{"url":"https://nivawealth.com/firms/s-f-ehrlich-associates-121356","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/121356","regulatoryAum":185778206,"crd":"121356","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"4551679","suffix":null,"lastName":"EHRLICH","firstName":"STANLEY","middleName":"FRED"},{"crd":"5621804","suffix":null,"lastName":"ZELTMANN","firstName":"JOHN","middleName":"CRAIG"}],"total":2,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-03-12","regulatoryAum":134219000,"clients":100,"employees":2,"offices":1},{"filedOn":"2022-03-19","regulatoryAum":153214338,"clients":109,"employees":2,"offices":1},{"filedOn":"2023-03-21","regulatoryAum":136251365,"clients":111,"employees":2,"offices":1},{"filedOn":"2024-03-05","regulatoryAum":150680447,"clients":117,"employees":2,"offices":1},{"filedOn":"2025-02-11","regulatoryAum":169527505,"clients":120,"employees":2,"offices":1},{"filedOn":"2026-02-19","regulatoryAum":185778206,"clients":117,"employees":2,"offices":1}],"secFileNumber":"801-113687","legalName":"S.F. Ehrlich Associates, Inc.","displayName":"S.F. Ehrlich Associates","slug":"s-f-ehrlich-associates-121356","website":"https://sfehrlich.com/","logo":{"src":"https://rmkhnxnbeclogprvkfyl.supabase.co/storage/v1/object/public/firm-logos/121356/9b6e3d2c5056a33c-r1.webp","tone":"light","width":721,"height":200,"sourceUrl":"https://www.sfehrlich.com/","sourceLabel":"S.f. Ehrlich Associates, Inc., website"},"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/s.f.-ehrlich-associates-inc./?viewAsMember=true","founded":null,"organization":"New Jersey corporation","fiscalYearEnd":"December","headquarters":{"street":"15 Alden Street, Suite 12","city":"Cranford","state":"NJ","stateName":"New Jersey","country":"United States","postalCode":"07016"},"tradeNames":[],"registration":{"secApproved":"26 July 2018","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":1587847.9145299145,"staff":{"employees":2,"advisory":2,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":185778206,"discretionary":185778206,"discretionaryAccounts":385,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":2,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":62,"regulatoryAum":23207246},{"label":"High-net-worth individuals","clients":55,"regulatoryAum":162570960}],"feePrograms":[{"role":"main","program":"Investment Advisory Services","feeBasis":"marginal","fee_tiers":[{"to":1000000,"pct":1,"from":0},{"to":null,"pct":0.75,"from":1000000}],"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1010395","versionId":1010395,"ratePeriod":"annual","fee_billing":null,"submittedOn":"2026-02-19","documentName":"ADV PART 2A BROCHURE","fee_rate_low":0.75,"fee_rate_high":1,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Consulting","summary":"Consulting is a fixed fee under a consulting agreement, between $500 and $600.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1010395","versionId":1010395,"submittedOn":"2026-02-19","documentName":"ADV PART 2A BROCHURE"},{"role":"other","program":"Stand-alone financial planning","summary":"Stand-alone financial planning is a fixed fee under a planning agreement, negotiable, generally $1,500 to $5,000.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1010395","versionId":1010395,"submittedOn":"2026-02-19","documentName":"ADV PART 2A BROCHURE"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T12:35:09.209747+00:00","documents":[{"name":"ADV PART 2A BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1010395","versionId":1010395,"submittedOn":"2026-02-19"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"San Francisco, CA","smaAssets":170931756}],"custodyNote":"S.F. Ehrlich Associates has custody of $80M in client assets for 67 clients.","otherCustodians":[],"leadership":[{"name":"John Zeltmann","title":"President, Secretary, Treasurer (12/2023) and Chief Compliance Officer","crd":"5621804"}],"ownership":[{"label":"John Zeltmann","detail":"President, secretary, treasurer (12/2023) and chief compliance officer in the 75% or more ownership band and a control person, since July 2017."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"New Jersey","offices":1,"addresses":[{"street":"15 Alden Street, Suite 12","city":"Cranford","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"908-789-1100","stateRegisteredReps":2,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses"],"financialPlanningClients":"101-250","assetMix":[{"label":"Exchange-traded equity securities","percent":2},{"label":"Securities issued by registered investment companies or business development companies","percent":96},{"label":"Cash and cash equivalents","percent":2}],"privateFunds":0},"sources":{"adv1FilingDate":"19 February 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/121356/PDF/121356.pdf","brochureDate":"19 February 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1010395","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does S.F. Ehrlich Associates have?","answer":"S.F. Ehrlich Associates has 117 clients and manages $186 million for them, as of February 2026. They include 62 individual clients and 55 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 19 February 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does S.F. Ehrlich Associates offer?","answer":"S.F. Ehrlich Associates provides financial planning and portfolio management for individuals and small businesses.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does S.F. Ehrlich Associates charge?","answer":"S.F. Ehrlich Associates charges 0.75%–1.00% a year for its Investment Advisory Services. Each asset band is charged at its own rate. The fee is negotiable.","source":"ADV PART 2A BROCHURE, filed 19 February 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does S.F. Ehrlich Associates use?","answer":"S.F. Ehrlich Associates’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $171M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 19 February 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does S.F. Ehrlich Associates have?","answer":"S.F. Ehrlich Associates has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does S.F. Ehrlich Associates invest in?","answer":"At the end of its last fiscal year, S.F. Ehrlich Associates’ separately managed accounts held 96% registered funds (mutual funds, ETFs, BDCs), 2% exchange-traded equities and 2% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns S.F. Ehrlich Associates?","answer":"S.F. Ehrlich Associates’ direct owner is John Zeltmann (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 19 February 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does S.F. Ehrlich Associates get paid?","answer":"S.F. Ehrlich Associates is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact S.F. Ehrlich Associates?","answer":"S.F. Ehrlich Associates’ main office is at 15 Alden Street, Suite 12, Cranford, NJ 07016. Its phone number is 908-789-1100. Its website is sfehrlich.com.","source":"Form ADV Part 1A, Item 1.F, filed 19 February 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}