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They include 6,892 individual clients, 1,292 high-net-worth individuals, and 300 corporations and other businesses.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 21 September 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Sage, Rutty & Co. offer?","answer":"Sage, Rutty & Co. provides financial planning, portfolio management for individuals and small businesses, selecting other managers, publishing newsletters, and educational seminars.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How many financial advisors does Sage, Rutty & Co. have?","answer":"Sage, Rutty & Co. has 33 investment adviser representatives registered with state securities authorities, out of 36 employees, and 33 perform investment advisory functions. 34 employees are registered representatives of a broker-dealer and 28 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Sage, Rutty & Co. invest in?","answer":"At the end of its last fiscal year, Sage, Rutty & Co.’s separately managed accounts held 59% registered funds (mutual funds, ETFs, BDCs), 18% non-exchange-traded equities, 9% exchange-traded equities, 6% cash and equivalents, 4% investment grade corporate bonds, 2% state and local bonds, 1% U.S. government and agency bonds and 1% high-yield corporate bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Sage, Rutty & Co.?","answer":"Sage, Rutty & Co.’s direct owners are Wayne Foster Holly, Audrey Weller Holly, Douglas Evans III Parker, Kim Lisbeth Nugent and Trevor William Holly, each holding 25% or less.","source":"Form ADV Part 1A, Schedules A and B, filed 21 September 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Sage, Rutty & Co. get paid?","answer":"Sage, Rutty & Co. is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Sage, Rutty & Co.?","answer":"Sage, Rutty & Co.’s main office is at 100 Corporate Woods, Suite 300, Rochester, NY 14623. Its phone number is 585-232-3760. Its website is sageruttyuniversity.com.","source":"Form ADV Part 1A, Item 1.F, filed 21 September 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}