States","postalCode":"55311"},"tradeNames":[],"registration":{"secApproved":"1 July 2026","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":262500.4104477612,"staff":{"employees":2,"advisory":2,"brokerDealerReps":0,"insuranceAgents":1,"promoters":0},"aum":{"regulatory":111880222,"discretionary":0,"discretionaryAccounts":0,"nonDiscretionary":111880222,"nonDiscretionaryAccounts":892,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":349,"regulatoryAum":51060422},{"label":"High-net-worth individuals","clients":53,"regulatoryAum":54464743},{"label":"Pension and profit-sharing plans","clients":6,"regulatoryAum":6355057}],"feePrograms":[{"role":"main","program":"Wealth Management Fees","feeBasis":"ceiling","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1046811","versionId":1046811,"ratePeriod":"annual","fee_billing":"arrears","submittedOn":"2026-06-01","documentName":"UNDERDOG ADV 2A","fee_rate_low":null,"fee_rate_high":1.75,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Financial Planning and Consulting","summary":"Personalized financial planning is billed at $250 per hour, with an estimate before the project; fees are generally payable when the plan is presented and are negotiable.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1046811","versionId":1046811,"submittedOn":"2026-06-01","documentName":"UNDERDOG ADV 2A"},{"role":"other","program":"Retirement Plan and IRA Services","summary":"Retirement plan and IRA clients pay a negotiated fee schedule, billed in arrears; commissions and 12b-1 fees received are offset against the advisory fee.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1046811","versionId":1046811,"submittedOn":"2026-06-01","documentName":"UNDERDOG ADV 2A"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T14:05:27.659907+00:00","documents":[{"name":"UNDERDOG ADV 2A","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1046811","versionId":1046811,"submittedOn":"2026-06-01"}]},"custodians":[{"name":"Altruist Financial LLC","shortName":"Altruist","location":"Culver City, CA","smaAssets":105525165}],"custodyNote":"UnderDog Wealth Management does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Anthony Brinda","title":"Managing Member & Chief Compliance Officer","crd":"4718349"}],"ownership":[{"label":"Anthony Brinda","detail":"Managing member & chief compliance officer in the 75% or more ownership band and a control person, since February 2010."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Minnesota","offices":1,"addresses":[{"street":"13762 Reimer Drive N","city":"Maple Grove","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"763-497-3000","stateRegisteredReps":2,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Other"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses"],"financialPlanningClients":"1-10","assetMix":[{"label":"Exchange-traded equity securities","percent":8},{"label":"Securities issued by registered investment companies or business development companies","percent":90},{"label":"Cash and cash equivalents","percent":2}],"privateFunds":0},"sources":{"adv1FilingDate":"30 June 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/152998/PDF/152998.pdf","brochureDate":"1 June 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1046811","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does UnderDog Wealth Management have?","answer":"UnderDog Wealth Management has 408 clients and manages $112 million for them, as of June 2026. They include 349 individual clients, 53 high-net-worth individuals, and 6 pension and profit-sharing plans.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 30 June 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does UnderDog Wealth Management offer?","answer":"UnderDog Wealth Management provides financial planning and portfolio management for individuals and small businesses.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does UnderDog Wealth Management charge?","answer":"UnderDog Wealth Management charges up to 1.75% a year for its Wealth Management Fees. The fee is billed in arrears and is negotiable.","source":"UNDERDOG ADV 2A, filed 1 June 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does UnderDog Wealth Management use?","answer":"UnderDog Wealth Management’s separately managed account assets are held at Altruist Financial LLC (Culver City, CA), with $106M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 June 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does UnderDog Wealth Management have?","answer":"UnderDog Wealth Management has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does UnderDog Wealth Management invest in?","answer":"At the end of its last fiscal year, UnderDog Wealth Management’s separately managed accounts held 90% registered funds (mutual funds, ETFs, BDCs), 8% exchange-traded equities and 2% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns UnderDog Wealth Management?","answer":"UnderDog Wealth Management’s direct owner is Anthony Brinda (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 30 June 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does UnderDog Wealth Management get paid?","answer":"UnderDog Wealth Management is paid through a percentage of assets under management, hourly charges and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact UnderDog Wealth Management?","answer":"UnderDog Wealth Management’s main office is at 13762 Reimer Drive N, Maple Grove, MN 55311. Its phone number is 763-497-3000. Its website is underdogwealthmanagement.com.","source":"Form ADV Part 1A, Item 1.F, filed 30 June 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}