{"url":"https://nivawealth.com/firms/sterling-bridge-financial-group-304409","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/304409","regulatoryAum":131066360,"crd":"304409","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"7125290","suffix":null,"lastName":"Diana","firstName":"Frank","middleName":null},{"crd":"5303617","suffix":null,"lastName":"LANDI","firstName":"ANTHONY","middleName":"MARIO"},{"crd":"7603014","suffix":null,"lastName":"Sgro","firstName":"Vincent","middleName":null}],"total":3,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"secFileNumber":"801-135915","legalName":"Sterling Bridge Financial Group LLC","displayName":"Sterling Bridge Financial Group","slug":"sterling-bridge-financial-group-304409","website":"https://sterlingbridgefg.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/sterlingbridgefg","founded":null,"organization":"Florida limited liability company","fiscalYearEnd":"December","headquarters":{"street":"4174 Woodlands Parkway","city":"Palm Harbor","state":"FL","stateName":"Florida","country":"United States","postalCode":"34685"},"tradeNames":[],"registration":{"secApproved":"20 April 2026","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":158233.43099273607,"staff":{"employees":8,"advisory":4,"brokerDealerReps":0,"insuranceAgents":4,"promoters":0},"aum":{"regulatory":131066360,"discretionary":131066360,"discretionaryAccounts":776,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":1,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":776,"regulatoryAum":93370898},{"label":"High-net-worth individuals","clients":50,"regulatoryAum":37329916},{"label":"Pension and profit-sharing plans","clients":1,"regulatoryAum":365546}],"feePrograms":[{"role":"other","program":"Financial planning","summary":"Financial planning for clients not on portfolio management: a fixed fee set by plan complexity, negotiable, with a total fee of 0.875% to 0.725% by total assets from $0 to $1,000,001 and above.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1022837","versionId":1022837,"submittedOn":"2026-03-20","documentName":"ADV PART 2A-STERLING BRIDGE FINANCIAL GROUP LLC"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed_no_numerical_schedule","checkedAt":"2026-10-22T16:23:05.77412+00:00","documents":[{"name":"ADV PART 2A-STERLING BRIDGE FINANCIAL GROUP LLC","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1022837","versionId":1022837,"submittedOn":"2026-03-20"}]},"custodians":[{"name":"Fidelity Distributors Company LLC","shortName":"Fidelity","location":"Smithfield, RI","smaAssets":131066360}],"custodyNote":"Sterling Bridge Financial Group does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Jessica Sternthal","title":"Chief Compliance Officer","crd":"8235889"},{"name":"Frank Diana","title":"Senior Adviser - Co-Owner","crd":"7125290"},{"name":"Anthony Landi","title":"Senior Adviser - Co-Owner","crd":"5303617"}],"ownership":[{"label":"Anthony Landi","detail":"Senior adviser - co-owner in the 50% to 75% ownership band and a control person, since March 2019."},{"label":"Frank Diana","detail":"Senior adviser - co-owner in the 50% to 75% ownership band and a control person, since March 2019."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Florida","offices":1,"addresses":[{"street":"4174 Woodlands Parkway","city":"Palm Harbor","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"727-250-4130","stateRegisteredReps":4,"otherAdviserReps":0,"compensation":["A percentage of assets under management"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Educational seminars/workshops"],"financialPlanningClients":"251-500","assetMix":[{"label":"Exchange-traded equity securities","percent":44},{"label":"U.S. state and local bonds","percent":3},{"label":"Securities issued by registered investment companies or business development companies","percent":46},{"label":"Cash and cash equivalents","percent":7}],"privateFunds":0},"sources":{"adv1FilingDate":"20 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/304409/PDF/304409.pdf","brochureDate":"20 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1022837","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Sterling Bridge Financial Group have?","answer":"Sterling Bridge Financial Group has 827 clients and manages $131 million for them, as of March 2026. They include 776 individual clients, 50 high-net-worth individuals and 1 pension or profit-sharing plan.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 20 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Sterling Bridge Financial Group offer?","answer":"Sterling Bridge Financial Group provides financial planning, portfolio management for individuals and small businesses, and educational seminars.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does Sterling Bridge Financial Group use?","answer":"Sterling Bridge Financial Group’s separately managed account assets are held at Fidelity Distributors Company LLC (Smithfield, RI), with $131M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 20 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Sterling Bridge Financial Group have?","answer":"Sterling Bridge Financial Group has 4 investment adviser representatives registered with state securities authorities, out of 8 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 4 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Sterling Bridge Financial Group invest in?","answer":"At the end of its last fiscal year, Sterling Bridge Financial Group’s separately managed accounts held 46% registered funds (mutual funds, ETFs, BDCs), 44% exchange-traded equities, 7% cash and equivalents and 3% state and local bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Sterling Bridge Financial Group?","answer":"Sterling Bridge Financial Group’s direct owners are Anthony Landi (50% to 75%) and Frank Diana (50% to 75%).","source":"Form ADV Part 1A, Schedules A and B, filed 20 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Sterling Bridge Financial Group get paid?","answer":"Sterling Bridge Financial Group is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Sterling Bridge Financial Group?","answer":"Sterling Bridge Financial Group’s main office is at 4174 Woodlands Parkway, Palm Harbor, FL 34685. Its phone number is 727-250-4130. Its website is sterlingbridgefg.com.","source":"Form ADV Part 1A, Item 1.F, filed 20 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}