{"url":"https://nivawealth.com/firms/superior-financial-148326","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/148326","regulatoryAum":112181935,"crd":"148326","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"5130671","suffix":null,"lastName":"MELSNESS","firstName":"PETER","middleName":"SCOTT"}],"total":1,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"secFileNumber":"801-136350","legalName":"Superior Financial, LLC","displayName":"Superior Financial","slug":"superior-financial-148326","website":"https://superiorfinancialllc.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Minnesota limited liability company","fiscalYearEnd":"December","headquarters":{"street":"3265 19th Street NW, Suite 320","city":"Rochester","state":"MN","stateName":"Minnesota","country":"United States","postalCode":"55901"},"tradeNames":[],"registration":{"secApproved":"27 May 2026","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":934849.4583333334,"staff":{"employees":1,"advisory":1,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":112181935,"discretionary":112181935,"discretionaryAccounts":385,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":16},"clientTypes":[{"label":"Individuals (other than HNW)","clients":90,"regulatoryAum":37612088},{"label":"High-net-worth individuals","clients":30,"regulatoryAum":74569847}],"feePrograms":[{"role":"main","program":"Wealth Management Service","feeBasis":"marginal","fee_tiers":[{"to":500000,"pct":0.95,"from":0},{"to":1000000,"pct":0.65,"from":500000},{"to":null,"pct":0.45,"from":1000000}],"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1042679","versionId":1042679,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-04-24","documentName":"SUPERIOR FINANCIAL ADV PART 2A FOR SEC REGISTRATION V.04.24.26","fee_rate_low":0.45,"fee_rate_high":0.95,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Financial Review","summary":"Financial review is a one-time $2,500 fee; follow-up questions after the review carry an additional hourly fee.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1042679","versionId":1042679,"submittedOn":"2026-04-24","documentName":"SUPERIOR FINANCIAL ADV PART 2A FOR SEC REGISTRATION V.04.24.26"},{"role":"other","program":"Neos Planning","summary":"Neos planning is a $300 per month fee.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1042679","versionId":1042679,"submittedOn":"2026-04-24","documentName":"SUPERIOR FINANCIAL ADV PART 2A FOR SEC REGISTRATION V.04.24.26"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T13:49:00.265143+00:00","documents":[{"name":"SUPERIOR FINANCIAL ADV PART 2A FOR SEC REGISTRATION V.04.24.26","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1042679","versionId":1042679,"submittedOn":"2026-04-24"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":109481052}],"custodyNote":"Superior Financial does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Peter Melsness","title":"Managing Member & Chief Compliance Officer","crd":"5130671"}],"ownership":[{"label":"Peter Melsness","detail":"Managing member & chief compliance officer in the 75% or more ownership band and a control person, since October 2008."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":1,"privateResidences":1},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Minnesota","offices":1,"addresses":[{"street":"3265 19th Street NW, Suite 320","city":"Rochester","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"507-316-0160","stateRegisteredReps":1,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses"],"financialPlanningClients":"51-100","assetMix":[{"label":"Exchange-traded equity securities","percent":9},{"label":"Non-exchange-traded equity securities","percent":1},{"label":"U.S. state and local bonds","percent":1},{"label":"Non-investment grade corporate bonds","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":85},{"label":"Securities issued by pooled investment vehicles (other than registered investment companies)","percent":2},{"label":"Cash and cash equivalents","percent":1}],"privateFunds":0},"sources":{"adv1FilingDate":"24 April 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/148326/PDF/148326.pdf","brochureDate":"24 April 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1042679","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Superior Financial have?","answer":"Superior Financial has 120 clients and manages $112 million for them, as of April 2026. They include 90 individual clients and 30 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 24 April 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Superior Financial offer?","answer":"Superior Financial provides financial planning and portfolio management for individuals and small businesses.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Superior Financial charge?","answer":"Superior Financial charges 0.45%–0.95% a year for its Wealth Management Service. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.","source":"SUPERIOR FINANCIAL ADV PART 2A FOR SEC REGISTRATION V.04.24.26, filed 24 April 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Superior Financial use?","answer":"Superior Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $109M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 April 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Superior Financial have?","answer":"Superior Financial has 1 investment adviser representative registered with state securities authorities, out of 1 employees, and 1 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Superior Financial invest in?","answer":"At the end of its last fiscal year, Superior Financial’s separately managed accounts held 85% registered funds (mutual funds, ETFs, BDCs), 9% exchange-traded equities, 2% pooled vehicles (private funds and similar), 1% non-exchange-traded equities, 1% state and local bonds, 1% high-yield corporate bonds and 1% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Superior Financial?","answer":"Superior Financial’s direct owner is Peter Melsness (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 24 April 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Superior Financial get paid?","answer":"Superior Financial is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Superior Financial?","answer":"Superior Financial’s main office is at 3265 19th Street NW, Suite 320, Rochester, MN 55901. Its phone number is 507-316-0160. Its website is superiorfinancialllc.com.","source":"Form ADV Part 1A, Item 1.F, filed 24 April 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}