{"url":"https://nivawealth.com/firms/truist-advisory-services-283390","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/283390","regulatoryAum":77391727185,"crd":"283390","secFileNumber":"801-107729","legalName":"Truist Advisory Services, Inc.","displayName":"Truist Advisory Services","website":"https://www.truist.com/wealth/tas-disclosure","founded":null,"organization":"Delaware corporation","fiscalYearEnd":"December","headquarters":{"street":"303 Peachtree Street, 2nd Floor","city":"Atlanta","state":"GA","stateName":"Georgia","country":"United States","postalCode":"30303"},"tradeNames":[],"registration":{"secApproved":"18 May 2016","noticeFilings":null,"latestNoticeFiling":null},"staff":{"employees":2461,"advisory":2360,"brokerDealerReps":2001,"insuranceAgents":1706,"promoters":0},"aum":{"discretionary":62780713044,"discretionaryAccounts":114918,"nonDiscretionary":14611014141,"nonDiscretionaryAccounts":14389,"wrapProgram":76897775272,"nonUsClientsPct":1,"nonAumClients":509},"clientTypes":[{"label":"Individuals (other than HNW)","clients":93619,"regulatoryAum":23055740573},{"label":"High-net-worth individuals","clients":32526,"regulatoryAum":47620545582},{"label":"Banking or thrift institutions","clients":5,"regulatoryAum":26850486},{"label":"Pension and profit-sharing plans","clients":147,"regulatoryAum":39586926},{"label":"Charitable organizations","clients":75,"regulatoryAum":63581667},{"label":"State or municipal government entities","clients":6,"regulatoryAum":42989634},{"label":"Corporations and other businesses","clients":2186,"regulatoryAum":5488261866},{"label":"Other","clients":743,"regulatoryAum":1054170451}],"fees":[],"feeNotes":[],"custodians":[{"name":"National Financial Services LLC","shortName":"Fidelity","location":"Boston, MA","smaAssets":67225202528},{"name":"Truist Investment Services, Inc.","shortName":"Truist Investment Services","location":"Atlanta, GA","smaAssets":9600394758}],"custodyNote":"Truist Advisory Services has custody of client assets.","otherCustodians":[],"leadership":[{"name":"Bryan Cram","title":"President, Chief Executive Officer and Vice Chairman","crd":"2723431"},{"name":"Patricia Centeno","title":"Director, Chief Compliance Officer, Senior Vice President","crd":"2239528"},{"name":"Jeffrey Dunn","title":"Director, Executive Vice President","crd":"4228631"},{"name":"Tonya Tyson","title":"Director, Assistant Secretary, Chief Operations Officer, Senior Vice President","crd":"1987448"},{"name":"Leah Wehinger","title":"Director, Executive Vice President, Head of Investment Advice and Solutions","crd":"1719505"},{"name":"Evelyn Callender","title":"Treasurer and Chief Financial Officer","crd":"7591739"},{"name":"Cecilia Mavico","title":"Secretary, Chief Operating Officer, Senior Vice Chairman","crd":"3261303"},{"name":"Brian Dowhower","title":"Chairman of the Board","crd":"4202574"},{"name":"Keith Lerner","title":"Chief Investment Officer","crd":"2961603"},{"name":"Scott Stearsman","title":"Director","crd":"4067766"}],"ownership":[{"label":"Truist Financial Corporation","detail":"Owner in the 75% or more ownership band and a control person, since December 2019."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":2881,"privateResidences":0},"listedOfficeAddresses":50,"officesByState":[{"state":"District of Columbia","offices":22,"addresses":[{"street":"1445 New York Ave NW","city":"Washington"},{"street":"6422 Georgia Ave NW","city":"Washington"},{"street":"1100 G Street, N.W.","city":"Washington"},{"street":"1445 New York Avenue NW","city":"Washington"},{"street":"1445 New York Avenue, NW","city":"Washington"},{"street":"360 H ST Ne","city":"Washington"},{"street":"3402 Wisconsin Avenue N","city":"Washington"},{"street":"2350 Washington Place Ne","city":"Washington"},{"street":"300 Pennsylvania Avenue","city":"Washington"},{"street":"900 17th Street NW","city":"Washington"},{"street":"1445 New York Avenue NW","city":"Washington"},{"street":"5000 Connecticut Avenue","city":"Washington"},{"street":"1804 14th ST NW","city":"Washington"},{"street":"1340 Marion Barry Av","city":"Washington"},{"street":"1801 Adams Mill RD N","city":"Washington"},{"street":"1445 New York Avenue","city":"Washington"},{"street":"1150 Connecticut Ave NW","city":"Washington"},{"street":"2929 M Street NW","city":"Washington"},{"street":"1369 Connecticut Ave","city":"Washington"},{"street":"3301 New Mexico Ave","city":"Washington"},{"street":"100 M Street, Se","city":"Washington"},{"street":"3101 14th Street NW","city":"Washington"}]},{"state":"Florida","offices":3,"addresses":[{"street":"7455 Chancellor Drive","city":"Orlando"},{"street":"201 Alhambra Cir","city":"Coral Gables"},{"street":"7455 Chancellor DR","city":"Orlando"}]},{"state":"Georgia","offices":9,"addresses":[{"street":"303 Peachtree Street, 2nd Floor","city":"Atlanta","headquarters":true},{"street":"740 Battery Ave., Se","city":"Atlanta"},{"street":"303 Peachtree ST Ne","city":"Atlanta"},{"street":"2520 Northwinds Pkwy","city":"Alpharetta"},{"street":"303 Peachtree RD N","city":"Atlanta"},{"street":"303 Peachtree ST, Ne","city":"Atlanta"},{"street":"303 Peachtree ST, Ne","city":"Atlanta"},{"street":"303 Peachtree ST, Ne","city":"Atlanta"},{"street":"303 Peachtree ST, Ne","city":"Atlanta"}]},{"state":"North Carolina","offices":11,"addresses":[{"street":"214 N Tryon ST","city":"Charlotte"},{"street":"1001 Semmes Ave","city":"Richmond"},{"street":"214 N Tryon ST","city":"Charlotte"},{"street":"214 N Tryon ST","city":"Charlotte"},{"street":"214 N. Tryon Street","city":"Charlotte"},{"street":"3605 Glenwood Ave","city":"Raleigh"},{"street":"110 S Stratford RD","city":"Winston-Salem"},{"street":"3605 Glenwood Ave","city":"Raleigh"},{"street":"4777 Sharon RD","city":"Charlotte"},{"street":"214 Tryon ST","city":"Charlotte"},{"street":"110 S Stratford RD","city":"Winston-Salem"}]},{"state":"Virginia","offices":5,"addresses":[{"street":"1001 Semmes Ave","city":"Richmond"},{"street":"919 E Main ST","city":"Richmond"},{"street":"1001 Semmes Ave","city":"Richmond"},{"street":"1001 Semmes Ave","city":"Richmond"},{"street":"1001 Semmes Ave","city":"Richmond"}]}],"brochureServices":["retirement plan services"],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"800-874-4770","stateRegisteredReps":1985,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients","Selection of other advisers (including private fund managers)","Publication of periodicals or newsletters","Other"],"financialPlanningClients":"5600","assetMix":[{"label":"Exchange-traded equity securities","percent":62},{"label":"Non-exchange-traded equity securities","percent":2},{"label":"U.S. government/agency bonds","percent":4},{"label":"U.S. state and local bonds","percent":4},{"label":"Investment grade corporate bonds","percent":2},{"label":"Securities issued by registered investment companies or business development companies","percent":25},{"label":"Cash and cash equivalents","percent":1}],"privateFunds":0},"sources":{"adv1FilingDate":"30 August 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/283390/PDF/283390.pdf","brochureDate":"30 June 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1050303","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","adv1Pages":{},"brochurePages":{}},"logo":{"src":"/firms/truist-advisory-services-283390.webp","width":849,"height":200,"tone":"light","sourceLabel":"Truist Advisory Services, website","sourceUrl":"https://www.truist.com/"},"otherBusiness":[],"faq":[{"question":"How many clients does Truist Advisory Services have?","answer":"Truist Advisory Services has 129,307 clients and manages $77.4 billion for them, as of August 2026. They include 93,619 other individuals, 32,526 high-net-worth individuals and 2,186 corporations and other businesses.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 30 August 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Truist Advisory Services offer?","answer":"Truist Advisory Services provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, publishing newsletters and other activities. Its services also include retirement plan services.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does Truist Advisory Services use?","answer":"Truist Advisory Services’ separately managed account assets are held at National Financial Services LLC (Boston, MA), with $67,225,202,528 and Truist Investment Services, Inc. (Atlanta, GA), with $9,600,394,758. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 August 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Truist Advisory Services have?","answer":"Truist Advisory Services has 1,985 investment adviser representatives registered with state securities authorities, out of 2,461 employees, and 2,360 perform investment advisory functions. 2,001 are registered representatives of a broker-dealer and 1,706 are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Truist Advisory Services invest in?","answer":"At the end of its last fiscal year, Truist Advisory Services’ separately managed accounts held 62% exchange-traded equities, 25% registered funds (mutual funds, ETFs, BDCs), 4% U.S. government and agency bonds, 4% state and local bonds, 2% non-exchange-traded equities, 2% investment grade corporate bonds and 1% cash and equivalents. It advises no private funds of its own.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Truist Advisory Services?","answer":"Truist Advisory Services’ direct owner is Truist Financial Corporation (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 30 August 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Truist Advisory Services get paid?","answer":"Truist Advisory Services is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva Wealth is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}