{"url":"https://nivawealth.com/firms/tassel-capital-management-121112","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/121112","regulatoryAum":266028959,"crd":"121112","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"3057870","suffix":null,"lastName":"ERTEL","firstName":"WILLIAM","middleName":"BOROUGHS"},{"crd":"8108284","suffix":null,"lastName":"Kelly","firstName":"Susan","middleName":"Jackson"},{"crd":"7166341","suffix":null,"lastName":"KENDALL","firstName":"BRADLEY","middleName":"PALMER"},{"crd":"6375955","suffix":null,"lastName":"WHITMAN","firstName":"CARLTON","middleName":null}],"total":4,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-01-26","regulatoryAum":116299910,"clients":171,"employees":4,"offices":1},{"filedOn":"2022-01-19","regulatoryAum":164954671,"clients":208,"employees":4,"offices":1},{"filedOn":"2023-05-10","regulatoryAum":144081690,"clients":208,"employees":4,"offices":1},{"filedOn":"2024-06-05","regulatoryAum":182509749,"clients":219,"employees":4,"offices":2},{"filedOn":"2025-07-22","regulatoryAum":225371140,"clients":236,"employees":4,"offices":1},{"filedOn":"2026-01-26","regulatoryAum":266028959,"clients":245,"employees":5,"offices":1}],"secFileNumber":"801-120382","legalName":"Tassel Capital Management, Inc.","displayName":"Tassel Capital Management","slug":"tassel-capital-management-121112","website":"https://tasselcapital.com/","logo":{"src":"https://rmkhnxnbeclogprvkfyl.supabase.co/storage/v1/object/public/firm-logos/121112/56eea49129c1bf48-r1.webp","tone":"light","width":348,"height":200,"sourceUrl":"https://tasselcapital.com/","sourceLabel":"Tassel Capital Management, INC, website"},"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":"2002","organization":"North Carolina corporation","fiscalYearEnd":"December","headquarters":{"street":"1220 Mann Drive, Suite 100","city":"Matthews","state":"NC","stateName":"North Carolina","country":"United States","postalCode":"28105"},"tradeNames":["Tassel","Tassel Capital","Tassel Capital Management"],"registration":{"secApproved":"25 February 2021","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":994832.3791666667,"staff":{"employees":5,"advisory":4,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":266028959,"discretionary":266028959,"discretionaryAccounts":850,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":155,"regulatoryAum":64330444},{"label":"High-net-worth individuals","clients":85,"regulatoryAum":174429327},{"label":"Pension and profit-sharing plans","clients":null,"fewerThan5":true,"regulatoryAum":3519757},{"label":"Charitable organizations","clients":null,"fewerThan5":true,"regulatoryAum":15404148},{"label":"Corporations and other businesses","clients":5,"regulatoryAum":8345283}],"feePrograms":[{"role":"main","program":"Investment Management Services","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1003820","versionId":1003820,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-01-26","documentName":"FORM ADV 2A AND 2B","fee_rate_low":0.7,"fee_rate_high":1.1,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Financial Planning Services","summary":"Hourly planning fees range up to $250 per hour, or a fixed project fee based on the expected hours; up to 50% may be invoiced on signing.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1003820","versionId":1003820,"submittedOn":"2026-01-26","documentName":"FORM ADV 2A AND 2B"},{"role":"other","program":"Retirement Plan Advisory Services","summary":"An annual asset-based fee of up to 1.00% of plan assets, billed quarterly in advance or in arrears, may be negotiable.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1003820","versionId":1003820,"submittedOn":"2026-01-26","documentName":"FORM ADV 2A AND 2B"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T12:34:21.851547+00:00","documents":[{"name":"FORM ADV 2A AND 2B","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1003820","versionId":1003820,"submittedOn":"2026-01-26"}]},"custodians":[{"name":"Fidelity Brokerage Services LLC","shortName":"Fidelity","location":"Smithfield, RI","smaAssets":266028959}],"custodyNote":"Tassel Capital Management has custody of $141M in client assets for 156 clients.","leadership":[{"name":"William Ertel","title":"President and Chief Compliance Officer","crd":"3057870"},{"name":"Carlton Whitman","title":"Financial Planner","crd":"6375955"},{"name":"Bradley Kendall","title":"Financial Planner","crd":"7166341"}],"ownership":[{"label":"William Ertel","detail":"President and chief compliance officer in the 50% to 75% ownership band and a control person, since May 2002."},{"label":"Carlton Whitman","detail":"Financial planner in the 10% to 25% ownership band, since January 2022."},{"label":"Bradley Kendall","detail":"Financial planner in the 10% to 25% ownership band, since January 2024."}],"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"North Carolina","offices":1,"addresses":[{"street":"1220 Mann Drive, Suite 100","city":"Matthews","headquarters":true}]}],"brochureServices":["education planning"],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"704-814-6780","stateRegisteredReps":4,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients","Pension consulting services"],"financialPlanningClients":"1-10","assetMix":[{"label":"Exchange-traded equity securities","percent":63},{"label":"Securities issued by registered investment companies or business development companies","percent":34},{"label":"Cash and cash equivalents","percent":3}],"privateFunds":0},"sources":{"adv1FilingDate":"26 January 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/121112/PDF/121112.pdf","brochureDate":"26 January 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1003820","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Tassel Capital Management have?","answer":"Tassel Capital Management has 245 clients and manages $266 million for them, as of January 2026. They include 155 individual clients, 85 high-net-worth individuals, and 5 corporations and other businesses.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 26 January 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Tassel Capital Management offer?","answer":"Tassel Capital Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and education planning.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Tassel Capital Management charge?","answer":"Tassel Capital Management charges 0.70%–1.10% a year for its Investment Management Services. The fee is billed in advance and is negotiable.","source":"FORM ADV 2A AND 2B, filed 26 January 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Tassel Capital Management use?","answer":"Tassel Capital Management’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $266M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 January 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Tassel Capital Management have?","answer":"Tassel Capital Management has 4 investment adviser representatives registered with state securities authorities, out of 5 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Tassel Capital Management invest in?","answer":"At the end of its last fiscal year, Tassel Capital Management’s separately managed accounts held 63% exchange-traded equities, 34% registered funds (mutual funds, ETFs, BDCs) and 3% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Tassel Capital Management?","answer":"Tassel Capital Management’s direct owners are William Ertel (50% to 75%), Carlton Whitman (10% to 25%) and Bradley Kendall (10% to 25%).","source":"Form ADV Part 1A, Schedules A and B, filed 26 January 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Tassel Capital Management get paid?","answer":"Tassel Capital Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Is Tassel Capital Management registered with the SEC?","answer":"Yes, Tassel Capital Management has been registered with the SEC as an investment adviser since 25 February 2021. Its CRD number is 121112 and its SEC file number is 801-120382.","source":"Form ADV Part 1A, Item 1, filed 26 January 2026; IAPD firm record","sourceRef":{"doc":"adv1","section":"identity"}},{"question":"How do I contact Tassel Capital Management?","answer":"Tassel Capital Management’s main office is at 1220 Mann Drive, Suite 100, Matthews, NC 28105. Its phone number is 704-814-6780. Its website is tasselcapital.com.","source":"Form ADV Part 1A, Item 1.F, filed 26 January 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":{"url":"https://nivawealth.com/firms/tassel-capital-management-121112/holdings","form":"13F-HR","periodOfReport":"2026-06-30","filedOn":"2026-08-07","filingIndexUrl":"https://www.sec.gov/Archives/edgar/data/1999208/000195175726001179/0001951757-26-001179-index.html","totalValue":213664275,"positionCount":45,"top10Share":0.8946805449811392,"top10":[{"issuer":"DIMENSIONAL ETF TRUST","titleOfClass":"INTL CORE EQUITY","cusip":"25434V799","value":39179684,"shares":1051521,"shareType":"SH","priorValue":34467628,"priorShares":970099},{"issuer":"DIMENSIONAL ETF TRUST","titleOfClass":"CORE FIXE IN ETF","cusip":"25434V872","value":26449644,"shares":626620,"shareType":"SH","priorValue":28635826,"priorShares":678253},{"issuer":"DIMENSIONAL ETF TRUST","titleOfClass":"US CORE EQT 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Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}