{"url":"https://nivawealth.com/firms/the-planner-s-edge-114616","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/114616","regulatoryAum":178713196,"crd":"114616","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"1030531","suffix":null,"lastName":"NOWADNICK","firstName":"DEANNA","middleName":"JEAN"},{"crd":"735840","suffix":null,"lastName":"ROSS","firstName":"JEFFREY","middleName":"DAVID"},{"crd":"6060980","suffix":null,"lastName":"ROURKE","firstName":"RYAN","middleName":"JOSEPH"}],"total":3,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-05-03","regulatoryAum":127147487,"clients":218,"employees":3,"offices":1},{"filedOn":"2022-02-14","regulatoryAum":147864886,"clients":225,"employees":3,"offices":4},{"filedOn":"2023-01-31","regulatoryAum":128514707,"clients":196,"employees":3,"offices":4},{"filedOn":"2024-03-07","regulatoryAum":142331820,"clients":166,"employees":2,"offices":3},{"filedOn":"2025-04-14","regulatoryAum":186684510,"clients":198,"employees":3,"offices":3},{"filedOn":"2026-02-25","regulatoryAum":178713196,"clients":213,"employees":3,"offices":3}],"secFileNumber":"801-120913","legalName":"The Planner'S Edge LLC","displayName":"The Planner's Edge","slug":"the-planner-s-edge-114616","website":"https://theplannersedge.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Washington limited liability company","fiscalYearEnd":"December","headquarters":{"street":"2737 78th Avenue Se, Suite 103","city":"Mercer Island","state":"WA","stateName":"Washington","country":"United States","postalCode":"98040"},"tradeNames":[],"registration":{"secApproved":"23 April 2021","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":839029.0892018779,"staff":{"employees":3,"advisory":3,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":178713196,"discretionary":178713196,"discretionaryAccounts":683,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":1,"nonAumClients":1},"clientTypes":[{"label":"Individuals (other than HNW)","clients":168,"regulatoryAum":70556298},{"label":"High-net-worth individuals","clients":45,"regulatoryAum":108156898}],"feePrograms":[{"role":"main","program":"Portfolio management services","feeBasis":"marginal","fee_tiers":[{"to":100000,"pct":1.5,"from":0},{"to":250000,"pct":1.25,"from":100000},{"to":500000,"pct":1,"from":250000},{"to":1000000,"pct":0.85,"from":500000},{"to":2500000,"pct":0.75,"from":1000000},{"to":5000000,"pct":0.65,"from":2500000},{"to":10000000,"pct":0.55,"from":5000000},{"to":25000000,"pct":0.45,"from":10000000},{"to":50000000,"pct":0.3,"from":25000000},{"to":null,"pct":0.2,"from":50000000}],"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1011938","versionId":1011938,"ratePeriod":"annual","fee_billing":"arrears","submittedOn":"2026-02-25","documentName":"THE PLANNER'S EDGE ADV 2A FEB 2026","fee_rate_low":0.2,"fee_rate_high":1.5,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Financial planning","summary":"Financial planning is billed at a $300 hourly rate or as a flat fee typically from $1,500 to $50,000 or more; half is billed at the first consultation.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1011938","versionId":1011938,"submittedOn":"2026-02-25","documentName":"THE PLANNER'S EDGE ADV 2A FEB 2026"},{"role":"other","program":"Hourly advisory services","summary":"Other advisory services are billed at an hourly rate normally $300, set out with an estimate of time in a letter of engagement.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1011938","versionId":1011938,"submittedOn":"2026-02-25","documentName":"THE PLANNER'S EDGE ADV 2A FEB 2026"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T12:18:45.064967+00:00","documents":[{"name":"THE PLANNER'S EDGE ADV 2A FEB 2026","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1011938","versionId":1011938,"submittedOn":"2026-02-25"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":170832064}],"custodyNote":"The Planner's Edge does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Jeffrey Ross","title":"Managing Member and Chief Compliance Officer","crd":"735840"},{"name":"Ryan Rourke","title":"Managing Member","crd":"6060980"}],"ownership":[{"label":"Jeffrey Ross","detail":"Managing member and chief compliance officer in the 75% or more ownership band and a control person, since January 2018."},{"label":"Ryan Rourke","detail":"Managing member in the 10% to 25% ownership band and a control person, since April 2025."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":2,"privateResidences":2},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Washington","offices":1,"addresses":[{"street":"2737 78th Avenue Se, Suite 103","city":"Mercer Island","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"206-232-4500","stateRegisteredReps":3,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Publication of periodicals or newsletters"],"financialPlanningClients":"101-250","assetMix":[{"label":"Exchange-traded equity securities","percent":7},{"label":"Securities issued by registered investment companies or business development companies","percent":93}],"privateFunds":0},"sources":{"adv1FilingDate":"25 February 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/114616/PDF/114616.pdf","brochureDate":"25 February 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1011938","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does The Planner's Edge have?","answer":"The Planner's Edge has 213 clients and manages $179 million for them, as of February 2026. They include 168 individual clients and 45 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 25 February 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does The Planner's Edge offer?","answer":"The Planner's Edge provides financial planning, portfolio management for individuals and small businesses, and publishing newsletters.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does The Planner's Edge charge?","answer":"The Planner's Edge charges 0.20%–1.50% a year for its Portfolio management services. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable.","source":"THE PLANNER'S EDGE ADV 2A FEB 2026, filed 25 February 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does The Planner's Edge use?","answer":"The Planner's Edge’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $171M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 25 February 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does The Planner's Edge have?","answer":"The Planner's Edge has 3 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does The Planner's Edge invest in?","answer":"At the end of its last fiscal year, The Planner's Edge’s separately managed accounts held 93% registered funds (mutual funds, ETFs, BDCs) and 7% exchange-traded equities.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns The Planner's Edge?","answer":"The Planner's Edge’s direct owners are Jeffrey Ross (75% or more) and Ryan Rourke (10% to 25%).","source":"Form ADV Part 1A, Schedules A and B, filed 25 February 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does The Planner's Edge get paid?","answer":"The Planner's Edge is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact The Planner's Edge?","answer":"The Planner's Edge’s main office is at 2737 78th Avenue Se, Suite 103, Mercer Island, WA 98040. Its phone number is 206-232-4500. Its website is theplannersedge.com.","source":"Form ADV Part 1A, Item 1.F, filed 25 February 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}